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Cisco Mobility IQ Turns Stadiums into Marquee Digital Data Collectors

Normally the site of rival match-ups, Cisco’s cloud-hosted, analytics solution Mobility IQ is turning stadium environments into the newest place to gain visibility into mobile traffic like never before.

With advanced insight into Wi-Fi, 3G and LTE network activity – all in real-time – service provider customers can reach attendees faster than you can yell “score!”

Make all their searches end with you.

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Ready for new business outcomes? Use Cisco’s Mobility IQ for real-time insight into what your attendees want. Read More »

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Cisco Mobility IQ Ushers in New Era of Retail Engagement and Outreach

With Cisco’s cloud-hosted, analytics solution Mobility IQ, retailers and their partners can now gain invaluable insight into their customers’ “showrooming” habits, understanding more about why customers browse in-store – but buy online. This breakthrough solution is making it easier to capitalize on untapped business opportunities and create impressive customer-focused campaigns.

Wouldn’t it be great to show her your in-store item (with a price match!) for that online deal she’s browsing? With Mobility IQ, you can do it right now.

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She’s here already. Now’s the time to let them know you’ll match that online price. Read More »

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Get the Big Picture with Cisco Mobility IQ

We’re here in Barcelona for the opening of Mobile World Congress 2015, and the energy is palpable. I have to say I’m pretty excited myself as Cisco unveils a new way of doing business with our service provider customers: Cisco Mobility IQ. Mobility IQ changes the conversation from what the network does, to what value it can create. It provides real-time intelligence for network operations, marketing and business development across Wi-Fi, 3G and LTE networks. By giving providers visual network knowledge for driving new business, you can monetize your network in new ways.

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When I say it changes the conversation, this is not marketing hype. Over the past few months I’ve been involved in these conversations with ten pilot customers. In one example we worked with an operator to estimate the ROI on running Mobility IQ on their existing network. We looked at results over a five year period and found Read More »

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The Story of Cisco Virtualized Managed Business Services: How Cisco Evolved its Engineering Teams To Revolutionize Service Provider Service Delivery

I’ll be boarding a flight to Barcelona for Mobile World Congress tomorrow knowing that this year’s event will be like no other for Cisco’s service provider business.

Over the past two years we’ve completely transformed our service provider engineering organization. We’ve overhauled our technology and services portfolio and, as you’ll see from a blitz of announcements we’ll make with world-leading telecommunications service providers next week, we continue to innovate, and customers really like the progress they’re seeing.

Clearly we’re building what they need, but the story of the past 24 months goes far beyond our portfolio. We’ve changed the way we operate. We have removed impediments to rapid innovation, and accelerated the creation of high-performing teams.

If those words sound familiar, then you probably know Agile software development. The principles of Agile have been applied at Cisco for a long while now.  However, what’s really changed in the past two years is summed well in something Agile pioneer Jeff Sutherland wrote in blog marking the 10th anniversary of the agile manifesto:

Individuals adapting to change is not enough. Organizations must be structured for Agile response. Failure to remove impediments that block progress destroys existing high-performing teams and prevents the formation of new high-performing teams.”

I couldn’t agree more. While Cisco was, and still is, structured well to deliver the best routing technology in the industry, we needed to improve our engineering and business structures to be able to dynamically deliver the software products and cloud services customers could use to rapidly implement new businesses models, and drive more profitable outcomes for their customers.

What we’ve done since 2012 represents a massive transformation. I give tremendous credit to Chief Development Officer Pankaj Patel and his Chief Technology Officer Dave Ward, and I’m extremely proud of the results we’re starting to achieve.

Read More »

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Making Software Defined Networks work for the Service Provider’s success

An invitation to see how Tomorrow starts here at MWC 2015

We all like to talk about creating new customized services for the end user at “web-speed”. But today there is no way to automate service creation, or to dynamically affect changes (augmentation) to existing services without touching the network topology. This is because we use physical service chains across the data plane.  To achieve automated flexibility in service creation we must logically decouple the service plane from the transport plane – a software abstraction from specific network nodes.

As an industry, we lack the ability to: Read More »

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