Written By Igor Dayen, Manager, Service Provider Marketing, Cisco
Cisco Live! 2014 in San Francisco was bigger, better, and bolder than ever this year. There was a record breaking 25,000 registered customers, partners, press and analysts at the event. The Service Provider Program has allowed the attendees to witness firsthand latest innovations and solutions as the service provider booth made its debut on the show floor. Cisco Live! was packed with educational sessions and our booth staffers ran live demonstrations to solutions to provide visual proof points to the material presented during the breakouts. This was also a debut for the Service Provider to have its own booth in the Main Cisco campus. As the 2014 US edition of Cisco Live! in San Francisco came to a close, I wanted to share a few thoughts and links with our readers so that they can tune into some of the great content and photos of the event.
Watch our postcard video that takes a look at activity in the service provider booth at this year’s show!
Like any good story starts, the week for the Service Provider program kicked off with an energizing keynote by David Ward, Kit Beall, and Kelly Ahuja. During the SP Keynote, Kit Beall posed a question once asked by the novelist Victor Hugo: “Will the future ever arrive?” This resonated very well with the theme of the overall program for service providers at Cisco Live. Before the event we had posted an SP community blog where we began exploring the value of SP open network architecture. With the Evolved Programmable Network (EPN) and the Evolved Services Platform (ESP) architectures being the key pillars of SP open network architecture you have more options on how you will architect and build your network so that the applications can be successfully deployed. But is that really enough for the service providers to evolve in the future? Cisco’s answer is agility, lower costs, and new revenue opportunities made achievable with virtualization, programmability, and open standards that come with SP open network architecture. When architected this way, services can be deployed more efficiently, faster and with better SLAs. At Cisco we provide the solution which exactly does that. Overall, during the SP keynote the key message to service .providers was innovation, automation, and virtualization.
If 5G is all that it’s speculated to be, the mobility landscape will be in for a dramatic change , especially as businesses and organizations embrace all that 5G stands to offer such as ultra-fast network speeds and an increase in capacity.
Written By Gina Nienaber, Marketing Manager, SP Product and Solutions Marketing
This is the first blog out of a series of three covering “What is the Evolved Programmable Network (EPN) Era and Why Evolved Programmable Network (EPN) Now?”
Those of us who have been around in the industry for a few decades will remember the first arrival of the “big bad wolf” that tried to blow down the service provider’s house. This wolf presented itself in the form of the commoditization of IP services and high traffic growth rates that limited service provider profitability options forcing them to move away from dedicated TDM-based networks that supported a single video, voice, data, or mobile service. Service Providers partnered with Cisco (and others) to build more scalable and lower costs converged IP Next Generation Networks (IP NGNs) and entered the IP NGN era. In doing so, a new wave of innovation and service revenues followed.
Until of course, “the big bad wolf” arrived on the scene again, also known as “exponential traffic growth, especially in mobile video, and this time he brought his friend along for the ride -- the Internet of Everything (IoE).Cisco VNI predicts IP Traffic alone will grow 300 percent to 1.4 zettabytes annually by 2017. Most of you are already experiencing the pains of exponential traffic growth and some of you believe, as we do, the next wave of dramatic Internet growth will come through the confluence of people, process, data, and things — or the IoE! And IoE predictions are off the charts as well. Cisco estimates that 99.4 percent of physical objects in the world are still unconnected. With only about 10 billion of the 1.5 trillion things currently connected globally, there is vast potential to connect the unconnected via the IoE.
When you combine exponential traffic growth with IoE impact on the horizon what do service providers get? You guessed it -- cost and network complexity are rising at a faster rate than revenue. In order to deal with these challenges, (I would rather call them opportunities), network transformation is not optional, but essential for the next wave of growth and propriety.
This might also be a good time to mention the major innovations in cloud and virtualization technologies such as SDN and NFV are allowing for new agile competitors to enter into the market and are challenging traditional providers for their revenue streams by changing the service delivery game and giving the customer control over their service instantiation with consumption based business models. If you would like to review a quick snapshot of the challenges providers are facing today see the Cisco EPN At-A-Glance.
Are you convinced we need to move from the IP NGN Era to the EPN Era Yet? If not keep reading -- you will be.
The average consumer is never more than 3 feet away from their phone. The average smart phone user checks their phone 40 times a day. Mobility has become a necessary part of our lives and will be even more so with the emergence of the Internet of Everything, which will bring together people, processes, data and things. And this is not reflected only in stats that abound around the Internet but also in analysts firms’ research findings.
In a hot-off-the-press report, ACG Research’s Ray Mota notes that a major paradigm shift is happening. ”Although service providers are requesting that vendors extend consumption model of their financing, we are seeing a major CAPEX spending shift from wireline to wireless. Mobile spending continues to rise globally, fueling LTE spending. EPC will continue to be a highly dynamic market for the next several years as vendors and carriers work through network virtualization. We saw a major shift in market shares in 1Q14 because of vendors’ execution and the flexibility of their portfolios.
The market share vendor break down in the ACG report shows Cisco as #1 in Mobile IP Infrastructure including #1 in Packet Core (MPC & EPC)., #1 in Mobile Backhaul, and #1 Mobile IP Core.
This past quarter we gained market share with Read More »
Written by Tom Davies, Technical Solutions Architect
The world can be a tough place for a service provider in today’s marketplace. Revenue per customer is declining and margins are shrinking. Over-the-top players are delivering services at an ever increasing pace and systems integrators are positioning themselves as end-to-end providers of complex services. It is a potent mix that is negatively affecting the top line growth of many providers.
From discussing these key business issues with numerous service providers, the desire and will to offer new and innovative services on cutting edge technology cannot be doubted. Unfortunately, service providers have large legacy networks to consider, with a multitude of Element Management Systems, Network Management Systems and Operational Support System stacks, which tend to be customised to manage the specific networks and the services that reside on them. These stacks can present a bottleneck to offering new services and adopting new and disruptive technologies in terms of time to market, capital cost and the operational expenditure to deploy and manage them.
Service providers find themselves with reduced top line growth opportunity and stifled capability Read More »