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Standing out from the cloud: why agility is key in tomorrow’s TV

Nick Thexton 2012Written by Nick Thexton, Vice President and CTO, Service Provider Video Software and Solutions, Cisco

With almost a quarter of our waking time spent watching TV, video consumption is on a definite rise. Rather than competing, different devices and platforms are proving to complement each other, collectively contributing to that growth. But our digital lives are becoming more complex as we consume content in diverse ways across a growing number of screens. The chance of missing a programme, for example, is arguably greater than ever, but at the same time easier to overcome.

It’s a truth that’s prompting media organisations and service providers to recognise the value of improving and simplifying the user experience – providing viewers with the content that’s relevant to them, at the right time and place. Those primed for success are investing in technologies that deliver their content to more devices at the lowest incremental cost, cutting the time and complexity associated with enhancing multiscreen services.

But the companies winning in the TV arena are those who also recognise that consumers don’t always know exactly what they want beyond the short-term. Take tablets, for example – few could have foreseen the impact the iPad would have on TV viewing habits and the way we engage with content. Likewise, operators don’t have the luxury of being able to foresee which of their new services will resonate with subscribers. Paramount to success, therefore, is having Read More »

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How are Cloud Services Challenging the Network?

The seemingly endless demand for Cloud Services is driving the need for more data center capacity. This trend is also driving the need for greater bandwidth and intelligent networks for users to access these Cloud services. It is not just Enterprises driving demand for data center capacity from companies like Salesforce.com or Amazon Web Services by using public Cloud services.  Social media companies like Facebook,  Google and Yahoo are expanding their own data centers to meet escalating user growth. So how are companies going to change their data center infrastructure to meet this growing demand?

From an Enterprise perspective, the Cloud business model is too compelling to ignore. The Cloud offers an elastic model that allows infrastructure capacity to be increased and decreased on demand. The Cloud’s usage-based model helps enterprises increase business agility and reduce costs by reducing or eliminating the need for their own data center infrastructure. Despite all the benefits, some enterprises have been cautious about moving to the Cloud because of concerns about availability, security, and application performance.

So how can Cloud Service Providers convince Enterprises that their Cloud services address these concerns? By ensuring that the Cloud provider infrastructure -- that includes servers, networking equipment, applications, and services -- are highly available, secure, tightly interconnected and offer excellent application performance. This will enable the Cloud providers to further differentiate their services from other providers and monetize the cloud based revenue opportunity. It is important to note that some Enterprises are also offering their own Cloud services to create new revenue streams. Apple’s iCloud is a perfect example for an Enterprise delivering cloud services from their own data centers or private cloud.

So how will Enterprises and Service Providers deliver scalable, secure and optimized applications from the Cloud? The evolution of networking infrastructure to meet these demands is commonly referred to as IP next-generation networks (IP-NGN). The IP NGN provides the network infrastructure that connects users and enterprises to the Cloud with high-availability, leveraging cloud resources across geographically distributed data centers using Cisco’s  data center interconnect (DCI)  technologies.

Cisco first addressed this trend with the Cisco 7200 Series of routers, however with the growing demand for bandwidth it soon became necessary to develop a new platform that could handle multiple services, with higher availability, higher throughput, enhanced security and an optimized application experience. The new platform was the Cisco Aggregation Services Router 1000 Series . Both Enterprises and Service Providers have embraced the ASR 1000 across the globe and demand has driven the need for different sizes of ASR 1000 platform with different throughputs and port density without compromising on the ASR 1000 core values.

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Yvette Kanouff Joins Cisco to lead Service Provider Video Software and Solutions Organization

I am extremely pleased to announce Yvette Kanouff is joining Cisco to become leader of our service provider Video Software and Solutions (SPVSS) organization, the home of Cisco’s Videoscape software and solutions for pay-TV service providers and media and entertainment companies.

Yvette is joining Cisco from Cablevision Systems where she was most recently executive vice president of corporate engineering and technology, responsible for the implementation of strategic technology and critical engineering priorities; identifying emerging technology opportunities and driving the development and integration of new products.

Yvette is a terrific leader and I’m thrilled she’s joining our team. As many of you in the industry will know, she was recently recognized with an auspicious 2014 Vanguard Award for Leadership in Science and Technology by the National Cable Telecommunications Association

Prior to joining Cablevision, Yvette served as President of SeaChange where she led their transition from a hardware company to a software company, helping to move the industry towards web centric, open standards-based solutions and architectures. While with SeaChange, she won an Emmy for the company’s work on video-on-demand. Previously, Yvette also served as Time Warner Cable’s Director of Interactive Technologies. She holds several patents on VOD-related digital technologies.

I’m sure you, our customers and business partners, will be looking forward to meeting Yvette once she joins us June 16th. In the interim, she asked me to pass on this message from her:

“I’m thrilled to be joining Cisco at such an exciting time for our industry. Cisco is playing the most crucial role it ever has in helping service providers deliver new experiences, new consumption models, and to compete with myriad new entertainment and service options. During my time at Cablevision we made tremendous progress on key technological advancements that enabled us to provide significant value to our customers and move the industry forward. I believe Cisco also has the people, the technology and culture to help our customers win. I’m looking forward to joining the team!”

As the leader of SPVSS, Yvette will have responsibility for a business that spans end-to-end Videoscape software and solutions, including content protection, cloud video services and delivery, and end-user multiscreen experiences.

Welcome to Cisco, Yvette!

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Cisco Introduces Elastic Access

May 12, 2014 at 7:50 am PST

With operational costs rising at a rate of 13% a year, carriers need to simplify their networks while leveraging virtualization and automation technologies to reduce the costs involved in bringing on new customers. What’s more, as bandwidth demands increase for video, mobile, and cloud services, network access can’t be a bottleneck for the customer experience.

At Cisco, we’ve now announced new Carrier Ethernet innovations that will extend Cisco’s Evolved Programmable Network capabilities to the access with specific focus on automating the provisioning process and reducing operational costs for our carrier customers.

First of all, with virtualization technology we’re bringing elasticity to access networks.  By leveraging Read More »

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ANGA 2014: Igniting Growth for Service Providers

mckeownBy Mike McKeown -- Director of Business Development for Service Provider Video at Cisco, EMEAR

It may be a month of bank holidays in Europe, but there’s no standing still for the video industry in May. We’re proud to say that it started with an announcement from Synergy Research (at the end of April) that we are the leading provider of video technology solutions to the industry.

How, you might ask, do you follow that?

With two of the industry’s most prominent events -- firstly NCTA’s the Cable Show in LA and now ANGACOM in Cologne.

As with every year, NCTA provided a platform for the US cable industry to demonstrate and discuss the latest trends affecting some of the world’s largest cable operators.

On May 20th through 22nd, we’ll undoubtedly be having similar discussions at ANGACOM, but with a specific focus on Read More »

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