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Making Money from Wi-Fi

The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data. The much-quoted Cisco Visual Networking Index (VNI) predicts that global mobile data traffic will increase 18-fold from 2011 to 2016, reaching 10.8 exabytes per month.   In tandem, the use of Wi-Fi for Internet access is exploding as more mobile devices are Wi-Fi enabled, the number of public hotspots expands, and user acceptance grows. Until recently most technologists and mobile industry executives viewed it as the “poor cousin” to licensed mobile communications.  And they most certainly never considered a role for Wi-Fi in mobile networks or their business.  The explosion of mobile data traffic has changed all of that.  Most mobile operators now realize that offloading data traffic to Wi-Fi can, and should, play a significant role in reducing clogged networks and the number of unhappy customers.

Mobile operators understand that off-loading data traffic to cheaper Wi-Fi defers significant capital expenditures for further build-out of the licensed network.  Operators around the world however, are asking if there is more to Wi-Fi than just data offload? Can they actually make money from Wi-Fi by turning the cost of doing business into profitable business models?  Read More »

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Expanding Universe of Mobile Video Opens a World of Opportunities

Mobile video is exploding at a rate unimagined only a few short years ago. Whereas the quick YouTube clip had been a satisfying enough diversion, consumers armed with next-generation devices now demand the latest bandwidth-busting, 2-gigabyte Hollywood opus. The end user wants it on his iPad, and he wants it now.

For the industry at large, this creates no shortage of challenges. According to the Cisco Visual Networking Index, by 2016, 71 percent of global mobile data traffic will be video, placing a heavy burden on the network. But along this next frontier of mobile video there are also unprecedented and exciting opportunities.

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Will Wi-Fi Begin a New Chapter for Mobile?

In 97 countries around the world, there are now more mobile devices than people. No wonder mobile networks are clogged with massive amounts of new traffic! Mobile operators are struggling with how to provide the mobile broadband experience customers expect, in a cost-effective, scalable, and profitable manner. I believe that Wi-Fi, the “silent sleeper” of wireless access networks, may hold the answer.

The mobile industry is on the brink of a fundamental change. Just think of some recent key developments:

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What Top Global Firms Are Saying About Cisco CloudVerse

There is truth to the maxim that a technology is only as good as those who use it.

This is a big reason for my optimism regarding Cisco CloudVerse, a framework and set of solutions Cisco unveiled earlier this week.  Cisco CloudVerse combines the foundational elements needed to enable organizations of all sizes to build, manage and connect public, private and hybrid clouds.

Some of the most innovative and successful businesses, service providers, and governments are adopting CloudVerse as the foundation of their cloud strategies.  In fact, more than 70 percent of leading cloud providers are CloudVerse users.  This week we announced more than 10 key CloudVerse customers we’re partnering with to build and enable a world of many clouds.  Find out what they are saying about Cisco CloudVerse:

·        ACS, a Xerox Company, Ken Stephens, senior vice president, cloud services

“Like Cisco, ACS, a Xerox Company, believes that there are many opportunities cloud computing provides businesses for advancing their operations and innovating new ways to support their customers. Because cloud is fundamentally rooted in networking, our Cloud Services business runs on Cisco. We run Cisco Cloudverse, which helps us provide secure, flexible, on-demand IT services for our customers.  Cisco’s self-service cloud portal and automated orchestration help our customers roll out new IT capabilities faster while reducing the cost of their IT infrastructure.”

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Will Wi-Fi Be the Death of Mobile?

In 97 countries around the world, there are now more mobile devices than people. No wonder mobile networks are clogged with massive amounts of new traffic! Mobile operators are struggling with how to provide the mobile broadband experience customers expect, in a cost-effective, scalable, and profitable manner. I believe that Wi-Fi, the “silent sleeper” of wireless access networks, may hold the answer.
The mobile industry is on the brink of a fundamental change. Just think of some recent key developments:

  • There has been massive growth in Wi-Fi-enabled smartphones, tablets, cameras, and game consoles—and nearly half of network traffic growth is Wi-Fi.
  • The number of Wi-Fi access points is also exploding, with more and more free public access.
  • At the same time, economic modeling by Cisco IBSG shows that mobile operators can reduce costs and improve customer experience by offloading mobile data to Wi-Fi networks. Read More »

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