Mobile video is exploding at a rate unimagined only a few short years ago. Whereas the quick YouTube clip had been a satisfying enough diversion, consumers armed with next-generation devices now demand the latest bandwidth-busting, 2-gigabyte Hollywood opus. The end user wants it on his iPad, and he wants it now.
For the industry at large, this creates no shortage of challenges. According to the Cisco Visual Networking Index, by 2016, 71 percent of global mobile data traffic will be video, placing a heavy burden on the network. But along this next frontier of mobile video there are also unprecedented and exciting opportunities.
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Tags: analytics, business, Cisco, cloud, collaboration, data, digital entertainment, equipment manufacturers, IBSG, media companies, mobile, mobile cloud, models, monetization, network, rich media, Service Provider, service providers, video, visual networking index, web, wi-fi
For many students, this time of the year marks “Spring Break”. (Ah, just the thought of this brings back fun memories…) However, once you get past the stereotypical party imagery, it really is a time of assessment. Mid-term exams complete and we ask ourselves what we need to do to achieve that final grade. Service providers find themselves in similar circumstance with the IPv6 subject as World IPv6 “graduation” day quickly approaches in June.
At the March 20th Light Reading Cable event in Denver, two pioneers in the IPv6 field – our own Fred Baker, a Cisco Fellow and IETF Chair, and John Brzozowski, Chief IPv6 Architect at Comcast — talk candidly about the benefits of IPv6, beyond address widening; how operators are doing, in terms of the upcoming launch; and what happens post-transition. Fred also handles one he hears a lot “When is IPv6 going to be done? Because I’ll deploy it then…”
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Tags: cgv6, Cisco, comcast, Fred Baker, IPv6, John Brzozowski, Service Provider, World IPv6 Day
Cisco has taken a leadership role in driving the industry on the creation of standards associated with IPv6. At recent count we had over 458 RFCs related to IPv6 – over a third of the total!
One example of this is how our technical leaders have taken on the challenge in dual stack (IPv4 and IPv6) networks to reduce user-noticeable delays in when the IPv6 path is broken or slow. We’ve documented a method called “Happy Eyeballs” as described in Internet-Draft “Happy Eyeballs: Trending Towards Success (IPv6 and SCTP”).
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Tags: cgv6, Cisco, Dan Wing, Happy Eyeballs, IPv6, Service Provider
The most recent “Megatest” was initiated by Light Reading to assess our CloudVerse architecture. In the second part of the test, Cloud Intelligent Networks, Light Reading sought to validate the performance of Cisco’s IP NGN infrastructure in a world of cloud computing, and so far it’s the industry’s only end-to-end test of public cloud infrastructure.
Key questions which Light Reading sought to answer included:
- Can Cisco deliver on the scale of network needed to connect customers to the cloud?
- How can traffic between clouds (data centers) be delivered most efficiently to optimize network resources?
- How can Data Centers keep up with the amount of traffic between them forecasted in the future, without having to replace long distance fiber infrastructure?
To learn more about how to administer and deploy IPv6-Based Cloud Intelligent Networks, and even have an opportunity to get your own questions answered, please attend a webinar with Sanjeev Mervana, Senior Director with Cisco, Jim Hodges, Senior Analyst with Light Reading, and Carsten Rossenhoevel, the Managing Director of the European Advanced Networking Testing Center.
The webinar will be held on April 4th, 2012 at 11am New York / 4 pm London and you can register at this link here. We look forward to hearing your questions!
Tags: ASR9000, cgse, Cisco, Cloud Intelligent Networks, CRS, DCI, EANTC, IPv6, Jim Hodges, light reading, Megatest, Service Provider
As we approach the start of NAB 2012, I am struck by how much has changed in a year. What was vision 12 months ago is reality today. TV Everywhere is reaching the mainstream and consumer demand on continues to grow at a breathtaking place. Media companies and service providers who are enabling this transition are wrestling with questions about how to manage, monetize, secure, process, and deliver quality experiences.
Amidst the growth some underlying trends reveal current consumer preferences - compiling information from more than 10 billion video views shows that 60 percent of mobile videos consumed are done using an iPhone and iPod, while the iPad alone accounted for 20 percent of video consumption. Add it all together and 80 percent of all mobile video is viewed using an iOS device. Keep in mind the iPad was first released in 2010! We believe the multiple device phenomenon will diversify -- the number tells the tale.
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Tags: multiple devices, nab, national association of broadcasters, Service Provider, tv, video, videoscape