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Apple iOS 8 and MAC Randomization: What It means for Cisco’s Connected Mobile Experiences (CMX) Solution

As you may have read, Apple’s iOS 8 will come with some changes to the way MAC addresses are exposed in Wi-Fi probe requests. Apple’s intent was to provide an additional layer of privacy for consumers and target those companies that offer analytics without providing any value to the end consumer. We’ve been getting some questions about what this means and how it impacts our Connected Mobile Experiences (CMX)  solution, so we wanted to clear this up for our customers.

What does this mean for you? 

First and foremost, Cisco has always been dedicated to privacy for our customers and their end-users. There are four aspects of privacy that are built into our CMX solution:

1. Anonymous Aggregate Information: All analytics are based on aggregate, anonymized location data.

2. Permission-based: Users have to opt-in to join a Wi-Fi network or download an app

3. MAC Address Hash: Users’ MAC addresses can be hashed before exposing to 3rd party apps

4. Opt Out: End-users are always presented with the option to opt out of location-based services

The true value of CMX analytics for organizations is in aggregate location data to be used for business analysis to improve the customer experience for end-users. Providing customers with high performing Wi-Fi not only keeps always-on mobile users happy and opens the doors to delighting customers with more personalized experiences, but also helps provide more granularity to those aggregate trends to feed back into the experience creation machine. Win-win.

What does this mean for our CMX value proposition? Read More »

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IT Transformation: Understanding environment and business goals

In my last blog, I established reasons behind today’s need for IT Transformation. We know that CIOs hope to cut their budget in half, but this will be difficult unless they understand their Enterprise Environment, as well as, the management goals that align with their organization’s overall IT transformation efforts. Today we will take a deeper dive into understanding both. Because there is no “one size fits all” way of embarking on an IT Transformation journey, it is important that each organization looking to begin this process makes their own set of assessments, starting with a baseline assessment of their Enterprise Environment: Read More »

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IT Transformation: Strategizing for Cost Saving and Investing for Business Enablement

IT organizations face several challenges: a globalizing economy, the increasing cost of IT ownership, business users directly going to public Cloud providers, the difficulty of operating complex environments, effectively enabling innovation as well as variety of risks around security and compliance.  Given these challenges, IT decision makers must innovate and conduct business differently in order to remain effective. Data shows that despite years of IT cost reduction programs, the industry on average has only managed to shift an additional 1% of IT spend towards growth and innovation.

Does transforming your IT mean moving from a cost center to a business enabler? Changing your architecture to include Cloud? Redesigning applications or selecting off-the-shelf application? Or moving from a centralized IT delivery to IT services broker? A majority of business leaders have said “yes” to all of the above. Read More »

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How to Start Transforming Your Workplace

July 1, 2014 at 9:08 am PST

It’s clear that many of you understand the benefits of creating activity-based work environments. You want to create spaces in which employees can work wherever, whenever, and with whomever they need to in order to deliver results for your customers. You know you can attract the best talent by removing geographical barriers. You want to create environments that foster productivity and innovation. Your business can save on CapEx, space requirements, and energy costs.

So how do you get started with workplace transformation? Is it time to start ripping out cubicle walls and reclaiming conference rooms as team huddle spaces? Not quite.

Workplace transformation is about more than just the physical environment. It’s about how you enable people to work together better, no matter where they are. And the best way to do that is to fully understand the needs of your workforce – both current and future. And to identify how your employees can best support the needs of your customers and your business.

I asked my colleague Hans Hwang, our vice president of Collaboration Advanced Services, how companies can get started. Here’s some of his advice: Read More »

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CMX Takes the Stage at DevNet Hackathon at #CLUS 2014

Earlier this week you learned about the network at Cisco Live! If you attended the event this year, you’ll also have noticed that there was a brand new extension of the event in Moscone West. This was DevNet, the first developer-facing zone Cisco has ever brought to life, just in time for the 25th anniversary of the conference. DevNet featured a whole array of activities for the dev-inclined Cisco customer: learning labs, tech talks on both a main stage for thought leadership and techie details in an API theater, and a hackathon. CMX was one of the key technologies on display in the DevNet zone, and our CMX engineering team was super excited to see our technology in the spotlight.

As many of you know, CMX offers a rich set of APIs enabling developer community to develop, enhance and customize location-enabled applications. The highlight of the show for me was the DevNet Hackathon, a real 24 hour hackathon right in the DevNet Zone--another first for Cisco. Our very own Mobility Services API and CMX SDK were  part of the featured technology sets for people to work with to create location-enabled apps using real-time intelligence from the Mobility Services Engine (MSE). It was really fun to be working with developers from many different countries and awesome to see our APIs and SDK brought to life. See for yourself!

Are you a developer interested in digging into the Mobility Services API? Look no further than DevNet.

For more on the Connected Mobile Experiences (CMX) solution, visit www.cisco.com/go/cmx.

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