Service Provider

Mobile Monetization Takes a Step Forward

3 min read

By Brian Walsh, Service Provider Mobility Senior Marketing Manager Among the discussions we had with global Mobile Service Providers in Barcelona at MWC 2014, here’s something that was certainly NOT breaking news: in the face of relentless growth of mobile data usage (see Cisco VNI), a top imperative expressed was to drive profitability by monetizing […]

Demystifying Multi-layer Convergence and SDN at OFC/NFOEC 2014

2 min read

By Leonard Luna, Senior Marketing Manager, Cisco Service Provider Solutions If it’s Spring, then it is time for OFC/NFOEC – the world’s leading event for advancing optical solutions (March 9-13).  Cisco will, once again, have a strong presence, including our largest booth ever (booth 4359), at this year’s event being held at the Moscone Center […]

February 27, 2014

SP360: SERVICE PROVIDER

Cisco and the Evolution of the Service Provider Network

3 min read

On February 18, Cisco announced the evolution of service provider (SP) networks. It is probably a good idea to step back, just a little, and explain how Cisco sees the challenges ahead and how we intend to continue to provide our mobile service provider customers with the strongest portfolio of solutions in the industry. That’s […]

February 23, 2014

SP360: SERVICE PROVIDER

Small Cell Industry Firsts with Multimode and Small Cell SON

2 min read

In June, I described how Cisco was closing the small cell loop with the rapid integration of both the Ubiquisys and Intucell teams into the Cisco family. Today I’m pleased to make three announcements that demonstrate the concrete results of all these bright minds coming together: Cisco has added LTE capability to our Universal Small […]

February 23, 2014

EXECUTIVE PLATFORM

Cisco Evolved Services Platform: OPEN for business

2 min read

In the announcement of the Cisco Evolved Services Platform last week, we not only highlighted our initial service offers in mobility and video and the business benefits it enables, but also that it was open, extensible and elastic.  Openness is critical for providers by nature of the fact that their networks – often global in […]

February 21, 2014

DIGITAL AND SOCIAL

Humanizing Cisco’s Recent Network Convergence System

4 min read

Trying to tell a story with a very technical product is challenging for many B2B brands. Many struggle to get their message across in a succinct and efficient way, but most of all, many of these brands struggle with creativity. Creativity is an essential component of effective marketing, and creativity was definitely the route Cisco took. […]