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Unlocking Wi-Fi Enabled Value-Added Services

Competing with the virtual, e-commerce world is becoming increasingly challenging for real-world businesses. Traditional retailers have long envied the massive amounts of valuable data that online retailers have available to help them better understand customer behavior and implement winning marketing tactics. Online retailers know valuable information such as how frequently customers return, how long they spend on their sites, what the customers looked at but didn’t buy, and where they went before and after coming to the site. Businesses as diverse as hotels, banks, stadiums, airports, and large public venues are all looking for ways to get similar detailed data on customer activities in their facilities, so they can improve the customer experience and their bottom lines. The data and insights have not been available to bricks-and-mortar facilities, until now.

That situation is changing through the growing availability of Wi-Fi in business locations. Many retailers, hotels, and other businesses are increasingly offering Wi-Fi as a service that allows their customers to connect mobile devices to the Internet. Hidden in this valuable service is a vast amount of information and insight, which retailers and others can use to deliver tangible value to their bottom lines. Hypersensitive location information, device details, identification of returning customers, and sophisticated path analysis are just some of the customer data captured by Wi-Fi networks. Businesses are now realizing that the data and capabilities offer new ways to improve the customer experience and support a range of market-leading monetization models.

For many businesses, these new location-based experiences and Read More »

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Securing Critical Internet Infrastructure: an RPKI case study in Ecuador

Securing the Critical Internet Infrastructure is an ongoing challenge for operators that require collaboration across administrative boundaries. A lot of attention has been given in recent years to securing the Domain Name System through a technology called DNSSEC. However, in the last couple of years, the attention has shifted to the security of the Internet routing system and the best practices adopted by network operators around the globe in this area. The main questions these efforts are trying to answer are: is your network authorised to use resources such as IP addresses? Do my packets travel through the advertised path or are diverted on their way? These problem statements may sound too technical for the audience but in reality they can quickly be converted in real business impact. Unauthorised claiming of network resources are proven to cause downtime not only for one web server but to complete networks. Particularly, imagine a phishing attack where the IP address, the domain name and the TLS certificate are legitimate but you just interacting with the wrong network. The hijack of IP addresses is normally due to bad operational practices (basically miss-configurations that leak to the global Internet) but it is also suspicious of playing a role in SPAM and other sensitive areas in security.

The global inter-domain routing infrastructure depends on Read More »

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Next Generation Hotspot Experience @ Beijing

By Lisa Garza, Cisco Service Provider Marketing, Mobility Solutions

In the blink of an eye, a Hotspot 2.0 industry milestone was achieved last week.  Cisco joined with China Mobile and 15 other operators to provide a Next Generation Hotspot (NGH) Experience to over 400 attendees at the WBA Wi-Fi Global Congress in Beijing.


The NGH Experience included: Read More »

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The Next Generation of Wi-Fi Debuts in Beijing

I recently had the honor to speak at the Wi-Fi Global Congress in Beijing. As evident by the more than 400 people in attendance, the importance and relevance of Wi-Fi continues to grow.  The Wireless Broadband Alliance now has over 100 members, a doubling in less than 2 years.  The membership includes a mix of leading Wi-Fi, mobile, and broadband network operators; global service providers and media players; as well as technology providers and partners.

I took away six key messages from this exciting conference:

  1. Next Generation Hotspots is Alive and Well.  One of the most exciting things at the conference was the launch of the live NGH Experience with China Mobile as the host operator and Cisco as the network infrastructure provider.  Attendees with a Samsung Galaxy or iPhone 5 could experience the first ever opportunity to seamlessly and automatically connect to the venue Wi-Fi.  Participants also received valuable conference information and services seamlessly delivered to their mobile device through NGH.  This is just the beginning.  With 15 major carriers (and growing) signed up to deploy NGH, mobile users throughout the world will be able to experience the next generation of Wi-Fi early in 2014.
  2.  Wi-Fi Roaming is Becoming a Reality.  Several speakers described roaming as being where cellular roaming was 15 to 20 years ago.  However, with the successful launch and upcoming deployment of NGH, seamless roaming amongst carriers is now becoming a reality.  Indeed, the GSM Association recently approved a Wi-Fi Roaming Annex that will make it easy for mobile operators to support this.  As such, the WBA expects roaming to be fully automated across more than 80% of public Wi-Fi networks by 2018.
  3.  Wi-Fi is an Important Part of the Mobile Network.  The world’s largest mobile operator, Read More »

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Mobile Network Opportunities for Service Providers

To read the first part of the Network Matters blog series that focuses on how IT leaders can rely on a network to simplify the process of onboarding new mobile technology, click here. To read the second part of the series that discusses how an architectural approach to mobility is essential for the Future of Mobility, click here.

The ultimate goal of business mobility is to drive better productivity, heightened customer experience, and achieve a harmonious work/life balance.

As we’ve discussed over the course of this Network Matters blog series, businesses can support and shape further adoption of this key technology and capture its full benefits by implementing the right network solutions.

It’s also important to discuss how business mobility represents an opportunity for service providers (SPs). I’m going to address three of them:

  1. Consumerization of IT to offer cloud-delivered mobility services at lower cost-to-serve, as well as service delivery reinvention
  2. New emerging and monetizable business models to support consumer desire for unique service offerings
  3. Consolidation of the business mobility market to provide a more integrated, end-to-end value proposition

Service providers can deepen their enterprise customer relationships by addressing pain points and meeting new enterprise mobility challenges. According to a recent Cisco whitepaper, here are some ways SPs can embrace new mobile opportunities by focusing on comprehensive network solutions.

Read More »

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