Like a lot of us in IT, I’m into electronics. I enjoy visiting stores to get the actual hands-on experience of the product – but I admit I rarely buy on the spot. Why? I want to make sure I know what I’m buying, and frankly, that I’m getting the best deal. I either have to do research beforehand – read reviews, check prices, and clip coupons – or search on my mobile device while I’m in the store. Depending on the results, I could either be heading to another store or heading home to make the purchase online.
This week, Cisco introduced a new way to transform that in-venue experience through Connected Mobile Experiences Web engagement. This enables organizations to communicate with opt-in mobile users – shoppers, guests, visitors – through their mobile browser, right there in the venue.
Location-aware menus, banners, and icons as well as content-aware search enable organizations to provide venue-specific information – such as nearby dining or amenities – as well as any information the user may find valuable based on their context: where they are, how long they are there, whether they are a new or repeat visitor, or even what sites they are visiting. This customized communication can dynamically change when the user’s context changes.
Imagine merging the online with the brick and mortar shopping experience – if I’m standing in a particular area looking at a product, the location-aware menu can provide me a link to user reviews of that particular product. And if I’m searching online for the best price, imagine the store issuing a web notification for a price match minus 5% – I’m sold! Read More »
Planning your summer travel and vacation destinations? Where are you headed and what kind of resort experience will you consider ideal? At this year’s Interop Conference in Las Vegas, the Cisco Enterprise Networking Group unveiled its new marquee customer – MGM Resorts International – who has upped the wireless ante to ensure its visitors have access to the information they need, literally at their fingertips.
At MGM Resorts, they continue to push the boundaries of creativity and innovation to deliver the best possible experience for their guests. John Bollen, MGM Resort’s Senior Vice President and Chief Digital Officer, is always looking for ways to take what they do and make it even better. Read More »
Cisco IT is transforming itself to deliver IT As A Service (ITAAS), and this is changing the way we deliver all IT services internally, including our unified communications (UC) and video services. For the business, we offer transparent IT cost information and (over time) cost reduction, as well as the ability to re-use service components for faster delivery of new services. For our employees, we are making the processes for ordering and provisioning IT services fast, automated, simple, and consistent. This goal is particularly important for our UC and video services, which provide essential voice and video communications tools for our employees. Read More »
The Global Certification Team (GCT) is pleased to announce the Cisco Adaptive Security Appliance Services Module (ASA SM) blade for 6500 series & 7600 series on software version 9.0.(0)16 or later has received USGv6 Certification from University of New Hampshire – Interoperability Laboratory. The UNH-IOL uses this collaborative testing model to distribute the cost of performing trusted, third-party testing and validation.USGv6 testing covers 27 categories of USGv6 NPD tests. You can find the listing for Conformance testing v1.2 (12424) at the UNH Interoperability Lab. For more information, visit the Lab at https://www.iol.unh.edu/services/testing/ipv6/usgv6tested.php and Cisco.com GCT Security.
Get up to the minute updates on Cisco product certifications from the official GCT twitter, @CiscoCertTeam!
These days, many people take it for granted that they can stay informed, connected, and entertained anytime and anywhere.
But as with any change, these new capabilities and new expectations bring new challenges. With more devices, ubiquitous internet access, and content digitized at their finger tips, consumers now face new struggles– from managing content libraries fragmented across devices to worrying that they’re paying again and again for the same song or movie in order to access it when and where they want.
As Connected Life continues to evolve, the advancing front is being driven by the cloud. The cloud provides answers to the new challenges consumers face living their Connected Lives. Read More »