Cisco Blogs

Cisco Blog > SP360: Service Provider

Cisco Committed to CPE as Part of Overall Video Strategy

chowjBy Joe Chow, Vice President and General Manager, Connected Devices Business Unit

Following Cisco’s 2Q FY ’13 earnings call last week, we received questions about our commitment to certain elements of our set-top box business. Comments were made that Cisco is walking away from low-margin deals. I would like to clear up any confusion surrounding those comments here.

Cisco remains committed to providing world-class managed customer premise equipment (CPE), which includes digital set-tops, intelligent media gateways and other devices. CPE is an integral part of Cisco’s end-to-end Videoscape TV services delivery platform. For emerging markets, CPE enables Cisco to offer a complete end-to-end solution for new customers as they launch and grow their digital platforms. For customers with more advanced video platforms and in more advanced video markets, CPE provides a key strategic advantage and opportunity for Cisco. Read More »

Tags: , , , , ,

Catching the Wave: SPs and Mobile Growth

Mobile data traffic worldwide will increase 13 times by 2017.  That’s from the latest Cisco VNI Mobile Data Forecast Update, 2012-2017 released in early February. (For a quick recap, check out Thomas Barnett’s blog post and infographic.)

For those of you who surf or enjoyed the movie Chasing Mavericks, imagine mobile traffic as a rapidly rising wave, exabytes of zeros and ones surging forward and gaining momentum, towering over the ocean’s surface.

But, what does all this mobile traffic growth, this Mavericks wave if you will, mean to SPs?

I see at least four significant implications: Read More »

Tags: , , , ,

Four Ways TV Advertising Will Change During this Decade

lizdebskBy Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG)

The past few years have brought sweeping transformation to television—a trend that will only accelerate in the coming decade. Following up on a 2011 study on the future of television, Cisco’s Internet Business Solutions Group (IBSG) recently examined the ways disruptive technology and user behavior trends are impacting TV advertising. We identified four major trends that will transform advertising and the viewer experience.

1. Channels Will Go Away

While we do not believe that all future distribution will be through on-demand unicast technologies, consumers will not think about “channels” as the means of accessing programming. Adoption of video on demand, Intelligent Programming Guides and personal video recorders (PVRs) is shifting viewing from linear broadcasts on a TV screen to a multiscreen, multi-device, multi-modal, on-my-schedule, user-controlled experience. Brands and networks will no longer be able to ensure that ads placed in specific episodes will have sufficient audience reach. This behavioral shift will force advertisers to focus on new forms of addressable advertising: Read More »

Tags: , , , , , , , , , , , , , , , , , ,

Is Software Defined Networking (SDN) a journey to somewhere?

Not One-size-fits-all

In the world of fashion, one-size-fits all has very limited appeal. People come in all shapes and sizes, with tastes, preferences, and needs that are equally diverse. So too are the diverse approaches and use cases that are driving interest in Software Defined Networking (SDN), automation, simplification, orchestration, and other solutions. Service providers are exploring technologies for more efficient, flexible, and cost-efficient network operations that will in turn make their businesses more agile and competitive.

Last year at Cisco Live in San Diego, Cisco introduced a broad vision and strategy  ̶  The Cisco Open Network Environment  ̶  an evolutionary approach that not only includes SDN but also encompasses an array of solutions, products, and technologies that are applicable to most, if not all, use cases that are much broader than what SDN alone could address. Since then, as part of our “Build, Buy, and Partner” strategy, we have announced newly developed technologies and products accompanied by strategic company acquisitions that add tools to enhance visibility, orchestration, programmability, and other capabilities to Cisco offerings.

At the end of January at Cisco Live in London 2013, we discussed a variety of solutions that we are working on with service providers to start their journey toward making their networks more programmable. From custom routing and traffic processing, to security applications and automation of fulfillment and assurance, here are just a few of the use cases explored and implemented by early adopters of our technologies that were discussed: Read More »

Tags: , , ,

The Future of TV: Coming Soon to a Wall Near You

The future of television may well include holographic, multisensory experiences worthy of science fiction. But many other visionary predictions are closer to the horizon, if not already upon us. These are creating exciting opportunities, while forcing all players in the television value chain to adapt quickly.

Recently, I met via Cisco® TelePresence® with more than 50 journalists from 11 countries—all in Central and Eastern Europe—to discuss the future of television and its impact on these mostly emerging markets. I participated with two of my colleagues: Kate Griffin, from the Cisco Internet Business Solutions Group (IBSG) service provider practice; and Guillaume de Saint Marc, from Cisco’s service provider video technology group (SPVTG). The roundtable took place over two days and used a Cisco IBSG study, “The Future of Television: Sweeping Change at Breakneck Speed,” as a springboard for discussions that were lively and free-spirited. Read More »

Tags: , , , , , , , , , , , , , , , , ,