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Reclaiming Mobile Cloud Services from OTTs: Seven Actions Service Providers Can Take to Capture a $60 Billion Opportunity

hagusleoBy Henky Agusleo, Vertical Manager, and Neeraj Arora, Director, IBSG Service Provider – neerarorSingapore

A rapidly expanding, tech-savvy middle class is driving an explosion of connected mobile devices, with close to a billion smartphones and tablets in the world today. These users are looking for new cloud-based “Connected Life” experiences from their mobile devices, creating tremendous opportunities for service providers (SPs). The key is in mobile cloud. The Cisco® Internet Business Solutions Group (IBSG) projects a direct worldwide mobile-cloud service opportunity of more than $60 billion by 2016, with an additional cloud pull-through market of $335 billion.

But so far, service providers have not taken the lead in offering cloud-based Connected Life services. That claim belongs to over-the-top (OTT) application developers, content providers, and device manufacturers, such as Google and Apple, who have moved quickly to take the high ground in this market.

OTTs Have First-Mover Advantage

This first-mover advantage has Read More »

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A Quantum Leap Forward for Policy

Cisco validates new performance benchmarks: linear scale-out to 250K transactions-per-second with 75M concurrent sessions

Earlier this week Cisco introduced a number of new mobile internet innovations to help service providers deliver new and more personalized connected experiences. The mobile Internet is predicted to grow 13-fold between 2012 and 2017 with the addition of billions of connections between people, devices and objects. It is essential that service providers monetize these connections more effectively. To that end, Cisco unveiled a closed-loop strategy to show operators how to leverage their network as a business model enabler.

The first step in the strategy is to help operators unlock the data in their network – their entire portfolio of network infrastructure holds valuable information, or “data in motion.” The second step is to take that data in motion, analyze it and correlate it to extract meaning and insight. Once you have all this insight, you’ve got to do something with it. The third step in the loop is to link that intelligence to policy and business rules which can program the network to do what operators want it to do: deliver value through personalized connected experiences.

eantc-logo-1561x250An exciting part of this strategy is Cisco® Quantum™, the result of more than $1.5 billion in recent acquisitions and in-house innovation. Cisco Quantum delivers unparalleled mobile network intelligence and programmability to service providers through a suite of software solutions. One of these solutions, the Cisco® Quantum™ Policy Suite, is of particular note because it recently set new industry benchmarks for scale and performance as validated by independent test agency lab EANTC (European Advanced Networking Test Center). Read More »

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SoftBank Breaks the Backhaul Bottleneck

As shown in the most recent Cisco Visual Networking Index, Japan is one of the fastest growing countries when it comes to mobile data traffic.

Like many service providers, SoftBank, one of Japan’s leading mobile operators, has wrestled with how to manage this vast amount of traffic in an efficient and effective manner.

To address the challenge, SoftBank recently Read More »

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And the (Two!) Technology & Engineering Emmys Go To….

seebecjBy Jeff Seebeck, VP/GM, Video Control Plane Business Unit,Cisco

…Cisco! As you can imagine, this super-charged our annual trek to Las Vegas for the International CES show, which serves as host for the fanciest-ever black tie event for tech people. (It even had a tech host – David Pogue, himself an  Emmy award winning tech columnist for the New York Times.  Cool.)

This year marked the 64th time the National Academy of Television Arts & Sciences’ put on its annual Technology & Engineering Emmy Awards, and on the evening of January 10th, I was glad to be amongst my friends and colleagues to accept two, count’em two, Emmys. Read More »

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Mobility = Motion = $$$$

Human beings are nomadic, social creatures by nature. Throughout the course of human history, we have innovated new communication technologies to help us stay in touch with our social networks while we roamed the globe. In today’s digital connected world, we have become “addicted” to mobility because of all the ways it enriches our life experiences. As proof of this fact, just watch how quickly passengers turn on their smartphones upon landing when you take your next flight.

Cisco is at the very center of the mobility technology revolution that is connecting the previously unconnected to benefit how we work, play, live, and learn. Our technologies and solutions have helped service providers build out their network infrastructure to give reliable mobile access to people and things in the places that matter most. Not far off on the horizon, mobile connections will be seamless and ubiquitous and the network infrastructure will be heterogeneous and transparent to the user.

Today, Cisco is Read More »

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