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Service Providers Can Take a Bite Out of the $30 Billion SaaS Pie

By Bryan Mobley, Director, IBSG Service Provider practice

Service providers continue to struggle to monetize the tsunami of data traffic flooding their networks from consumers and business customers alike. While data traffic is growing exponentially, revenue is relatively flat. In engagements with major service providers and global enterprises, Cisco’s Internet Business Solutions Group (IBSG) has uncovered potential ways for service providers to generate additional revenue by helping software-as-a-service (SaaS) providers deliver a better experience to their enterprise customers. This blog describes one way service providers can participate in a SaaS market estimated to reach $30 billion by 2013.  By 2015, Forrester Research predicts the SaaS market will exceed $78 billion, representing more than 80 percent of the global public cloud market.

Security Concerns Can Limit SaaS Benefits

Many large enterprises today have embraced SaaS as a way to Read More »

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BYOD: Next-Generation Service

By Ross Fujii, CTO of Cisco Network Management Technology Group (NMTG)

As I’ve discussed, service providers are faced with growing network complexity, exploding video and data traffic, and an increasing number of devices connected to their networks.  With the proliferation of these devices, sometimes referred to as the Bring Your Own Device (BYOD) revolution, service providers need ways to immediately lower operating expense while delivering and enabling new services.

The purchase of ClearAccess will allow Cisco to enable service providers to better deliver, manage and monetize their services while helping to improve operational efficiencies and customer experiences.  When implemented as a part of Cisco Prime, service providers will have a complete set of tools to manage their networks end-to-end, including within the home and across any connected device, amid the ongoing proliferation in network traffic.  Some of the advanced services that can be supported include:

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BYOD: Extending the Network Edge into the Connected Home

By Ross Fujii, CTO of Cisco Network Management Technology Group (NMTG)

Up to this point, I’ve made a strong case for how important visibility into the connected home network is to service providers.  I’ve shown how the culture of Bring Your Own Device (BYOD) is already taking root, and why it is essential for service providers to meet the needs of consumers and businesses if they want to stay competitive.  The question remains, how will service providers achieve this?

On March 28, 2012, Cisco announced its intent to acquire privately-held ClearAccess, a provider of TR-069-based software to service providers for the provisioning and management of residential and mobile devices.  ClearAccess management and software capabilities will augment Cisco Prime – Cisco’s network management software portfolio – by offering a set of powerful and sophisticated tools for provisioning, monitoring and managing bandwidth usage, parental controls, and diagnostics to connected devices in the home.

TR-069 technology provides a standardized means for describing remote home gateways.  TR-069 can be likened to the DOCSIS standard used by cable companies, and there are many flavors to Read More »

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BYOD: Beyond the Triple Play

By Ross Fujii, CTO of Cisco Network Management Technology Group (NMTG)

Service providers have already penetrated the connected home network with equipment such as set-top boxes and Internet gateway routers to provide Triple Play services – voice, video, and data.  From this established base, Service providers have the opportunity to further extend into quad and quintuple plays by offering additional services such as wireless/cellular and security-based/home automation.  In fact, with the right infrastructure, the connected home network becomes extremely flexible and capable of supporting a wide range of new and innovative services.  Service providers are the natural candidate to offer – and capitalize upon – these services.

The key to generating more than just Triple Play revenues is visibility into the home network.  Effectively, Service providers need to push the edge of their networks further into the connected home.  In this way, they can enable the Bring Your Own Device (BYOD) reality by: Read More »

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Back to the Future of TV: Emerging Social TV Opportunities for Service Providers

By Bill Gerhardt, Director, IBSG Service Provider

The future of TV is already upon us.  Driven by technology advances, business model challenges, and consumer behavior, over the next five to ten years, TV as we know it will be a thing of the past.

However, many of the changes identified by Cisco IBSG in our work on the “Future of TV” will occur much more quickly. One such dimension is Social TV.  Looking back 20 to 30 years, we see that TV began as a social tool.  It’s what we gathered around on Sunday night to watch family programming. It’s what we talked about at work on Mondays.  It’s what advertisers utilized to make an impression on viewers.

Today, we have lost some of those social aspects of TV viewing. Instead, we often watch TV alone, in rooms that are not optimized for gathering, our friends and family dispersed in far flung places. As such, advertisers are losing their ability to extend their message through the power of conversation and discussion, challenging their effectiveness. Cisco’s IBSG’s 2011 study The Future of Television: Sweeping Change at Breakneck Speed predicted that Social TV would become increasingly embedded in TV experiences.  Two of the study’s 10 predictions involved Social TV:  #5 Don’t Just Watch, Get Involved and #9 Watch Together Virtually.  Social TV attempts to take us “back to the future” of TV, rekindling those social experiences of yesteryear in a way that is more powerful and aligned with today’s realities.

To bring some clarity to the Social TV opportunity, Cisco IBSG has developed a comprehensive taxonomy of Social TV use cases that Read More »

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