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Videoscape Extends Network Intelligence into the Home to Reduce Multi-screen Costs

The SCTE Cable-Tec Expo held in Atlanta (Nov 15-17, 2011), provided further industry confirmation that multi-screen delivery has become table stakes for operators. Yet, an undercurrent of all the promise that multi-screen video can bring is the cost of delivering applications and services to additional screens. There are network costs for additional bandwidth provisioning, data center costs for transcoding content into various bit rates and formats, and customer support costs related to the launch of new services, among others. How can operators confidently launch multi-screen services under these circumstances? Cisco’s Videoscape addresses this operator concern with an architecture designed to mitigate the cost of multi-screen video delivery and to achieve tangible results.

Let’s take the use case of linear TV streaming to companion devices in the home. There is growing concern that consumers will treat their companion devices as they do their regular TVs, and continuously stream linear content to their connected devices, raising the cost to provision sufficient bandwidth to support subscribers. There are multiple ways to tackle this consumer behavior challenge. Better content discovery and recommendation can ensure that consumers only stream content they actively want to watch, and data caps can provide the disincentive to over-consumption.

Cisco’s Videoscape architecture addresses this challenge by extending cloud transcoding and network intelligence into the home. Videoscape multi-screen home gateways can alleviate some of the bandwidth concerns for streaming to Internet-connected Read More »

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Live Webinar: Service Provider IPv6 Deployment

Please join us on Tuesday, December 6, at 8 a.m. Pacific Time (11 a.m. Eastern Time) for this live interactive event.

During the live event, Cisco subject matter expert Salman Asadullah will focus on service provider IPv6 deployment techniques in core networks, which will help network designers and administrators understand IPv6 operation and implementation options for native IPv4 and Multiprotocol Label Switching (MPLS) core environments. This session will also shed light on IPv6 multihoming and addressing and Cisco Carrier-Grade IPv6 (CGv6) solution considerations in core networks.

Salman Asadullah is a Cisco distinguished engineer and also serves as IPv6 forum fellow, Broadband Forum ambassador, and co-chair of the IPv6 Education Certification Program. He has been working with large-scale IP and multiservice networks and technologies for more than 15 years. A frequent speaker at key industry events and conferences who represents Cisco in industry panel discussions and technical platforms, Asadullah influences technology directions and decisions with Cisco business units and customers and the Internet community at large. He is a coauthor and contributor to IETF RFCs/IDs and has written three Internetworking books, Cisco CCIE Fundamentals: Network Design & Case Study, PDIO of the IPT Networks, and Deploying IPv6 in Broadband Access Networks. Asadullah holds a bachelor of science degree in electrical engineering from the University of Arizona and a master of science degree in electrical engineering from the University of Kansas. He also holds CCIE certification number 2240.

You can register now at CiscoLive.com/ATE

The webinar will take place inside CiscoLiveVirtual.com

We look forward to your participation!

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Just in time for the holidays: cloud data!

With the emergence of cloud computing, our customers have looked for real-world data that could help them understand the nature and scope of the cloud phenomenon. But that kind of data has not been readily available.

Not satisfied with this lack of information, a research team at Cisco reviewed 30Tb of data each month, more than 45 million speed tests, analyst forecasts, and inputs from our customers.  The result?

Today, Cisco released its first Cisco Global Cloud Index report — a forecast of IP data center and cloud-based traffic growth and trends worldwide, 2010-2015.

Similar to the Cisco Visual Networking Index in purpose and approach, the Global Cloud Index enables organizations to make strategic networking and management decisions and governments to make informed public policy decisions.

Some highlights from the report reveal: (all data global)

1.    Cloud traffic is growing twice as fast as data center traffic, increasing from 130 exabytes in 2010 to 1.6 zettabytes annually by 2015

  • 1.6 zettabytes is approximately equivalent to 22 trillion hours of streaming music
  • 76% of this traffic will remain within the data center itself
  • By 2015, 57% of all data workloads will be processed in the cloud Read More »

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Networking Forecast: Cloudy with Increasing Zettabytes

With the onset of cloud, we’re being asked more and more by our customers about the architectural requirements that result from it.  While the customers have an instinct as to what’s needed, there seems to be less actual data to that effect than what they would like.  When confronted with a similar situation over 5 years ago about the network, we developed the Cisco Visual Networking Index which focuses on the amount of traffic carried across the network to the end user to help gauge the extent of infrastructure needed to support the data deluge.  Now with the network becoming inextricably linked to the data center and cloud, we realized we need to look at the other half of the equation as well to get a truly comprehensive architectural view.  To achieve this, we reviewed 30Tb of data each month, more than 45 million speed tests, analyst forecasts, and inputs from our customers.  The result?  The inaugural Cisco Global Cloud Index, released today.

Here are a few takeaways to consider:

  • Global data center traffic is estimated to grow four-fold to reaching a total of 4.8 zettabytes annually by 2015.
  • The vast majority of the traffic – 76% — surprisingly, doesn’t even hit the network but instead stays within the data center itself, as workloads are constantly being migrated to different virtual servers.
  • Of the total data center traffic, about 11%, or 130 exabytes of annual data center traffic in 2010 is considered part of the cloud  – however that amount is going to grow significantly in the next half decade, reaching more than a third of data center traffic, or 1.6 zettabytes annually, by 2015.

Cloud may be the concept-of-the-day for the industry, but with growth like that, it shouldn’t be discounted as a passing fad but rather a lasting trend whose impact will fundamentally affect network architectures going forward. Read More »

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Measuring Cisco’s Ascendance in the Mobile Market

There is now dramatic evidence that Cisco’s focus on intelligent, efficient, end-to-end services via the IP network is transforming the mobile vendor landscape.  As mobile operators shift more of their expenditures from the RAN to the packet core to unleash innovative new services and to IP backhaul to more efficiently and economically offload data traffic, Cisco is becoming the vendor of choice.

Numbers Tell the Story

According to the Q3 2011 Worldwide Mobile IP Infrastructure report just published by ACG Research, mobile operators in large numbers are embracing the shift from radio-centric to IP-centric investments. That conclusion is based on these findings:

  • Quarterly segment revenue has nearly doubled in three years: Since 2008, the worldwide mobile IP infrastructure market (mobile IP backbone, mobile IP backhaul, and packet core) has gone from $550 million in the first quarter of 2008 to more than $1 billion in the third quarter of 2011
  • Brisk year-over-year growth: The total mobile IP infrastructure market grew 14% year over year -- Q3 2011 vs. Q3 2010. This includes 10% growth in infrastructure for mobile IP backbone, 10% growth in infrastructure for mobile IP backhaul routing and switching, and 20% growth in infrastructure for packet core (which includes Mobile Packet Core covering 2G and 3G and Evolved Packet Core covering 4G) Read More »

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