Last month, a colleague stopped me and said, “Kit, it’s only November. Isn’t it too early to be discussing Mobile World Congress?” My answer, as you might have guessed, was an emphatic “no!”
This will be my 11th Mobile World Congress (MWC) and, for those of us actively engaged in the mobile space, it is the event of the year. It brings over 60,000 members of the mobility community—vendors, service providers, analysts and the media—all under the same roof for four full days to innovate, collaborate and shape the future of the industry.
The telecommunications industry has seen a huge amount of change over the past decade, and carrier US Signal is a perfect example. Originally a wholesale and business carrier offering basic transport services from T1 to OC48, US Signal has recognized the need to move up the value chain if they are going to continue to provide maximum value to their customers. This transformation has been important as it seeks new markets and offers services, which are unique and provide greater profit potential than generic transport.
The SCTE Cable-Tec Expo held in Atlanta (Nov 15-17, 2011), provided further industry confirmation that multi-screen delivery has become table stakes for operators. Yet, an undercurrent of all the promise that multi-screen video can bring is the cost of delivering applications and services to additional screens. There are network costs for additional bandwidth provisioning, data center costs for transcoding content into various bit rates and formats, and customer support costs related to the launch of new services, among others. How can operators confidently launch multi-screen services under these circumstances? Cisco’s Videoscape addresses this operator concern with an architecture designed to mitigate the cost of multi-screen video delivery and to achieve tangible results.
Let’s take the use case of linear TV streaming to companion devices in the home. There is growing concern that consumers will treat their companion devices as they do their regular TVs, and continuously stream linear content to their connected devices, raising the cost to provision sufficient bandwidth to support subscribers. There are multiple ways to tackle this consumer behavior challenge. Better content discovery and recommendation can ensure that consumers only stream content they actively want to watch, and data caps can provide the disincentive to over-consumption.
Cisco’s Videoscape architecture addresses this challenge by extending cloud transcoding and network intelligence into the home. Videoscape multi-screen home gateways can alleviate some of the bandwidth concerns for streaming to Internet-connected Read More »
Please join us on Tuesday, December 6, at 8 a.m. Pacific Time (11 a.m. Eastern Time) for this live interactive event.
During the live event, Cisco subject matter expert Salman Asadullah will focus on service provider IPv6 deployment techniques in core networks, which will help network designers and administrators understand IPv6 operation and implementation options for native IPv4 and Multiprotocol Label Switching (MPLS) core environments. This session will also shed light on IPv6 multihoming and addressing and Cisco Carrier-Grade IPv6 (CGv6) solution considerations in core networks.
Salman Asadullah is a Cisco distinguished engineer and also serves as IPv6 forum fellow, Broadband Forum ambassador, and co-chair of the IPv6 Education Certification Program. He has been working with large-scale IP and multiservice networks and technologies for more than 15 years. A frequent speaker at key industry events and conferences who represents Cisco in industry panel discussions and technical platforms, Asadullah influences technology directions and decisions with Cisco business units and customers and the Internet community at large. He is a coauthor and contributor to IETF RFCs/IDs and has written three Internetworking books, Cisco CCIE Fundamentals: Network Design & Case Study, PDIO of the IPT Networks, and Deploying IPv6 in Broadband Access Networks. Asadullah holds a bachelor of science degree in electrical engineering from the University of Arizona and a master of science degree in electrical engineering from the University of Kansas. He also holds CCIE certification number 2240.
With the emergence of cloud computing, our customers have looked for real-world data that could help them understand the nature and scope of the cloud phenomenon. But that kind of data has not been readily available.
Not satisfied with this lack of information, a research team at Cisco reviewed 30Tb of data each month, more than 45 million speed tests, analyst forecasts, and inputs from our customers. The result?
Today, Cisco released its first Cisco Global Cloud Index report — a forecast of IP data center and cloud-based traffic growth and trends worldwide, 2010-2015.
Similar to the Cisco Visual Networking Index in purpose and approach, the Global Cloud Index enables organizations to make strategic networking and management decisions and governments to make informed public policy decisions.