Cisco Blogs

Cisco Blog > SP360: Service Provider

Understanding the Changing Mobile User

The mobile market continues to evolve at a blindingly fast pace. It seems that new faster, sleeker, and more powerful mobile devices are launched every day, with new device categories created almost overnight. The number of available applications to run on these revolutionary new devices is staggering, numbering in the millions. Now you can do everything, from banking and controlling your home thermostat to shopping, entertainment, and printing a boarding pass, all from the palm of your hand. In addition, we now have faster ways to connect these devices to the Internet using 4G/LTE or Wi-Fi technologies.

While service providers are clearly benefiting from the rise of mobility and all the innovations in devices applications they are constantly trying to understand how consumers are using mobility and where the mobile market is heading. To continue to derive business value from mobility, service providers need to better understand mobility from the users’ perspective and translate what they discover into new sources of business value.

To learn more, Cisco conducted a survey of 620 U.S. mobile users to understand their needs and behaviors, use of devices, applications and mobile access technologies, and how they have changed since our 2012 mobile consumer survey.

The study revealed Read More »

Tags: , , , , , , , , ,

Mobility Means New Business Opportunities

We are living in a new mobile world evolved from the convergence of two separate mobile experiences: our cellular (mobile voice) world and our Wi-Fi (mobile data) world.

Bob Friday 1We’ve seen these changes in mobility transform business operations and create new opportunities for businesses like MGM Resorts International in hospitality. The question that now remains is how will your business capitalize on these new opportunities and keep up with the competitors in your vertical?

Developing a comprehensive mobile strategy will be key to staying competitive in this new mobile internet world. It’s an approach that requires more than keeping the lights on or running the business as usual. It’s changing the way we think about mobility and what it can do to transform your business. From leveraging mobility-enabled location-based services to empowering a mobile workforce through BYOD, the right strategy can reap rewards for years to come. Read More »

Tags: , , , , , , , , , ,

What Do Customers Want From Public Wi-Fi?

It seems that the iconic “Wi-Fi Here” badge is turning up everywhere these days. Once found on coffee shop windows to indicate that patrons could connect their mobile devices to the Internet, the symbol can now be seen in countless public venues. Wi-Fi can now be found everywhere from retail stores and hotels to airports, doctor’s offices, and even airplanes.

For many businesses and public locations, providing Wi-Fi to customers has almost become like electricity or water, a cost of doing business. Many service providers are now constructing extensive networks of public Wi-Fi hotspots for use by their mobile or home broadband customers. The intention is to enhance and differentiate their offering, with the goal of retaining their customers’ business. However, very little knowledge is currently available about how consumers are actually using public Wi-Fi and how they view the overall experience.

To learn more, Cisco conducted a survey of 620 U.S. mobile users to understand their needs and behaviors, current and future use of public hotspots, and unmet demands.

The study revealed Read More »

Tags: , , , , ,

SCTE Cable–Tec Expo 2013 in Atlanta: Video Blog Series

If you missed SCTE Cable-Tec Expo at Atlanta last week., check out the following three videos on what Cisco took away from the show.


Cisco’s Joe Cozzolino, SVP &GM, Cisco SP Video Infrastructure, shares his thoughts on joining Cisco, and what the ‘hot topic’ demo areas are at the Cisco booth this year.

Read More »

Tags: , , ,

The Future of Monetizing Mobility

cisco_blog_mobiledevicesBy the end of this year, the number of mobile-connected devices will exceed the number of people on earth. As mobile device exponentially grows around the globe, the Internet of Everything (IoE) is driving even more relevant connections – reaching people and processes in new and unique ways.

Service providers are seeking new ways to accommodate the surge in mobile data traffic, smart portable devices and things coming onto their networks. As mobile devices proliferate, so do the opportunities to strengthen relationships with customers by delivering a superior subscriber experience.

Based on predictions in Cisco’s latest VNI Global Mobile Data Traffic Forecast, we know that we are just scratching at the surface of what’s possible in terms of creating new mobile customer experiences and revenue. Take a look at a few key growth predictions for next five years:

  • By the end of 2013, the number of mobile-connected devices will exceed the number of people on earth, and by 2017 there will be nearly 1.4 mobile devices per capita
  • Mobile network connection speeds will increase 7-fold
  • Two-thirds of the world’s mobile data traffic will be video

Based on these predictions and the explosion of mobile data traffic traversing networks, service providers need to Read More »

Tags: , , , , , ,