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New Age of Broadcast

It will not come as a surprise to anyone in the world of media and entertainment that we’re in a new age of broadcast. Take for a moment the success of premium video-on-demand portals over the last several years, like Hulu and Netflix, which indicate there is a viable market opportunity for long- tail content. Do you find that you are sitting on a library of content, but how do you tap into this revenue opportunity?

OK, you decide you want to be able to offer your library to your customers. Guess what they want to watch television when they want, and where they want—old and new content. But the road to what has been called TV Everywhere is littered with varying formats, new specifications and conflicting brands. Can you turn those vaults of older content into revenue? We believe that absolutely you can and are investing to research and development to make it possible.

When working on household projects we often hear how important it is to have the right tool for the job. Preparing media for TV Everywhere is really no different. For example, technology such as the Cisco Transcode Manager (CTM) gives you the right tools to turn your content library into on demand content for TV Everywhere. Whether you have hours of movies, television shows or broadcast content, you need a solution that can perform reliably, address your most strict requirements, and scale with your business. Cisco’s suite of Videoscape products and solutions also provides the ability to do just that (along with quite a few other capabilities).

Follow us on Twitter @CiscoSPVideo for the latest announcements and updates on Cisco and video.

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Girls in ICT: Count Down to April 26, 2012!

Well we are at countdown to April 26 2012 to celebrate Girls in ICT, a topic that I am extremely passionate about.

For the related United Nations Portal see: http://girlsinict.org/

Cisco has been planning events globally to host girls at the various sites in addition to providing profiles of Cisco women at some of these locations that present their engineering roles including software development, software testing, user experience design and so on.

I am really excited to be in New York on April 26, 2012 and to participate in a fantastic program and stimulating discussion with various members from the government, private industry and of course girls themselves:

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After Two Years in the Cloud, New Paradigms Prevail

Co-written by Bryan Mobley, Director, IBSG Service Provider

The business world’s rise to the cloud has been dramatic and increasingly rapid. From an initial attitude of vague interest mixed with trepidation, organizations have begun to embrace the transition in a big way. Some are already realizing the expansive benefits in costs, efficiency, and innovation that come with this game-changing technology.

To keep with the pulse of cloud migration, Cisco initiated a series of roundtable discussions two years ago. The philosophy of each meeting was to bring together 10 to 20 decision makers from a variety of enterprises, midsized businesses, and government agencies. So far, we’ve held 15 of these discussions across North America. In addition to providing a unique opportunity to share our thought leadership, these sessions provide an ideal forum for hearing our customers’ thoughts on cloud: the benefits, the inhibitors, and even a few war stories. In the end, however, it is the advantages of cloud that spark the most contagious conversations.

Here are some of the key trends that have emerged from two years of discussions:

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Is it Just Software Defined Networks (SDN)?

This is the question I continue to ask myself as I look back at my career at various companies in multiple industries. As I look back, I  remind myself of the industry changing trends that we’ve gone through in past few decades: the rise (and fall) of the mainframe, the PC, numerous different networking protocols and technologies, and various standards that come and go. On top of all this I recall, dozens of system architectures and hundreds of programming languages. And these days … Open Source Software, Si-photonics, mega/giga/tera-bit interfaces, smart phones and tablets, big data and real time analytics, cloud computing, everything fully virtualized.

Let’s pause here to think about the game changers. The architectures, processes and ideas that once pushed industries forward seemed to eventually disappear into the next big thing. Distributed Object Technology (RFC), Loosely Coupled Technology and Architectures (SOA). Agile, or is it Dev/Ops? As you can see, there are major differences here. Each technology trend brings tremendous value and is of critical importance but, like so many of these examples there is that fundamental difference, that many of these trends evolve and merge into much bigger vision. It’s also present in how we view SDN and how we are including it in what we’re building at Cisco.

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100G and Beyond Begins With Cisco Coherent Optical Technology

The Visual Networking Index predicts we’re going to hit nearly a zettabyte of traffic by 2015. Applications such as video and cloud services are consuming bandwidth on the network to the point that 10 Gbps infrastructure is insufficient. Without question, 100 Gbps technology in the data center, network core and edge, and transport is a key enabler to remove bandwidth constraints. Cisco is leading the industry in 100Gbps technology across network architecture, and two major acquisitions recently in the 100 Gbps optical component space drive innovation, reduce costs, and improve performance for our customers.

The first acquisition was CoreOptics, a Digital Signal Processing solution designer which was completed in 2010. CoreOptics provides silicon technology to deliver 100 Gbps coherent optical signals on existing (10 Gbps) fiber infrastructure. This means customers can upgrade to 100 Gbps and beyond without incurring tremendous costs. They can do this regardless if their existing fiber network is Cisco, Alcatel, or Nortel/Ciena. It’s the best 100Gbps DWDM solution in the industry with ultra long haul distances (up to 3000 km, as validated by EANTC) and highest density (3x the competition). Even better, we’ve already shown that it’s capable of taking transmission to 400 Gbps and 1 Tbps super-channels in the future.

The second acquisition, Lightwire, is a silicon photonics company with technology to enable cost-effective, very high-speed optical interconnects using CMOS-based silicon photonic optical transceivers. In non-technical terms, “CMOS” (Complementary Metal-Oxide-Semiconductor) is the industry standard for manufacturing chips without need for exotic materials or processes. This means lower power consumption, higher densities, and lower costs, all of which are critical to reducing the operational cost and carbon footprint of data centers as they scale to 100 Gbps and beyond. With this technology in-house, the advanced silicon optical technology can be utilized across our entire product portfolio.

Our customers are very positive. We’ve announced a number of successful trials in our long-haul DWDM solution, including US Signal, Lumos, and SURFnet. Look for more to be coming soon!

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