The report showed that global mobile Internet traffic is expected to grow 18-fold over the forecast period, reaching 130 exabytes annually by 2016 – the equivalent of 33 billion DVDs going across mobile networks every year.
But what does this significant growth of mobile traffic mean for mobile operators? How will the changing mix of mobile devices and connections (such as smartphones, tablets and M2M) impact their networks, their businesses, and strategic partnerships? We asked some of the industry’s most experienced and knowledgeable independent analysts and consultants to give us their perspectives.
To see the complete report, including global, regional and some country-level forecast projections, go to www.cisco.com/go/vni, and watch a VoD of the February 14, 2012 VNI Mobile event here.
Over a billion mobile devices are online today. Just last quarter, Apple sold 52.4 million iPhones and iPads. The airwaves are humming, and there’s already traffic congestion along the mobile services highway.
The Cisco Visual Networking Index (VNI) report released on February 14, 2012 predicts that the volume of mobile data traffic will grow 18 times over by 2016. That totals 10.8 exabytes per month by 2016, nearly 11 quintillion (1018) bytes: a staggering number, five times the volume of the entire global Internet in 2005.
Will your mobile infrastructures be ready for all that traffic?
In years past we’ve delivered on what we call “Megatests” -- comprehensive evaluations that validate our performance claims. The most recent “Megatest” was initiated by Light Reading to assess Cisco’s CloudVerse architecture, and represents the industry’s first and only end-to-end test of public cloud infrastructure. The first of four reports focused on the Unified Data Center, including Unified Compute (Cisco UCS), Unified Fabric (Nexus family), and Unified Management.
Over the next several years, worldwide consumer Internet traffic is expected to increase fivefold, reaching a compound annual growth rate of 36 percent.
I’m no mathematician, but I’m guessing that amounts to a whole lot of traffic. It also means that your service provider customers will need to keep pace to ensure they have enough network capacity to support the accelerated demand.
Leverage this new specialization to help your service provider customers create, enable, and integrate a variety of high-quality video, mobility, and cloud solutions for businesses and consumers alike—all on a single IP-based network.
Want to find out how you can benefit from this architecture specialization, and how it can help you differentiate? Read More »
In my last post, I talked about how companion screens are changing the TV landscape. It’s easy to see how our ever-present smartphones and iPads can alter the TV viewing experience. (“I’m sorry dear, could you repeat that? I was checking my Twitter feed and responding to this IM, and I couldn’t hear you over the intro to Mad Men.”)
But what are people really doing on those companion devices? According to a white paper published last year by Yahoo! and the The Nielsen Company, nearly a quarter of them are looking up something related to what they’re watching on TV.