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The New Normal – How Mobile Operators Can Respond

Despite phenomenal growth in mobile devices and application – and seemingly insatiable consumer demand – many key players in the mobile industry are struggling.  This paradox – huge growth and customer demand, yet significant business and market challenges – is making it difficult for many companies in the mobile value chain to understand the key drivers that shaping the industry and the coming challenges and opportunities.  And, most important, they are searching for strategies that will lead to success.

Cisco’s Internet Business Solutions Group (IBSG) examines this phenomenon in a new paper published on the Service Provider Thought Leadership section of the IBSG website.  

Titled “The New Mobile World Order: Perspectives on the Future of the Mobile Industry”, this IBSG paper provides a perspective on the key disruptors and tipping points redefining mobility, while producing two plausible scenarios for the future of the mobile industry. These provide a framework enabling mobile operators to evaluate their futures and rationally assess strategic options. Read More »

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Cisco IBSG Examines Service Provider Role in Healthcare

In 2011, the amount Americans spent on healthcare equaled nearly 18 percent of the nation’s annual Gross Domestic Product.  This huge amount – more than $2.5 trillion – greatly concerns governments, insurers and medical professionals.  And the pressures on the healthcare system will only grow, as the overall U.S. population ages.

The healthcare debate has spawned many suggestions.  One focus is making the healthcare system more efficient.  Cisco’s Internet Business Solutions Group (IBSG), in a series of projects with key U.S. service providers, explored how they can help enable more efficient delivery of health solutions. 

Details are in an IBSG-produced document titled “Service Providers: A Tourniquet for the Hemorrhaging Healthcare System”.   The paper can be found on the Service Provider Thought Leadership section of the Cisco IBSG website.  At this site, you will find many interesting, provocative papers on various subjects relating to the service provider segment.  

Read More »

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When Mobile and Cloud Collide

The growth of mobility is unprecedented.   Nearly 80 percent of the world’s population now has access to a mobile phone, and new devices are helping enable many more applications and services.

At the same time, cloud has become the new way of delivering—and charging for—IT services and functionality.  Technology services and apps are increasingly being delivered and paid for on demand from remote data centers, accessible through the cloud of interconnected networks that constitute the Internet.

So many applications and services can now be accessed through simple browsers and delivered through the cloud.   Cisco’s Internet Business Solutions Group (IBSG) wanted to know what happens when the hot technology trends—“mobility” and “cloud”— collide.   So IBSG surveyed more than 1,000 U.S. mobile users to understand their current and future needs, and learn how they prefer to pay for mobile cloud services.   The findings help operators understand the size of the opportunity, develop strategies for success, and differentiate their offerings.

For details about this paper and other interesting, provocative papers, go to the Service Provider Thought Leadership page of the IBSG web site.

Check it out . . .

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Profiting from the Rise of Wi-Fi

The amount of mobile data generated globally is growing very rapidly and shows no sign of abating. This growth is largely driven by smartphones, tablets and connected devices, as well as mobile applications and content.   The Cisco Visual Networking Index (VNI) has been tracking this for quite some time – the latest update predicts that mobile data traffic will double globally in 2012 and increase by another 78 percent by 2014. 

In addition, there is a corresponding worldwide growth in the popularity of Wi-Fi. The number of Wi-Fi hotspots is expected to reach 2.7 million by 2014, with usage growing 200 percent. This growth is inspired by new enabling devices, recent technology improvements, public and private availability, and tiered mobile data plans from service providers. 

With this in mind, Cisco’s Internet Business Solutions Group (IBSG) has consulted with leading service providers from around the world to develop and evaluate 16 Wi-Fi business models that can provide a reasonable return on investment. Opportunities for monetization fall into four broad categories: (1) business effectiveness, (2) end-user services, (3) inter-carrier wholesale, and (4) value-added services.

For details about this and other interesting, provocative papers, go to the Service Provider Thought Leadership page of the IBSG web site.

Check it out . . .

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More – and More – Cisco Mobile Internet Customer News

Mobile World Congress, the huge service provider-focused event in Barcelona, wrapped up today.  Cisco has continued to make headlines with even more news about operator uptake on Cisco Mobile Internet solutions.

To wit:

  • Cisco has been selected by Telefónica to support the company’s newest mobile video pilot in Spain. The trial is designed to deliver mobile video services across both Wi-Fi and 3G networks and was demonstrated at Telefónica’s stand at MWC.  The Telefónica España pilot is built upon the Cisco ASR 5000 architecture, part of the Cisco Mobile Videoscape solution.
  • At Mobile World Congress, Cisco introduced the industry’s first carrier-grade, end-to-end Wi-Fi infrastructure to deliver Next-Generation Hotspots (NGH).  Cisco also announced it is working with leading global service providers such as AT&T, BT, PCCW mobile, Portugal Telecom, Shaw Communications, Smart and True, to deliver innovative mobile services with a new generation of intelligent “small cell” solutions utilizing licensed and unlicensed radio technology.
  • PCCW mobile in Hong Kong has successfully completed a commercial trial of the Next-Gen Hotspot, becoming the first operator in the world to have achieved this milestone. The NGH rides on IEEE 802.11u and 802.1x specifications in conjunction with Cisco’s Service Provider Wi-Fi solution.
  • Bell Mobility continues to build out its 4G LTE mobile services with the ASR 5000. Bell Mobility now delivers 4G LTE services to its most populous markets in western Canada, Ontario, Quebec and Nova Scotia. The ASR 5000 is the foundation of the packet core for Bell Mobility’s LTE network.
  • Cisco announced that du, a leading integrated telecommunications service provider in the United Arab Emirates, is deploying a nationwide mobile broadband network enabled by a Cisco mobile Internet solution based on the ASR 5000 to deliver highly secure, high-speed 4G long-term evolution (LTE) mobile data services. 

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