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	<title>Cisco Blog &#187; shopper research</title>
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		<title>In Between the Numbers:  Consumer Decision-Making: A Book Worth Reading (and Thinking Long and Hard About)</title>
		<link>http://blogs.cisco.com/retail/in-between-the-numbers-consumer-decision-making-a-book-worth-reading-and-thinking-long-and-hard-about/</link>
		<comments>http://blogs.cisco.com/retail/in-between-the-numbers-consumer-decision-making-a-book-worth-reading-and-thinking-long-and-hard-about/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 20:04:07 +0000</pubDate>
		<dc:creator>Jon Stine</dc:creator>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[consumer decision-making]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[How We Decide]]></category>
		<category><![CDATA[Jonah Lehrer]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[shopper behavior]]></category>
		<category><![CDATA[shopper research]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=46701</guid>
		<description><![CDATA[Allow me to suggest a must-read volume for all retail technologists: How We Decide, by Jonah Lehrer. Good friend and [...]]]></description>
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