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Importance of Mobility to Consumers and Recommendation for Retailers

Recently I took a weekend trip to Sea Ranch, California, a coastal town 2.5 hours drive north of San Francisco.  What was interesting (besides the great view and interesting architecture) was for three days there I had no cellular coverage on my mobile phone, but I was able to get access to the internet using Wi Fi in various locations.  Being the classic connected and mobile consumer, my trip would have been much less enjoyable without some form of wireless connectivity :-)

Cisco IBSG Retail Director Edward Westenberg recently published a paper on the impact of consumer mobility and what retailers should do to respond to the trend.

Peggy Casey, Cisco retail industry manager sat down with Edward to discuss his latest research and four areas of mobility that retailers should address:

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Reshaping Retail with Mobility

It’s no secret that people are forming personal attachments to their iPhones, Android phones, and other “smartphone” devices.

In fact, in a recent Pew Research Center study, respondents used adjectives such as “awesome,” “great,” “essential,” “indispensable,” “good,” and “excellent” to describe how they feel about their treasured mobile devices.

This love affair is driving skyrocketing sales of smartphones: by 2015, eMarketer estimates that 58 percent of all mobile users in the United States (149 million people) will own smartphones, while in the European Union, more than 50 percent will own them by 2014. Read More »

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