By now, you’re packed and ready to get to Chicago for The Cable Show. Last we saw you, as trade shows go, was six months ago, at the Consumer Electronics Show (CES). That’s when we announced our “Videoscape” strategy.
Quick refresher: Videoscape is our way to describe what happens when service providers integrate cloud, network and client, to deliver a more immersive customer experience.
Since January and CES, we’ve deepened our Videoscape efforts - with a focus on reducing implementation complexity, while enabling service providers to roll out TV Everywhere style services. We want to make sure it’s on your list of things to check out!
So, without further ado, here’s what’s going on with Cisco at the Cable Show (at least what’s public):
In the booth (#749):
Videoscape Experience: A showcase that unifies linear, on-demand and online content with a full lifecycle content management system that we call Videoscape Media Suite and powered by our CDN network. Look for the 10-foot user interface (it’s kind of hard to miss) showing IP STB and soft clients running on IOS, Android and PC/Mac environments.
Videoscape Cloud: When you can’t put something in the end device, for whatever reasons, put it in a network that can optimize the experience for that end device. Our cloud contains elements of unified computing (UCS), transcoding into right-sized streams for different screens (CTM), and it’s a delivery platform for multi-screen video consumption (CDS). Why do it? To leverage the power of the network enabled cloud to reach your service to multiple end-points (managed and unmanaged) - all from a common back-end while retaining device independence.
Video over DOCSIS 3.0: Come see the CMTS that gives 10x the bandwidth at 1/10th the cost of D2 services. Our CMTS platform can now demonstrate QoS levels for adaptive bit rate (ABR) streaming; also check out our soft client for video playback in non-traditional end devices.
Cisco Prime Network Management: “Prime” is the umbrella name for our management and automation solutions for analyzing, designing, fulfilling and assuring network performance. It’s a modular suite of applications, designed to lower the total cost of ownership and to provide A-to-Z management for next-generation packet and transport networks.
Healthcare via TelePresence: For so many people, it’s not convenient or near to go visit the doctor. Cisco TelePresence offers person-to-person (and person-to-doctor) communication, unbounded by distance or physical location. As service providers continue to enter new commercial business segments, health care is a leading candidate. It’s ideal for telemedicine applications, it lowers the cost of care, and it provides a new and efficient way for physicians and hospitals to do business.
Service Provider Wi-Fi Solutions: Interested in adding carrier-grade Wi-Fi to your services mix? Check out our Next Generation HotSpot technology, which aims to simplify customer authentication and monetize WiFi networks. Also new: Come see our High Density WiFi, designed to provide wireless broadband coverage in sports and entertainment stadium environments.
Renowned for their forte in traditional and cultural delicacies that date back more than 6,000 years, the French have developed quite a classy reputation. Fine dining, wine and cheese are, of course, the most obvious of their specialties, and now they have a new specialty to add to that list -- IPv6.
France is among the leaders in the worldwide deployment of the Next-Generation IPv6 Internet Their research and efforts date back 15 years and have played an important role in our understanding of IPv6. A recent study by Google has revealed that France is responsible for more than half of current IPv6 traffic worldwide. Three service providers are leading the IPv6 deployments -- France Telecom Group’s Orange, Free and now with this joint announcement, SFR.
SFR announced today that it has selected Cisco’s Carrier-Grade Internet Protocol Version 6 (CGv6) Solution as a first step in transitioning its network infrastructure to IPv6. SFR, the second-largest telecommunications operator in France, has deployed the Cisco ASR 1000 Series router, enabling IPv6 access to the Internet for its business subscribers and 4.6 million residential customers.
Contributed By Ken Morse, Chief Technology Officer, Cisco Service Provider Video Technology Group
It’s probably not all that surprising, given the state of the video marketplace these days, that what’s top of mind for me is the migration of video to IP (Internet Protocol) everything.
At this point, I think we’re all fairly clear on what the end game looks like – pick any definition you favor about “TV Everywhere” and “the four Anys” (anytime, anywhere, any thing, any device). I think we can all agree that that’s where we’re headed.
The challenge now is that so many different paths exist to get there. As usual!, right? Differences between service providers exist for understandable reasons: Starting position (which options were selected for bandwidth creation/preservation?), plant configuration (switched or not?), and economics (what’s the budget?)
As a vendor, one of the bigger challenges in building products for the IP video migration is identifying which elements to put in the toolbox, to support all of the different ways service providers are considering. There’s the QAM termination approach, there’s the “run high-speed data to the hilt” approach, and several other options in the middle.
My view is, serve them all by gradually “virtualizing” the elements in the toolbox. Encapsulate the functionalities of a particular component - whatever it is - and then instantiate those same functionalities on another device.
The industry’s flagship Edge router, the Cisco ASR 9000 Series, just got bigger and better. Today, we’re announcing an expansion of the series with the Cisco ASR 9922 and the Cisco ASR 9000v. But this is far more than just adding some cool new boxes to the family (though they are quite cool…) Rather, this is about how they all work together as one, creating a Cisco ASR 9000 System…which has massive capacity of up to 96 Terabits per second -- that’s more for the edge of the network than the original CRS-1 delivered to the core when it was introduced. To put this capacity in perspective, with 96 Tbps, a single Cisco ASR 9000 System:
Could stream recordings of all Super Bowls, World Cup, and Cricket World Cup matches ever played in less than one second - in high definition;
Every man, woman and child in Beijing, London and Moscow (~43 million people) could watch a HD video movie -- simultaneously;
180,000 DVD’s could be downloaded every minute, and
the entire library of congress could be downloaded in 4 seconds
It’s able to achieve such an incredible level of capacity - more than 36x that of the competitive offerings -- because of the new nV technology which helps the various ASR 9000 units act as a system. This Cisco innovation connects all of these different units - two primary the Cisco ASR 9922/9010/9006 units + over 1900 Cisco ASR9000v units - together, and operates them as a single “super” unit, breaking the boundaries of the Edge, Aggregation and Access parts of the network. Like, say a bank with ATMs, all the intelligence resides centrally in the primary units but is able to service the needs of many different, disparate remote locations with the same high quality of experience. This unique systems approach makes it easier for the operator to manage because it acts not as 1900 different unit but rather as a single, integrated one. New software update? No problem - nV technology distributes it easily from the central location, preventing operators from having to individually update 1900 different ones.
Service providers and network operators certainly have their share of challenges: (1) Keep up with dramatic increases in data traffic, number and types of devices, speed and bandwidth; (2) Satisfy user demand for enriched experiences, particularly mobile and video; and (3) Simplify operations while deploying and scaling new services. And, oh, don’t forget, do all this while cutting costs.