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Cisco Partner Weekly Rewind – April 10, 2015

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

We are just a tad more than two weeks away from Cisco Marketing Velocity 2015 and Cisco Partner Summit 2015. With that in mind, this week on the Partner Blog was all about the upcoming events.

Sherri Liebo gave us a preview of Marketing Velocity on Tuesday. She gave us all a quick look at what to expect in Montreal on Monday, April 27, including a peek at the agenda. Take a look at Sherri’s blog and see just why she’s so excited that Marketing Velocity is being held in conjunction with Partner Summit this year.

Bruce Klein stopped by yesterday to post his preview of Partner Summit and to talk a bit about the progress Cisco has made with the Cisco Partner Ecosystem.

He’s not the only one talking about Cisco and its partners this week either. Zeus Kerravala of ZK Research posted his own blog this week called How Cisco keeps channel partners out in front of market trends where he talks about how Cisco has created such loyalty amongst its partners.

Both are great reads and will give you a sense of just what to expect at Cisco Partner Summit 2015. Let us know what you think in the comments section!

Exploring Virtual Partner Summit

I posted a blog early in the week about Cisco Virtual Partner Summit (VPS). VPS is the perfect way to keep up with what’s going on throughout the week in Montreal, even if you are not physically there. My VPS preview blog provides screenshots and a quick walkthrough of what you can do in VPS, and what you can expect to see.

VPS is a valuable tool that you should take advantage of if you’re not going to be in Canada for the events. Take a look and let me know what you think. Read More »

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Cisco Partner Weekly Rewind – March 13, 2015

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Sherri Liebo provided an update on how Cisco has marketed the Cisco Partner Ecosystem since its launch last March at Cisco Partner Summit. It’s a great look at how far the we’ve come with the Cisco Partner Ecosystem and how Cisco will continue to work to grow it.

There will be more to come in April during Cisco Partner Summit 2015 and at Cisco Marketing Velocity 2015, but be sure to read Sherri’s blog and let us know what you think about the strides Cisco made since last year.

Cloud Innovation

The power of the Cisco Partner Ecosystem is on full display in Edison Peres’ blog this week on how and ecosystem makes cloud innovation possible. Tying back to this week’s announcement of new Intercloud partners, Edison’s blog post shows just how the Cisco Partner Ecosystem powers the cloud. Check it out and let us know what you think! Read More »

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Cisco Partner Ecosystem Marketing Update

Remember back in November, when I talked about the Cisco Partner Ecosystem in the Midmarket? Between that blog and a closer look at the Cisco Partner Plus Program a month later, I took a bit of your time to discuss how the Cisco Partner Ecosystem had grown to include so many partners and opportunities in the Midmarket. It was just one example of how the Cisco Partner Ecosystem has grown since it was introduced at Cisco Partner Summit 2014 in Las Vegas.

As we draw ever closer to both Cisco Partner Summit and Cisco Marketing Velocity this year, I wanted to touch base with you briefly to take one more look at how we have marketed and grown since Partner Summit 2014.

Cisco Partner Ecosystem Launch

When Bruce Klein introduced the Cisco Partner Ecosystem at Cisco Partner Summit 2014, he touted its designed intention of attracting more independent software vendors (ISVs), which it has absolutely done. Bruce also pointed out that the Cisco Solution Partner Program was a core piece of the Cisco Partner Ecosystem that would give solution partners more visibility, enable channel partners to deliver business outcomes, and connect solution partners with channel partners. Read More »

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Cisco Partner Weekly Rewind – February 20, 2015

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

It was quite a busy week on the Partner Blog. Hopefully you had a chance to read Sherri Liebo’s blog on how digital marketing has transformed the traditional marketing landscape. If not, be sure to check it out and take a look back at her super heroes posts from 2014 and how those particular marketing team members can lead the way as digital marketing continues to shift how we all work.

As we are getting ever closer to this year’s Marketing Velocity event, this blog is a nice look at how all our marketing efforts tie together and what “digital” is doing to all of us.

Intelligent Cybersecurity

Raja Sundaram had some insight into cybersecurity and how it affects your customers. He looked at changing business models, dynamic threats, and complexity and fragmentation. Branching out from there he pointed out how Cisco is offering up the products you need for your customers to tackle these tough security situations. It’s a great overview on security. Read More »

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Digital Marketing Makes the Marketers of the Future, the Marketers of Today

I might have wrapped up my blog series on the marketers of the future back in October, but digital marketing is hotter than ever. We’ve only just begun to explore the frontier of digital marketing and it continues to drive innovation in the marketing space. With that in mind, I wanted to spend a little time with you before we really get ramped up for this year’s Marketing Velocity event to talk about how digital marketing has changed the traditional marketing landscape, and a little about what has changed since last year’s event in Chicago.

Before we start, however, if you want a refresher on all the super heroes we discussed at last year’s Marketing Velocity, just review my blogs on each here:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

Marketing in the past

I’m sure many of us remember marketing before the Internet; marketing before smartphones; marketing before apps of any sort! Now, with the ever increasing pace of change we are seeing in all technology, marketers have adapted and evolved to take advantage. Read More »

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