Picture this scene, which took place last month at Cisco’s Partner Summit in Las Vegas. I had been talking for a few minutes in the lobby of the Venetian with a long-time Cisco partner when he suddenly asked, “Raja, how are you guys at Cisco going to help us use services to capitalize on cloud and hybrid IT?” I answered: “Plenty…and rapidly expanding.”
First the back story, then the details.
By now, we all know that new technology consumption patterns have shifted the business model that customers are demanding. Much of this has to do with the increased influence that line of business decision makers now have on IT buying decisions. Consider this. In just two years, 35 percent of IT spend will reside in the business — outside the control of IT – according to a recent study.1 A whopping 90 percent of IT spend will be controlled by the business in 2020. As the saying goes, “We’re not in Kansas anymore, Toto.”
Then there’s the lightning-quick shift to a variety of new cloud models. In just two years, cloud spending will account for the majority of new IT spending, according to Gartner.2 That same research also predicts that by the end of 2017, nearly half of large enterprises will have hybrid cloud deployments. Read More »
Tags: Cisco, cloud, Hybrid Cloud, hybrid it, partner, Public Cloud, raja sundaram, services
Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent.
Location, location, location…!!!
A very clear trend visible here is how location had become a key part of the digital marketing language.
It was part of the Keynote addresses.
- Facebook’s former Director of Marketing is advocating it.
- Google are presenting on it and delivering workshops on it.
- Various booths talk about its importance.
- Numerous speakers mention it in their presentation.
- And Cisco are evangelizing how indoor location using WiFi and CMX can really enhance location capabilities and hugely driven additional revenue streams and enable new business models. Read More »
Tags: analytics, attribution, best practice, click attribution, clickz, Conference, consume, content, context, conversation, crm, customer, digital, engagement, Industry, jakarta, location, marketing, mobile, mobility, model, multi-channel, network, omni-channel, purchasing, relationship, ROI, sales, services, technology, trend, wi-fi, wifi, wireless
SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region.
Here the latest mobile marketing trends, best practices, new technologies have been discussed and presented, including Cisco’s CMX capabilities as part of meet the experts session called “Context marketing using Wifi location services”.
Some interesting observation and ideas being discussed include:
Multi-Channel Attribution modeling:
While online marketing investments are more measurable compared to conventional media such as television, however tracking what leads to sales conversion is becoming increasingly complicated.
The simple measures of last click or first click attribution are not fully meaningful to represent today’s omni-channel ultra-connected consumer. Therefore it’s not surprising that multi-channel tools and attribution modeling are one of the hot topics in digital analytics.
Data to underpin a successful digital marketing strategy:
Increasingly consumers are connected all the time – and with that every day around the world, connected consumers are being wooed by offers of better prices, better deals and better service.
How can marketers compete…often the only defence they think they have to fire back at competitors is to match those deals and price cuts.
However data is key, as more information about customers becomes more plentiful and more detailed, and as customers become more interactive with the companies they buy from, the competitive marketing landscape is becoming radically different. For many advanced organisations it is using data to deliver insight and analysis gives them a competitive edge to keep ahead of the pack. Read More »
Tags: analytics, attribution, best practice, click attribution, clickz, Conference, consume, content, context, conversation, crm, customer, digital, engagement, Industry, jakarta, location, marketing, mobile, mobility, model, multi-channel, network, omni-channel, purchasing, relationship, ROI, sales, services, SES, technology, trend, wi-fi, wifi, wireless
Video is a hot topic for Cisco collaboration right now. On Wednesday, we announced a series of new products that help businesses of every size make high-quality video accessible to every employee. At Enterprise Connect next week in Orlando, Florida, Rowan Trollope, who leads Cisco’s Collaboration Technology Group, will be a keynote speaker and discuss why video is so important to the collaboration experience and the new way we work.
In fact, many other companies are also seeing the high value of video to the enterprise today and are entering the video market. With so many options to choose from, how do you determine the right video solution for your company? I’d say it depends on a number of things: the experience you are seeking, the business results you want to achieve, and how flexible you need your collaborative architecture to be.
For example, would you like to do real-time video communications with your customers using WebRTC? Do you plan to put on webcasts and virtual events at your company to save on travel costs? Will you deploy private or hybrid cloud models to achieve more architectural agility? Are mobile video apps part of your BYOD strategy? Maybe you would like to do all of these things.
An important part of achieving an exceptional collaboration experience is integration. For users to have a productive and seamless experience, you must implement a fully converged solution and take steps to ensure user adoption. Cisco Services helps that “delightful” experience emerge on a browser or in the boardroom by putting technology and complexity in the background.
The integrated video experience Read More »
Tags: Cisco, Cisco Mobile Advisor, collaboration, enterprise connect, Rowan Trollope, services, TelePresence, video
As the famous saying goes, “Good things come to those who wait”. Delayed gratification – person’s ability to forgo a smaller reward now for a larger reward in the future – has been linked to better life outcomes as demonstrated by the often cited Stanford Marshmallow experiment and others. In most cases though, it requires a degree of self-control not easily achievable in today’s fast paced, ever-changing world with new mobile devices, protocols and technologies.
If you are one of the Cisco Wireless customers currently deploying Release 7.0 MD and waiting for the next Cisco Wireless Software Maintenance Deployment Release, the wait is over!
Release 18.104.22.168 has achieved Maintenance Deployment (MD) status.
Release 22.214.171.124 is the recommended MD release for all non-802.11ac deployments. For 802.11ac deployments, Release 126.96.36.199 (Release 7.6 Maintenance release 1) is the recommended release.
For additional details on Software Release Recommendations and Guidelines, see Guidelines for Cisco Wireless Software Release Migration
Below are top 10 reasons (in no particular order) to upgrade from the current 7.0 MD release to the latest 7.4MD Release.
10. FlexConnect (improved and rebranded H-REAP) with efficient AP upgrade across WAN, BYOD policies support, Flex ACLs and split tunneling. Read More »
Tags: 11ac, 802., 802.11, access point, ACL, analytics, AP, App, Apple, application, Bonjour, byod, Cisco, client, controller, customer behavior, deploy, device, flex, flexconnect, guideline, H-REAP, High Availability, hop security, IPv6, L3 domain, licensing, maintenance deployment, management, MD, migration, mobile, mobility, network, onboarding, outage, Packet, packet optimization, policies, policy, protocol, recommend, release, scale, security, services, SKU, software, split tunneling, standby, stateful switchover, support, technology, tunneling, upgrade, virtual, virtual footprint, WAN, wi-fi, wifi, wireless, WLC