Cisco Blogs


Cisco Blog > SP360: Service Provider

My $0.02 on This Year’s NAB Show in Vegas

We’ve all now returned from the stardust of the annual National Association of Broadcasters convention in Las Vegas last week, which seems a useful time to reflect briefly on the major threads of the show. It was a great one for us, and I’m pleased and grateful to report the following, in no particular order:

1.     Broadcasters and program networks are getting fired up about the IP transition, like the rest of us, and not a moment too soon. We fielded tons of questions about the cost savings associated with CDNs (Content Delivery Networks), IP distribution over terrestrial fiber networks--the proliferation of IP-based, video-capable screens, and cloud--how to get new services to market more quickly and how to streamline workflows. Transcoding engines, contribution networks, and all of the tacit and explicit benefits of the overall IP migration were all hot topics.

Of course, we, as Cisco people, can talk about IP all day long. And so we did: One of the Cisco booth demos highlighted Read More »

Tags: , , , , , ,

North America Cloud Readiness

Improved fixed broadband network performance and access are key measures used to analyze global region’s ability to support business- and consumer-grade cloud applications. All regions can support some level of cloud services (basic or intermediate); however, no region’s average network performance can support the advanced cloud applications (such as HD audio conferencing; HD video conferencing or streaming super HD video, et al.).

Of the six global regions covered, North America leads all regions in consumer fixed broadband access (27% of households); while Read More »

Tags: , , ,

A Sneak Peak Behind the 2012 GRAMMY Awards

One of the tacit benefits of working for a technology provider is the access it provides to cool events. Like the 2012 GRAMMY Awards.

Here’s how it came down: Our esteemed partner, AEG Digital Media, needed a way to stream and monetize its production of GRAMMY Live, a three-day webcast covering exclusive events, parties, and red carpet interviews.

Tags: , , , , , , ,

New Age of Broadcast

It will not come as a surprise to anyone in the world of media and entertainment that we’re in a new age of broadcast. Take for a moment the success of premium video-on-demand portals over the last several years, like Hulu and Netflix, which indicate there is a viable market opportunity for long- tail content. Do you find that you are sitting on a library of content, but how do you tap into this revenue opportunity?

OK, you decide you want to be able to offer your library to your customers. Guess what they want to watch television when they want, and where they want—old and new content. But the road to what has been called TV Everywhere is littered with varying formats, new specifications and conflicting brands. Can you turn those vaults of older content into revenue? We believe that absolutely you can and are investing to research and development to make it possible.

When working on household projects we often hear how important it is to have the right tool for the job. Preparing media for TV Everywhere is really no different. For example, technology such as the Cisco Transcode Manager (CTM) gives you the right tools to turn your content library into on demand content for TV Everywhere. Whether you have hours of movies, television shows or broadcast content, you need a solution that can perform reliably, address your most strict requirements, and scale with your business. Cisco’s suite of Videoscape products and solutions also provides the ability to do just that (along with quite a few other capabilities).

Follow us on Twitter @CiscoSPVideo for the latest announcements and updates on Cisco and video.

Tags: , ,

Girls in ICT: Count Down to April 26, 2012!

Well we are at countdown to April 26 2012 to celebrate Girls in ICT, a topic that I am extremely passionate about.

For the related United Nations Portal see: http://girlsinict.org/

Cisco has been planning events globally to host girls at the various sites in addition to providing profiles of Cisco women at some of these locations that present their engineering roles including software development, software testing, user experience design and so on.

I am really excited to be in New York on April 26, 2012 and to participate in a fantastic program and stimulating discussion with various members from the government, private industry and of course girls themselves:

Read More »

Tags: , ,