By Lisa Garza, Cisco Service Provider Marketing, Mobility Solutions
When we first started developing Cisco Connected Mobile Experiences several years ago, we had a vision that carrier-grade Wi-Fi could change how we interact with public environments. We knew that the rich information that Wi-Fi provides indoors could enhance our experiences while shopping, watching sports, attending conventions, going to museums, and seeing shows.
It is so exciting to see this vision coming to life all around us. One of the latest examples is the beautiful Stary Browar Mall in Poznań Poland. Stary Browar is more than a mall. It’s designed as a 50/50 combination of art and retail space, and the two come together to provide a unique shopping experience that can’t be found on the Internet.
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Tags: Cisco, Cisco Connected Mobile Experience, Cisco Mobility, connected retail, future of retailing, innovation, mobility, Service Provider, softnet, stary browar, wi-fi
When it comes to software-defined networking (SDN), much of the buzz is on reducing networking complexity and costs. Those are good but can SDN help you make money along with saving money?
Simply, yes! Here are three ways we can look at achieving that:
- Repurpose existing services onto a SDN making them more flexible at a lower cost – you can achieve higher margins and/or expand your market reach. Read More »
Tags: Cisco, flexible architecture, quality of service, Service Provider, software defined networking, white paper
Written By Christelle Gental
The IBC (International Broadcasting Conference) opens again in Amsterdam this autumn with Cisco demonstrating advanced solutions that push the envelope of new technologies offering Service Providers new and innovative services to their customers whilst reducing the costs in delivering these advanced services utilizing newer infrastructure architectures.
Cisco’s report on the growth of Internet traffic (the VNI Global IP Traffic and Service Adoption Forecast) declares that by 2018, the world will reach 2.5 trillion Internet video minutes per month. That’s 5 million years of video will cross the Internet each month. The quality of video is also increasing, with 4K video technology now becoming available. Soon this will become mainstream as video Service Providers are gearing up toward providing HEVC across all delivery platforms -- cable, satellite and broadband.
It isn’t just the high resolution services that are changing; the demand from customers to view their content on more and more devices, with differing formats and a more ‘personalized’ experience, is still prevalent. New trends are also starting to emerge. The Internet of Everything (IoE) is an exciting new market for Service Providers to explore and leverage to provide innovative new services outside the traditional delivery of video. Cisco have been at the forefront of the IoE revolution, with John Chambers predicting that IoE will have a significantly greater effect on people’s lives than even the internet has done!
As services provided to customers change, so do infrastructures. An example is the move from large private data centres to Read More »
Tags: 4k, broadcaster, cloud, hevc, ibc 2014, Service Provider, video, videoscape, virtualization
We interrupt the 2014 IBC convention with this 10-point bonus question: What do the Olympics, World Cup, and the Commonwealth Games have in common?
Hints: It’s a two-part answer. Both big topics at IBC, and everywhere else; one of them is a word simultaneously associated with both weather and software; it rhymes with “plowed.” The other gives new meaning to “better than your eyes can see.”
One is the cloud, of course, and the other is 4K/UltraHD video. Both showed up strongly at this year’s big sports tickets around the world.
Starting with the Winter Olympic Games in Sochi, where we dispatched to NBC most of our Videoscape suite of next-generation IP video components — from signal acquisition to media distribution and client software, serving both set-top boxes and HTML-5-based devices. Essentially, we sent over everything from contribution video products to the end screens, with a lot in between.
One thing was different this year — Read More »
Tags: 4k, commonwealth, ibc 2014, NBC, Olympic, Service Provider, tv globo, ultrahd, videoscape
After the already well-established distribution, contribution and file-based IP workflows, the next step towards an IP based infrastructure is live production. Broadcast facilities are now at the beginning of this long-term transition journey for the live production market.
Many of those involved in the industry developing traditional broadcast production networks may still have limited experience with the new technologies, protocols and standards that enable the convergence between broadcast and IP. Such a transition will take time to occur due to the current investment in the existing live production related technology and workflows.
The European Broadcasting Union (EBU) are hosting on their International Broadcasting Convention (IBC) 2014 booth (10.F20), an All IP Live Production demonstration provided by Cisco, the British Broadcasting Corporation (BBC), and Tektronix emphasising on how multi-vendor live production architectures are today feasible, practical and easy to use by existing staff.
The demonstration highlights how a low latency Cisco Nexus 3548 based network enables the BBC R&D developed Stagebox devices to deliver video, audio, tally and remote camera control over IP between a studio and a production gallery (production control room).
Leveraging the built-in Read More »
Tags: ibc 2014, ip, live production, professional media network, Service Provider, television, tv, video