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Cisco Mobile Internet News — It Just Keeps Coming

Mobile World Congress, the huge service provider-focused event, takes place next week in Barcelona, and Cisco has gotten a running start this week with much news about operator deployments:

  • Magyar Telekom, Hungary’s largest telecommunications company, is using Cisco Mobile Internet solutions to deploy 4G/LTE multimedia services. Magyar Telekom, part of Germany’s Deutsche Telekom Group, selected the Cisco ASR 5000 Series mobile multimedia core platform, ASR 9000 Series routers and ME 3800X Series Carrier Ethernet Switch Routers to help transform its network for delivery of advanced mobile services like video, social networking and high-speed Web browsing.
  • LG U+, a service provider in Korea, will trial two Cisco mobile Internet offerings to deliver voice, video and messaging services to its rapidly growing number of 4G/LTE customers. The Cisco V2oLTE solution, based on the ASR 5000, will help LG U+ meet the performance challenge of carrying voice traffic over LTE.  
  • Softbank, in Japan, recently became the first mobile operator in the world to deploy the Cisco ASR 903 unified Ethernet access router, and Softbank is now seeing the benefits of its high performance and small footprint.   Cisco recently spoke with two Softbank executives about this.
  • Another operator, Vodafone Hungary, is thinking about how not only to manage, but monetize, mobile traffic.    Hear two of Vodafone Hungary’s strategic and technical leaders discussing how Vodafone Hungary is planning to leverage the intelligence in the ASR 5000 to design new services, deliver differentiated services and develop new business models.

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Usage-Based Billing by Service Providers?

In the past five years, consumer monthly Internet usage has grown nearly three-fold, but users spend little more than in 2006. According to Cisco’s Visual Networking Index Global Forecast 2011, consumption per U.S. user grew 278 percent. In that same time frame, according to published research, the monthly U.S. cable broadband ARPU remained virtually flat.

As consumers increasingly rely on their broadband access for more of the basic everyday needs, broadband has become the most important core service provider service when compared to pay TV, mobile voice, landline phone and mobile data. But these broadband service providers are struggling to get consumers to equate the value of their online experiences with the value of their broadband service. To that end, SPs are actively considering usage-based billing strategies as a tool to align consumer value perceptions with their underlying networks. Anecdotal evidence from non-U.S. SPs that have introduced usage-based billing indicates that it can drive new value creation.

To help explore consumers’ perspectives, Cisco’s Internet Business Solutions Group (IBSG) conducted a survey of broadband users in the United States, Canada, France, and Italy to determine current views on usage-based billing policies and approaches.

This particular document is titled “Usage-Based Billing Strategies Can Enable SPs to Align Customer Value Perception with Network Investments”.   It can be found on the Service Provider Thought Leadership section of the website of Cisco IBSG.  At this site, you will find many interesting, provocative papers on various subjects relating to the service provider segment.  

Check this and others out . . .

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Canadian Mobile Operators Move to Cisco

Cisco has been going mobile in Canada.

Or, perhaps more accurately, Canadian mobile operators have been going for Cisco.  To wit:

In one example, Shaw Communications will deploy an extensive, advanced Wi-Fi network in Western Canada to provide broadband wireless access. The next-generation network will enable Shaw customers to connect Wi-Fi enabled devices like tablets, mobile phones and computers at thousands of Wi-Fi access points.

Shaw will deploy several advanced Cisco technologies, including the CRS-3 Carrier Routing System, ASR 5000 multimedia core platform, ASR 1000 Series routers and Service Provider Wi-Fi, part of Cisco’s M.O.VE architecture

Shaw Communications also announced that it will conduct a technical trial of HotSpot 2.0 in conjunction with Cisco, Shaw’s Wi-Fi technology partner.  HotSpot 2.0 will represent a significant improvement in Wi-Fi accessibility and security.

In addition, Bell Mobility has selected the Cisco ASR 5000 platform for delivering 4G and LTE mobile services in its next-generation wireless network.  The ASR 5000 will form the foundation of the packet core for Bell Mobility’s LTE network, delivering higher bandwidth and greater intelligence for faster mobile Internet services and improved user experiences.

