With increasing demands and decreasing budgets, these are challenging times for many IT professionals. Some savvy IT people, however, are growing their budgets and improving their careers by forging partnerships with business groups who can benefit most from IT’s expertise, and are willing to help pay for it.
Which business groups are most likely to team with IT? Actually, we asked the same question in our recent Business and IT Priority Survey, which queried 1800 business leaders across many VP and CXO roles, including finance, marketing, sales, strategy, human resources, diversity, operations, manufacturing, business development, and more.
Based on this global data, Chief Marketing Officers (CMO) are great potential partners, because while their priorities often align with IT, their budgets may not: