One of the busiest times of the year for my team comes every June when we release the Cisco Visual Networking Index which forecasts IP Traffic growth around the globe. Now in its 5th year, the forecast, which initially started as a internal project to guide our own engineers as they innovate the next generation of networking infrastructure, has now grown to be an innovation in its own right, helping to provide data for our service provider customer and regulatory bodies alike (not to mention press, analysts, and IP groupies like yours truly.)
The top level finding of this Cisco VNI Forecast, which spans from 2010 to 2015 is that total worldwide IP traffic will increase 4x by 2015, reaching 966 exabytes or just under 1 Zettabye (which is 10 to the 21st power) To put context to rising demand of IP over the last several years, we have had to change the unit of measurement several times just to keep up with the growth…. First it we measured traffic in terms of Petabytes… then moved to Exabytes… and now are embarking on Zettabytes…(looking ahead, we’ll eventually start to use the term Yottabyte…)
Factors that are driving this growth, include:
- Video, as it is increasingly a part of nearly every networked experience. By 2015, one million minutes of video – nearly two years worth – will cross the network every second.
- More devices are connecting to the network – we forecast more than 15 billion will be on the network by 2015, making it on average more than two devices (whether it be a PC, phone, TV, or even machine-to-machine) per person for every person on earth (and if you’re like me, you’re an “overachiever” on this number, with well over a dozen devices connected to the network…by the way, just how many network connections are you responsible for?) Read More »
Tags: forecast, internet growth, internet traffic, ip traffic, research, Service Provider, visual networking index, vni, zettabyte
Just how rapidly is Internet usage growing? Consider this:
- Total global Internet traffic will quadruple by 2015, reaching 966 exabytes per year, nearly a zettabyte.
- By 2015, the traffic equivalent of all the movies ever made will cross the Internet every 5 minutes.
- In 2015, one million minutes of video content will cross the global network every second.
These “wow!”-inspiring data bits come to you courtesy of the just-released “Cisco Visual Networking Index Forecast, 2010-2015.”
We are indeed on the threshold of the “Zettabyte Era.” And the implications are significant: Read More »
Tags: forecast, internet traffic, ip, Service Provider, visual networking index, vni
It’s been an exciting two years since we introduced the Cisco Unified Computing System (UCS) solution to the world. UCS provides virtualized compute and networking with simple management. I want to congratulate our service provider customers on their successes in delivering differentiated services, with UCS as the foundation, in their markets. I would also like to extend our thanks to our business partners, both channel partners and those with complementary product offerings, for their expertise and ability to help accelerate this truly innovative idea across the data center and cloud industry.
In two short years, Cisco has risen to the #3 player in the fastest growing segment of the x86 server market.
Released yesterday, the IDC press release on Worldwide Quarterly Server Tracker Q1 2011 highlights the UCS uptake by our customers and partners and shows a great start to our vision for UCS in every SP, enterprise, and public sector organization looking for a world-class scalable, flexible, and powerful converged server platform. The rapid growth from launch to #3 in the industry for x86 blade servers in such a short time indicates two points: First, that the data center industry was crying out for real technology innovation and, second, that innovative customers are willing to embrace a new paradigm when the business benefits delivered are compelling.
Read More »
Tags: data center, IDC, market share, Service Provider, UCS, unified computing system, x86 server
It’s a new world of media, and consumers want more: more content, more interactivity, and more personalization. They also want their entertainment available across more screens, and in higher quality. With Cisco video and content delivery solutions, you can give your customers the “Connected Life”: the ability to access any type of content, anywhere and anytime, on a variety of devices.
We’re interested in hearing what you think about this trend. So please join our Video Solutions Marketing Manager Sachin Sathaye and Marcia Bana in Cisco’s NCTA TweetChat series. Please feel free to send any questions or topics of interest to @CiscoSPVideo.
- Session 1 Transcript: Thursday, June 2, 1:30-2:30 pm PDT (4:30-5:30 pm EDT)
- Session 2 Transcript: Thursday, June 9, 10-11 am PDT (1-2 pm EDT)
- Session 3: Thursday, June 23, 2-3 pm PDT (5-6 pm EDT)
On the day of the event, login to http://tweetchat.com/ and follow the #ciscospchat hashtag. To join the chat, visit http://tweetchat.com/room/ciscospchat
Alternatively, you can use your favorite Twitter client (such as TweetGrid, TweetDeck) or TwitterSearch to follow the chat hashtag #ciscospchat. During the event, you can follow the discussion, contribute questions, and submit your own comments by using the same hashtag.
The session will be hosted by @CiscoSPVideo managed by the Cisco Service Provider Marketing team.
- Sachin Sathaye, Service Provider Marketing Manager, Video Solutions, @sachinsathaye
Read More »
Tags: cable show, ip video, ncta, Service Provider, tweetchat, videoscape
Contributed by David Flesh, Sr Manager, Product Marketing, Cisco Network Management Technology Group
If you’re a network administrator, at times it may seem like the IP network traffic and volume of IP addresses and devices you oversee are increasing at an unmanageable pace. On top of that, the complexity and size of IP networks continue to expand, and network operators are beginning to transition to IPv6 and introduce new technologies and services into their networks (VoIP, video, cloud computing, virtualization, etc.). Network operators need to accelerate provisioning and simplify service activation.
Given the mission-critical importance of DNS and DHCP services in today’s service provider and enterprise networks, you now face huge challenges with IP address management that must be addressed. Without a fast, reliable, and secure DNS service, subscribers’ broadband Internet access will be compromised. If DNS fails, the Internet will fail. Likewise, DHCP is a core network access technology -- every device must be assigned a unique address when connected to the network, a virtually impossible task to undertake manually.
To effectively address these challenges, network administrators need an integrated solution for DNS, DHCP, IPAM (DDI) to effectively manage IP address growth and help automate the adoption of IPv6.
And that’s just what Cisco is now providing.
As part of its service provider network management portfolio, Cisco is introducing Cisco Network Registrar 7.2 which provides an integrated, scalable, reliable solution for DDI across multiple technologies to simplify management of IP addresses and the transition to IPv6. Cisco Network Registrar is the industry’s fastest and most scalable DHCP server - able to assign more than 47,000 leases per second on a Cisco B-Series UCS platform (and 14,000 leases per second on a non-Cisco hardware platform) and support more than 50 million devices in a single customer deployment.
Read More »
Tags: Cisco Network Registrar, DDI, DHCP, dns, IP address management, IP NGN, IPv6, network management, Service Provider