Designated as a 4G mobile specification, LTE is designed to provide multi-megabit bandwidth, more efficient use of radio networks, latency reduction and improved mobility. LTE aims to enhance user interaction with the network and further drive demand for mobile multimedia services.

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European, Russian Service Providers Put Confidence in Cisco Routing Platforms

 

Cable operators.   Mobile operators.  Fixed-line service providers.  MSOs.  It doesn’t make any difference . . . Operators of all types are showing strong confidence in Cisco’s service provider routing platforms.  

The most recent examples are Portuguese cable operator ZON Multimedia and Mobile TeleSystems in Russia. 

ZON Multimedia  has deployed the Cisco CGv6 to handle the transition of its Carrier Ethernet network to IPv6.  ZON has worked closely with Cisco to drive activation of IPv6 features in its access, aggregation and Internet peering networks to implement a transparent, end-to-end IPv6 infrastructure.

ZON’s infrastructure is based on a Cisco IP NGN architecture  using the Cisco ASR 9000 edge routing system as a point of convergence for all CMTS equipments such as the Cisco uBR10000 CMTS (Cable Modem Termination System) loaded with the latest-generation line cards.

Mobile TeleSystems (MTS), the leading telecommunications service provider in Russia and other CIS countries, has deployed the Cisco CRS-3 core routing platform to provide its rapidly growing audience of subscribers with high-quality Internet access despite the growing shortage of IPv4 addresses.

The Cisco carrier-grade Network  Address Translation (NAT) solution deployed by MTS makes it possible to connect new users by offering one address to several subscribers. The capability to extend the system to 80 million address translations will enable MTS to centralize Internet access for several regional mobile and fixed networks. In the initial phase, Cisco NAT has been installed in Siberia.  In future this technology will be implemented in all other regional subsidiaries across the country.

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Cisco Drives Enhanced Video Experience Across Wireless Networks

Cisco continues on the MOVE.

At Mobile World Congress in Barcelona today, Cisco introduced MOVE (monetization, optimization, Videoscape experience) solutions that help service providers monetize and optimize mobile video.   

Cisco MOVE is a strategic framework of solutions that include Cisco Mobile Videoscape™, Cisco Service Provider Wi-Fi and Cisco Adaptive Intelligent Routing (AIR). Cisco MOVE is the next phase of Cisco’s service provider mobility strategy, which enables service providers to better monetize and optimize their networks, while delivering personalized mobile services across wired and wireless networks.

In the larger view, Cisco MOVE solutions are designed to address the increasing volume of mobile data traffic — particularly video. According to the recently released Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2010 to 2015, two-thirds of the world’s mobile data traffic will be video by 2015. Mobile video traffic is projected to more than double every year between 2010 and 2015.

-          Cisco Mobile Videoscape enables mobile operators to deliver enhanced mobile video experiences to customers through new technology on the Cisco ASR 5000 and Cisco Unified Computing System™ platforms. These platforms link the mobile network to the larger video distribution network enabled by the Cisco Content Delivery Network capabilities of Cisco Videoscape. The solution also utilizes the capabilities of the new Cisco Videoscape Media Suite to offer efficient and cost-effective content management across multiple screens.

-           Cisco’s Service Provider Wi-Fi Solution is a carrier-grade solution allows service providers to efficiently utilize Wi-Fi for mobile data offload.  Cisco SP WiFi with the Cisco Next Generation Hotspot technology provides standardized, seamless, highly-secure authentication enabling roaming and delivering a host of new services and mobile experiences.

-          Cisco Adaptive Intelligent Routing (AIR) lowers the cost of mobile data traffic by providing service intelligence throughout the network. Extending across the Cisco ASR 1000, Cisco ASR 5000 and Cisco ASR 9000 platforms, Cisco AIR distributes and shares network and customer intelligence broadly to interact and communicate on individual traffic types, and to optimize traffic routing and handling for the best service experience at the lowest cost.

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