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Unlocking the Value of Data in Motion Through Analytics

Kiran-Mattyola-mabadejeWritten By Kiran Matty, Marketing Manager, and Ola Mabadeje, Marketing Manager

If “Big Data” is crude oil, then Analytics is its refinery. According to a Cisco IBSG report, “if ‘crude” data can be extracted, refined, and piped to where it can impact decisions, its value will soar”. The trends, patterns, and insights that can be gathered from the various sources of Big Data are virtually limitless. However, this blog shall primarily focus on the analytics that can be generated by refining i.e. analyzing the data that’s resident in a mobile network and is largely untapped.

According to Cisco VNI, the number of connected devices will be three times the global population by 2017 and the global IP traffic will also increase threefold in the same time frame. Mobile Networks have not only been primed to sustain this onslaught but have also transformed into a programmable platform that can collect, correlate, and contextualize data rapidly. Network data, Policy, and Analytics interplay in a multitude of ways and form the basis of Data in Motion that’s at the heart of network monetization.

Hidden opportunities exist in the market gaps

As you might be aware, CPM (Cost per Mille) for mobile Ads is lower than that of other advertising media such as online, television, etc. This is because mobile Ads are generally untargeted, which leads to ineffective Ad campaigns, and could be attributed to a large extent to the lack of contextual awareness vis-à-vis location, demographics, browsing history, network conditions, screen size, etc. Although market researchers have perfected the measurements for other advertising media, they haven’t yet cracked the nut for mobile and the mobile metrics remain fuzzy at best which is impeding the flow of advertising dollars to mobile. On the other hand, as much as we love applications like Apple Siri and FaceTime, Angry Birds, etc., and devices like the Apple iPhone, they have turned out to be an operational nightmare in certain cases for the mobile operators around the world because of the data and signaling Tsunami that they can potentially bring about. This is due in part to lack of network analytics that can predict such surges in the network traffic with reasonable accuracy to allow for timely management of the network in terms of network capacity and bandwidth. This would eventually lead to operational efficiency and hence cost savings. Further, think about Internet of Everything and the 50 billion devices that would come online by 2020!

Mobile network operators are well positioned to address the above pain-points. With access to millions of subscribers, they can predict network and consumer behavior with high degree of accuracy quite simply because of the law of large numbers. Unlike many pure-play analytics vendors, network operators have direct access to data from a variety of sources such as CDN (Content Delivery Network), devices, applications, network billing and charging systems, not to mention the various mobile network elements. Some may even have access to subscriber Wi-Fi data. Lastly, many have the cloud infrastructure that’s needed for analyzing data at a bigger scale.

Translating opportunities to $$$ Read More »

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The Analytics Opportunity for Service Providers

sailesh_krishanamruthyWritten by Sailesh Krishnamurthy, Principal Engineer

Service providers around the world are seeing an unprecedented explosion of data in their networks. This explosion is characterized by the “Three Vs” (volume, variety and velocity) that are the typical hallmarks of challenging data problems. The service providers that embrace these problems creatively stand to unlock enormous monetization opportunities. The good news is that service providers are uniquely positioned to correlate and analyze data from across the ecosystem (client, network and cloud).

This blog post will describe some of these analytics opportunities. In my next post, I’ll discuss Cisco’s strategic plans to help service providers in this process with Cisco Prime Analytics.

Data Explosion

The data explosion in service provider networks is extremely diverse (“Variety”) and comes from various sources including:

  1. Mobile Data. Location, presence, devices and customers.
  2. Video Growth. Projected to be 65% of mobile and 90% of fixed traffic by 2015.
  3. Machine-2-Machine (M2M): 225 M2M connections by 2014— from vending machines and ATMs to connected vehicles.
  4. Commerce. Mobile payment platforms and local offers.
  5. Smart Networks. Capable of bandwidth optimization, content placement, SDN, and more.
  6. Social Media. Consumer behavior, targeted advertisements.
  7. Cloud (XaaS). All data moving to the cloud leading to more app-cloud interactions.

Unlike other players (manufacturers, content/service/app providers), service providers are Read More »

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Join Webinar on Unifying Digital Media Content Management

With the explosion of movies and TV programs available to consumers on any device, traditionally siloed content management systems are straining to keep up. Complicating things further is auxiliary content around each title such as poster artwork, chapter thumbnails, supplementary videos. Throw in to the mix music, e-books and digital comics and the content management challenges become near impossible. Unifying the content management systems is key to solving these challenges, and Cisco Videoscape Media Suite is the unified CMS leading the way.

Learn more about digital media content management by joining our webinar this week.

Title: Unifying Digital Media Content Management – Handling the Complexity Of All Media
Date: Thursday, July 18 Read More »

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Internet of Everything (IoE) Secure Framework

This is my third blog under the  series of Internet of Everything (IoE) Security having written the Introduction, and having proposed proposed an architectural view.

To address the highly diverse IoE environment and the related security challenges, a flexible security framework is required.

Our framework is comprised of three generalized components:

  1. Authentication
  2. Authorization and Access Control
  3. Network Enforced Policy

Surrounding all three components, we specify a fourth, Secure Intelligence Operations including Visibility and Control.

cisco_framework-conceptThe components are summarized below: Read More »

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Polish Cable Operator Vectra Readies their Network for 100G

Cisco ONS 15454 M6 DWDM Platform

Cisco ONS 15454 M6 DWDM Platform

It’s been a busy year (and by year, we mean fiscal year, which ends in a few weeks) for Cisco’s optical solutions team. We’ve had a number of customer announcements for our 100G nLight DWDM technology and most recently scooped up an award for our CPAK-based 100G transponder card. Service providers across the globe have responded positively to Cisco’s ability to extend 100G services across network that were engineered for 10G wavelengths, and with CPAK we’re reducing the space and power and increasing the density of 100G services in routers (CRS-X), data center switches (Nexus 7000), and optical transport equipment (ONS15454 MSTP).

The news for today centers on our latest customer announcement for our DWDM solution, Vectra S.A., one of the largest cable operators in Poland has deployed Cisco for their new national fiber optic backbone. The network is a nationwide ring, connecting nearly thirty
 cities around Poland, including Warsaw, Katowice, Wroclaw, Poznan, Radom, Bydgoszcz, Torun, and Gdynia. Read More »

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