As a service provider, whether you are a traditional “mobile network operator” or are a newly emerging operator, you are constantly re-inventing your offering to keep up with the changing demands of the mobile public.
Nowadays, the mobile public is looking for a network that fits them instead of adapting to fit the network. To use an old fast food marketing term, mobile subscribers want to have their network “their way.” Having it their way goes beyond providing information about data limits and providing the occasional targeted advertising. Instead, they seek networks which provide exactly what they need, including Read More »
Tags: Cisco Policy Suite, mobile network operator, mobile subscribers, MVNO, Service Provider, wifi solution
Read some of the press covering digital media today, and you’d think that TV advertising is going the way of the dinosaurs. After all, web and mobile advertising lets you slice and dice your ads to target narrow audiences in a way that hasn’t been possible with TV, where historically, targeting meant finding programs that appeal to a broad demographic.
Here’s a thought: what if you could combine the fine-grained addressability of digital advertising with the reach and impact of linear TV? It’s not just hypothetical anymore. Europe’s largest pay-TV provider, Sky, is working with Cisco to make it happen with Sky AdSmart. At CES 2015 this week Read More »
Tags: advertising, broadcast video, Cisco Videoscape, cloud, linear TV, multiscreen, operator, Service Provider, Sky, tv
In the go-go-go marketplace that is pay television, one of the most important raw ingredients for success is the ability to rapidly respond to competitive interlopers of all stripes — online and over-the-top, in addition to the “known” / traditional video purveyors. This is particularly true for satellite video providers. Their ability to quickly upgrade the installed base of consumer premise equipment (CPE), and all the associated services, is somewhat trickier than their competitors, for many reason reasons.
Most of the installed base of boxes lacks a two-way or “return” channel, and where there is one, it doesn’t necessarily operate in a “managed” environment. Meaning the satellite provider doesn’t control it, and there is no guarantee of connectivity.
So how can satellite-based service providers efficiently build Read More »
Tags: CES, CES2015, Cisco, cloud video, connected devices, CPE, pay television, satellite provider, satellite solutions, Service Provider
My last post reviewed some of the building blocks of SDN (Software Defined Networking) and positioned the protocols and APIs (Application Programming Interface) into categories so that the multitude of technologies associated with SDN can be positioned in a coherent framework. This month I’d like to start looking at some use cases where some of these things are used to deliver benefit in a service provider network.
I will review a consumer oriented offering and next month, one targeted at enterprise services.
As always, it is important to define the business outcome we are trying to affect when making a change to the network infrastructure. This case will consider an operator Read More »
Tags: BNG, CPE, deplpymetns, devices, entererpise services, epn, FMO, ipv4, IPv6, NFV, orchestration, PMO, SDN, Service Provider, virtual layer
What if cooking worked like video processing? By that I mean, what if every dish you made required separate, dedicated tools and processes just for that dish? So if you’re making a main course for a dinner party, you break out your Main Course knives and kitchen utensils, your Main Course pots and pans, and cook on your dedicated Main Course stove. Adding a vegetable? Grab your Vegetable cutlery, your dedicated Vegetable spices and olive oil, and head over to your dedicated Vegetable stove. Don’t forget dessert. You’ll need a separate set of Dessert mixing bowls, Dessert pots and utensils, and a dedicated Dessert cooktop. (Hope you have a lot of cupboard space.) Thankfully, cooking doesn’t work like this. You can use the same kitchen and cookware to produce every dish you’ll need. Unfortunately, the same can’t be said for traditional video processing. Even though you’re often using the same ingredients (video content), each different video application “workflow”—rendering video to stream to a particular portable device, encoding live TV for video-on-demand consumption, adding a new 4k channel to your lineup— Read More »
Tags: 4k, Cisco V2P, cloud, ETSI standards, HEVC processing, multiscreen, OpenStack, orchestrates, Service Provider, V2P, video application, Video On Demand, virtualized video processing, VOD, workflow