By Henky Agusleo, Vertical Manager, and Neeraj Arora, Director, IBSG Service Provider
With nearly a billion smartphones and tablets in use today, the time is ripe for service providers (SPs) to invest in cloud-based Connected Life services for mobile devices. The Cisco® Internet Business Solutions Group (IBSG) projects a direct mobile cloud service opportunity of more than $60 billion worldwide by 2016. So far, the first-mover advantage has gone to over-the-top (OTT) players such as Google, and device makers such as Apple. However, service providers (SPs) are well positioned to capture significant revenue in the growing market for cloud-based mobile services. With the right investment and implementation strategies, they can more fully realize this crucial avenue for growth and cost savings.
Cisco IBSG sees consumers demanding mobile-cloud services that fall into four key categories:
- Learn and Play: Gaming, video, information, productivity-enhancing services
- Communicate: Video calls, social networking
- Shop and Pay: Payments, healthcare, travel, location, context-based ads, mobile retail
- Monitor and Control: Home automation, surveillance
Sevenfold Revenue Return on Investment
Despite the $60 billion opportunity, mobile operators have been slow to make the investment necessary to develop these cloud-based services. One reason for this lag could be concern about profit margins, which tend to be significantly lower than for traditional mobile services. A number of factors could explain the lower profit margins, including: Read More »
Tags: Cisco, Connected Life, IBSG, mobile cloud, Mobile-Cloud Services, monetization, Monetize, Service Provider, SP
The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data and placing a crushing burden on networks. One barometer is the recently released Cisco Visual Networking Index (VNI), which predicts that global mobile data traffic will increase 13-fold from 2012 to 2017, reaching 11.2 exabytes per month. The study also predicted that two-thirds of all mobile traffic will be video by 2015, and an additional 20 percent of this traffic will be devoted to both the mobile web and mobile data.
In parallel, we are witnessing a “perfect storm” in both Wi-Fi availability and customer acceptance that is resulting in a worldwide rise in the popularity of Wi-Fi. Consumers can now readily use their numerous Wi-Fi enabled devices in their homes, offices and increasingly in many of the other places where they spend their lives. Mobile users are actively searching out Wi-Fi connectivity as a cost-effective and adequate substitute or complement to mobile access to the Internet.
Based on this Wi-Fi “perfect storm” and the explosion of mobile data traffic traversing their networks, Service Providers realize that they now need to pay attention to Wi-Fi. In our conversations with SPs around the world they now recognize that that Wi-Fi is more than just data-off load and needs to be Read More »
Tags: business models, Cisco, data off-loading, IBSG, mobile, mobile data, mobile devices, mobile networks, mobile operators, monetization, Service Provider, wi-fi
We are in the midst of exciting times. As the small cell industry gathers here in London for the annual Small Cells World Summit, I’m delighted to welcome the world-class team from Ubiquisys into Cisco. At the same time, we’re announcing the formation of a new Small Cell Wireless Backhaul Ecosystem with the top vendors in the industry.
Let me start with an introduction, since this is my first SP 360 blog. I’m the VP/GM of the new Cisco Small Cell Technology Group. Cisco has been investing in both internal engineering development and external acquisitions in small cell technology for several years now, and this moment marks a milestone in our long-term strategic plan.
We have the industry leading carrier-grade SP Wi-Fi solution, and one of the largest residential femto deployments with over 1 million devices deployed by AT&T. We’ve learned a great deal over the years about how to rapidly deploy licensed and unlicensed small cells with zero touch provisioning, keeping costs low and customer satisfaction high.
We’ve been partnering with Ubiquisys for quite some time because we see them as industry leaders and in fact one of the founders of the small cell industry. Now that we have their expertise in-house, we’re able to rapidly roll out an expanding portfolio of licensed small cells to meet the widening array of deployment needs. This also means that we are adding decentralized SON capability to our centralized SON proficiency gained through the recent Intucell acquisition.
In February we announced the ASR 901S, a small cell backhaul router that brings hardened network intelligence into some of the more challenging environments where small cells are being deployed. Today we are announcing Read More »
Tags: ASR 901S, AT&T, backhaul, femto, SCWS, Service Provider, small cell, small cells, small cells world summit, solution, SON, SP, Ubiquisys, wi-fi, wireless
As a follow up to my introductory blog on Securing the Internet of Everything, I would like to discuss further the security implications that will comprise proposed framework. As the applications of the IoT/M2M affect our daily lives, whether it is in the Industrial Control, Transportation, Smartgrid or Healthcare, it becomes imperative to ensure a secure IoT/M2M system. As the use of IP networks are employed, IoT/M2M applications have already become a target for attacks that will continue to grow in both quantity and sophistication. Both the scale and context of the IoT/M2M make it a compelling target for those who would do harm to companies, organizations, nations, and people.
The targets are abundant and cover many different industry segments. The potential impact spans from minor irritant to grave and significant damage and loss of life. The threats in this environment can be similarly categorized as those in the traditional IT environments. It’s useful to consider general platform architecture when discussing IoT security challenges. Below is the platform architecture that uses to frame IoT/M2M discussions.
While many existing security technologies and solutions can be leveraged across this architecture, perhaps especially across the Core and Data Center Cloud layers, there are unique challenges for the IoT. The nature of the endpoints and the sheer scale of aggregation in the data center require special attention.
The architecture is composed of four similar layers to those described in general network architectures. The first layer of the IoT/M2M architecture is comprised of Read More »
Tags: architecture, cloud, data center, dos, Internet of Everything, IoE, IoT, ip, M2M, mpls, network, security, Service Provider
Visualize this: nearly half the Earth’s population – 3.6 billion people – connected to the Internet for communication, commerce, education, information, and entertainment. Think that’s too futuristic? Think again. By 2017, less than five years from today, that will be our reality.
This prediction is one of several key findings from the newly released Cisco Visual Networking Index, 2012-2017, a highly regarded annual forecast of global Internet Protocol (IP) traffic now in its seventh year.
Let’s explore further the Internet of 2017, as projected by the updated VNI Forecast.
By 2017, IP traffic volumes and regional growth will continue to impress: Read More »
Tags: broadband, devices, forecast, internet, internet protocol, ip traffic, IPv6, network, networking, PC, Service Provider, smartphone, Tablets, traffic growth, visual networking index, vni