I must be in the right business. I’m a pretty easy-going guy, but one thing that gets me worked up is inefficiency. Lines at the store, info I need to enter again and again online, meetings that exist just to schedule another meeting…arrrgh. That’s why I am so excited by the direction coming from Cisco’s Collaboration Technology Group. Simplifying work experiences. Removing clutter from the desk. Reinventing how we innovate and engage across corporate and physical office boundaries. That’s just what the DX80 desktop collaboration device, announced here at Cisco Live, is designed to do. Give me a DX80 bumper sticker, and I’ll put it on the back of my rental car right now (Sorry, Hertz).
I am not alone in my love of efficiency. In this age of “Pace of Change2,” the top of mind for every business leader is how to get more done faster. According to a recent CIO Insights Study, innovation, efficiency, and cost reduction are CIOs’ top business priorities, in that order (Cisco Strategic Marketing Organization, Nov. 2013). Collaboration holds the promise of greatly increasing productivity for organizations of all sizes, in every industry.
Technology-enhanced collaboration is more than a technical architecture or product. What do you think would happen if you put a DX80 on every worker’s desktop at your company? Without network optimization, training, and adoption services, there might not be much change in productivity. And how would you measure success? Putting devices on a desk and making sure they are functional is not an effective measure of success. Are they being used? Is video being turned on every time? Is it changing the way people work? You need to measure whether use of the devices is resulting in the benefits you expected to see. And you’ll want to adjust your strategy and support structure based on what you’ve learned. Read More »
Tags: Cisco, collaboration, Collaboration Services, infrastructure, IT services, optimization, services
This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.
While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….
Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.
Today we look at the Retail Industry, and ask a few questions to understand the landscape.
- How are consumers habits changing
- What are retailers doing about this
- What can we expect to see in the coming year(s)?
How are consumer habits changing?
We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.
◦ Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »
Tags: ad, advertising, App, application, business, business insider, Cisco, clothing, cmx, connected mobile experiences, consumer, content, context, coupon, customer, customize, data, device, evolution, grocery store, habit, IDC, Industry, landscape, location, location services, location-based, macro, market, mobile, navigation, offer, personalize, phone, Real Time, realtime, retail, rtls, services, show-room, show-rooming, showroom, showrooming, smartphone, store, technology, venue, wayfind, wi-fi, wifi, wireless
It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017).
Let’s look at some of the fundamental factors, drivers and numbers behind this growth to put it into context. Read More »
Tags: advertising, analytics, attribution, best practice, click attribution, consume, content, context, conversation, crm, customer, digital, engagement, Industry, location, location-based, marketing, mobile, mobility, model, multi-channel, network, omni-channel, purchasing, relationship, ROI, sales, services, technology, trend, wi-fi, wifi, wireless
Previously I have blogged about No SSID Outage and No Client Reauthentication whereby even if your Cisco Wireless Controllers were to fail due to any reason, the clients will NOT experience any downtime due to Stateful Failover functionality to a Standby Controller. What could be better than that? Controllers that never go down!
A picture is worth a thousand words! As you can see the above the WEBGUI on a 5508 series wireless controller shows that, it is running 7.0 code which was an MD release, has been operational for over a thousand days or over three years! Read More »
Tags: access, Cisco, client reauthentication, controller, downtime, failover, functionality, health, hospital, MD, operational, patient, product, release, services, solution, SSID, standby, stateful, voice-over, webgui, wi-fi, wifi, wireless
Picture this scene, which took place last month at Cisco’s Partner Summit in Las Vegas. I had been talking for a few minutes in the lobby of the Venetian with a long-time Cisco partner when he suddenly asked, “Raja, how are you guys at Cisco going to help us use services to capitalize on cloud and hybrid IT?” I answered: “Plenty…and rapidly expanding.”
First the back story, then the details.
By now, we all know that new technology consumption patterns have shifted the business model that customers are demanding. Much of this has to do with the increased influence that line of business decision makers now have on IT buying decisions. Consider this. In just two years, 35 percent of IT spend will reside in the business — outside the control of IT – according to a recent study.1 A whopping 90 percent of IT spend will be controlled by the business in 2020. As the saying goes, “We’re not in Kansas anymore, Toto.”
Then there’s the lightning-quick shift to a variety of new cloud models. In just two years, cloud spending will account for the majority of new IT spending, according to Gartner.2 That same research also predicts that by the end of 2017, nearly half of large enterprises will have hybrid cloud deployments. Read More »
Tags: Cisco, cloud, Hybrid Cloud, hybrid it, partner, Public Cloud, raja sundaram, services