SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region.
Here the latest mobile marketing trends, best practices, new technologies have been discussed and presented, including Cisco’s CMX capabilities as part of meet the experts session called “Context marketing using Wifi location services”.
Some interesting observation and ideas being discussed include:
Multi-Channel Attribution modeling:
While online marketing investments are more measurable compared to conventional media such as television, however tracking what leads to sales conversion is becoming increasingly complicated.
The simple measures of last click or first click attribution are not fully meaningful to represent today’s omni-channel ultra-connected consumer. Therefore it’s not surprising that multi-channel tools and attribution modeling are one of the hot topics in digital analytics.
Data to underpin a successful digital marketing strategy:
Increasingly consumers are connected all the time – and with that every day around the world, connected consumers are being wooed by offers of better prices, better deals and better service.
How can marketers compete…often the only defence they think they have to fire back at competitors is to match those deals and price cuts.
However data is key, as more information about customers becomes more plentiful and more detailed, and as customers become more interactive with the companies they buy from, the competitive marketing landscape is becoming radically different. For many advanced organisations it is using data to deliver insight and analysis gives them a competitive edge to keep ahead of the pack. Read More »
Tags: analytics, attribution, best practice, click attribution, clickz, Conference, consume, content, context, conversation, crm, customer, digital, engagement, Industry, jakarta, location, marketing, mobile, mobility, model, multi-channel, network, omni-channel, purchasing, relationship, ROI, sales, services, SES, technology, trend, wi-fi, wifi, wireless
Video is a hot topic for Cisco collaboration right now. On Wednesday, we announced a series of new products that help businesses of every size make high-quality video accessible to every employee. At Enterprise Connect next week in Orlando, Florida, Rowan Trollope, who leads Cisco’s Collaboration Technology Group, will be a keynote speaker and discuss why video is so important to the collaboration experience and the new way we work.
In fact, many other companies are also seeing the high value of video to the enterprise today and are entering the video market. With so many options to choose from, how do you determine the right video solution for your company? I’d say it depends on a number of things: the experience you are seeking, the business results you want to achieve, and how flexible you need your collaborative architecture to be.
For example, would you like to do real-time video communications with your customers using WebRTC? Do you plan to put on webcasts and virtual events at your company to save on travel costs? Will you deploy private or hybrid cloud models to achieve more architectural agility? Are mobile video apps part of your BYOD strategy? Maybe you would like to do all of these things.
An important part of achieving an exceptional collaboration experience is integration. For users to have a productive and seamless experience, you must implement a fully converged solution and take steps to ensure user adoption. Cisco Services helps that “delightful” experience emerge on a browser or in the boardroom by putting technology and complexity in the background.
The integrated video experience Read More »
Tags: Cisco, Cisco Mobile Advisor, collaboration, enterprise connect, Rowan Trollope, services, TelePresence, video
As the famous saying goes, “Good things come to those who wait”. Delayed gratification – person’s ability to forgo a smaller reward now for a larger reward in the future – has been linked to better life outcomes as demonstrated by the often cited Stanford Marshmallow experiment and others. In most cases though, it requires a degree of self-control not easily achievable in today’s fast paced, ever-changing world with new mobile devices, protocols and technologies.
If you are one of the Cisco Wireless customers currently deploying Release 7.0 MD and waiting for the next Cisco Wireless Software Maintenance Deployment Release, the wait is over!
Release 188.8.131.52 has achieved Maintenance Deployment (MD) status.
Release 184.108.40.206 is the recommended MD release for all non-802.11ac deployments. For 802.11ac deployments, Release 220.127.116.11 (Release 7.6 Maintenance release 1) is the recommended release.
For additional details on Software Release Recommendations and Guidelines, see Guidelines for Cisco Wireless Software Release Migration
Below are top 10 reasons (in no particular order) to upgrade from the current 7.0 MD release to the latest 7.4MD Release.
10. FlexConnect (improved and rebranded H-REAP) with efficient AP upgrade across WAN, BYOD policies support, Flex ACLs and split tunneling. Read More »
Tags: 11ac, 802., 802.11, access point, ACL, analytics, AP, App, Apple, application, Bonjour, byod, Cisco, client, controller, customer behavior, deploy, device, flex, flexconnect, guideline, H-REAP, High Availability, hop security, IPv6, L3 domain, licensing, maintenance deployment, management, MD, migration, mobile, mobility, network, onboarding, outage, Packet, packet optimization, policies, policy, protocol, recommend, release, scale, security, services, SKU, software, split tunneling, standby, stateful switchover, support, technology, tunneling, upgrade, virtual, virtual footprint, WAN, wi-fi, wifi, wireless, WLC
In my last blog I talked about how optimization is shifting from a post-deployment activity to a regularly scheduled maintenance priority. Have we seen this shift in action? Yes, and it makes a big difference in how well your IT team can stay ahead of the curve to keep up with changing business requirements.
Case in point: A financial services company had teams all over the world, and conferencing was part of the company’s culture. Because of the popularity of video conferencing, conference rooms had to be scheduled hours or even days in advance. Wait times like these were unacceptable for urgent meetings. For a sales team, meeting delays can literally be a deal breaker. That’s why this financial services company decided to add on-demand video conferencing to its collaboration tools.
Responding quickly to unanticipated needs like this requires an understanding of the performance capabilities of your collaboration infrastructure. If you’ve taken a systemic approach to your collaboration performance, you’ll not only be able to respond to new requirements but you’ll be able to anticipate them.
This customer used Cisco’s Collaboration Optimization Services to keep their collaboration solution running at Read More »
Tags: Cisco, collaboration, optimization, services, TelePresence, video conferencing
There are three types of baseball players: Those who make it happen, those who watch it happen and those who wonder what happens.
– Tommy Lasorda
Kevin Costner’s character in “Field of Dreams” hears the voice “If you build it, they will come” which drives him to convert his cornfield to a ball field, attracting legendary players to fulfill his ultimate fantasy baseball game.
When companies build video collaboration spaces, will employees rush to the field, eagerly start using these solutions, find immediate value and fulfill the dreams that justified this investment? Not necessarily.
In our experience, companies need to drive video adoption by communicating the answers to the two most important questions that drive human behavior – “Who says so?” and “Why should I?”
Regrettably, sometimes IT leadership takes the “Build It and They Will Come” approach, driving the design and deployment of an extensive video architecture without the right partnership with the lines of business. Decisions about where to put video solutions – such as immersive TelePresence, multipurpose rooms and other endpoints – are often based on assumptions about Read More »
Tags: adoption, baseball, change management, Cisco, collaboration, End User, services, TelePresence, video