Human beings are nomadic, social creatures by nature. Throughout the course of human history, we have innovated new communication technologies to help us stay in touch with our social networks while we roamed the globe. In today’s digital connected world, we have become “addicted” to mobility because of all the ways it enriches our life experiences. As proof of this fact, just watch how quickly passengers turn on their smartphones upon landing when you take your next flight.
Cisco is at the very center of the mobility technology revolution that is connecting the previously unconnected to benefit how we work, play, live, and learn. Our technologies and solutions have helped service providers build out their network infrastructure to give reliable mobile access to people and things in the places that matter most. Not far off on the horizon, mobile connections will be seamless and ubiquitous and the network infrastructure will be heterogeneous and transparent to the user.
By Joe Chow, Vice President and General Manager, Connected Devices Business Unit
Following Cisco’s 2Q FY ’13 earnings call last week, we received questions about our commitment to certain elements of our set-top box business. Comments were made that Cisco is walking away from low-margin deals. I would like to clear up any confusion surrounding those comments here.
Cisco remains committed to providing world-class managed customer premise equipment (CPE), which includes digital set-tops, intelligent media gateways and other devices. CPE is an integral part of Cisco’s end-to-end Videoscape TV services delivery platform. For emerging markets, CPE enables Cisco to offer a complete end-to-end solution for new customers as they launch and grow their digital platforms. For customers with more advanced video platforms and in more advanced video markets, CPE provides a key strategic advantage and opportunity for Cisco. Read More »
For those of you who surf or enjoyed the movie Chasing Mavericks, imagine mobile traffic as a rapidly rising wave, exabytes of zeros and ones surging forward and gaining momentum, towering over the ocean’s surface.
But, what does all this mobile traffic growth, this Mavericks wave if you will, mean to SPs?
I see at least four significant implications: Read More »
By Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG)
The past few years have brought sweeping transformation to television—a trend that will only accelerate in the coming decade. Following up on a 2011 study on the future of television, Cisco’s Internet Business Solutions Group (IBSG) recently examined the ways disruptive technology and user behavior trends are impacting TV advertising. We identified four major trends that will transform advertising and the viewer experience.
1. Channels Will Go Away
While we do not believe that all future distribution will be through on-demand unicast technologies, consumers will not think about “channels” as the means of accessing programming. Adoption of video on demand, Intelligent Programming Guides and personal video recorders (PVRs) is shifting viewing from linear broadcasts on a TV screen to a multiscreen, multi-device, multi-modal, on-my-schedule, user-controlled experience. Brands and networks will no longer be able to ensure that ads placed in specific episodes will have sufficient audience reach. This behavioral shift will force advertisers to focus on new forms of addressable advertising: Read More »
In the world of fashion, one-size-fits all has very limited appeal. People come in all shapes and sizes, with tastes, preferences, and needs that are equally diverse. So too are the diverse approaches and use cases that are driving interest in Software Defined Networking (SDN), automation, simplification, orchestration, and other solutions. Service providers are exploring technologies for more efficient, flexible, and cost-efficient network operations that will in turn make their businesses more agile and competitive.
Last year at Cisco Live in San Diego, Cisco introduced a broad vision and strategy ̶ The Cisco Open Network Environment ̶ an evolutionary approach that not only includes SDN but also encompasses an array of solutions, products, and technologies that are applicable to most, if not all, use cases that are much broader than what SDN alone could address. Since then, as part of our “Build, Buy, and Partner” strategy, we have announced newly developed technologies and products accompanied by strategic company acquisitions that add tools to enhance visibility, orchestration, programmability, and other capabilities to Cisco offerings.
At the end of January at Cisco Live in London 2013, we discussed a variety of solutions that we are working on with service providers to start their journey toward making their networks more programmable. From custom routing and traffic processing, to security applications and automation of fulfillment and assurance, here are just a few of the use cases explored and implemented by early adopters of our technologies that were discussed: Read More »