In June, I described how Cisco was closing the small cell loop with the rapid integration of both the Ubiquisys and Intucell teams into the Cisco family.
Today I’m pleased to make three announcements that demonstrate the concrete results of all these bright minds coming together:
- Cisco has added LTE capability to our Universal Small Cell portfolio. This includes an industry first – a multimode small cell that provides 3G, 4G and carrier-grade Wi-Fi in a single access point – the USC 7734. This is in direct response to requests we’re getting from both our Service Provider and Enterprise customers to integrate robust and secure Wi-Fi with 3G and 4G licensed small cell technology to accommodate connectivity and coverage to a wide family of mobile devices.
- And another industry first – Read More »
Tags: licensed, Service Provider, small cell, SON, telefonica, telstra, unlicensed
In the announcement of the Cisco Evolved Services Platform last week, we not only highlighted our initial service offers in mobility and video and the business benefits it enables, but also that it was open, extensible and elastic. Openness is critical for providers by nature of the fact that their networks – often global in scope and mind-boggling in scale – require all the different technologies and often from different vendors installed to create the network experience desired actually can work together. If not, it limits the offers they can take to market or requires operational contortions to make work, either of which would affect the provider’s ability to do business.
That’s why our engineering teams are so focused on making the Evolved Services Platform so Open. They have incorporated Openstack and Open Daylight (SDN) protocol suite; they’ve made it fully compliant with ETSI NfV (MANO), 3GPP Gi-LAN and more. In fact, their efforts in the more than 60 standards bodies helps us to factor into our roadmaps the latest understanding of the current standards and, just as importantly, where they are going.
But in addition to standards, the Cisco Evolved Services Platform needs to also be multi-vendor. And on the first day of our largest tradeshow of the year, Mobile World Congress in Barcelona, where pleased to highlight Broadsoft, Intel and Mavenir are joining in their endorsement of our approach. Here’s what they said:
“At BroadSoft we are the leading application provider and working toward the NFV implementation with an open eco-system. We share an open platform strategy with Cisco around virtualization, orchestration and automation that provides an environment where customers, partners, and independent developers can freely innovate and develop integrated applications that offer greater value to users. We are excited to work with Cisco to provide a virtualized/orchestrated VoLTE solution on the Cisco Evolved Services Platform.”, said Scott Hoffpauir, Chief Technology Officer, BroadSoft.
“With the virtualization capabilities enabled with the Evolved Services Platform, Cisco is able to address industry requirements for orchestration of services across both virtual and physical infrastructure,” said Rose Schooler, Vice President and General Manager of the Intel Communications and Storage Infrastructure Group. “By utilizing the advanced features of the Intel Xeon server platform, Cisco is able to deliver solution architectures that are enabling the performance agility on fully open compute systems that service providers need to quickly scale new services, more customized to customer needs, with a faster time to market.”
“Virtualization is transforming our business by providing the agility, flexibility and profitability for service innovations. More importantly, providing a cloud platform that is open, extensible and elastic for mobile solution providers is a key step toward realizing this direction. We are pleased to see Cisco making this vision a reality to the industry and its partners by providing the Cisco Evolved Services Platform.”, said Bahram Jalalizadeh, EVP of Business Development, Mavenir Systems
These, along with Openwave Mobility and Metaswitch, make up the initial members of the Cisco Evolved Services Platform Ecosystem, to help avoid making multi-vendor environment hamper a SP operations but rather to help give the service provider flexibility to pursue even more opportunities as they stay Open for business.
Tags: broadsoft, cisco esp, evolved services pkatform, Intel, mavenir, OpenStack, SDN, Service Provider, virtualization
Trying to tell a story with a very technical product is challenging for many B2B brands. Many struggle to get their message across in a succinct and efficient way, but most of all, many of these brands struggle with creativity. Creativity is an essential component of effective marketing, and creativity was definitely the route Cisco took. We took a chance and actually humanized our network fabric family, the Network Convergence System (NCS). By incorporating user-owned videos with humorous scenarios, leveraging popular Vine celebrities, and making the NCS’ benefits visual, we were able to thoroughly tell its story and make it relatable to everyone – not just the technical crowd.
The campaign was all encompassing of all things social. The integrative campaign (official hashtag #SystemForIoE) used Twitter, Facebook, Google+, Vine, community, blogs, Storify and SlideShare. If there was an audience that needed to be reached, Cisco was going to reach them.
Combining humor with technology
The NCS was designed to meet the demands of the Internet of Everything (IoE), Cisco’s flagship campaign defined as connecting people, processes, data and things. We needed to find a creative way to showcase the campaign’s key messages that made sense to the global audience as they were targeting many regions, including Latin America, Middle East, Europe, Asia-Pac and the United States. After sifting through a few dozen ideas and thousands of different humorous clips from around the world, we decided on the top three clips that resonated best with all the different countries. This is one of Read More »
Tags: #SystemForIoE, facebook, graphics, humor, launch, Service Provider, social media, twitter, vine, youtube
A year ago we introduced the Cisco Quantum Software suite based on an architectural construct of an automated, closed loop -- linking network, analytics and policy -- to help Mobile Operators better optimize and monetize their network investments. We announced the network abstraction, analytics, policy and self-optimizing network (SON) platforms. At the Mobile World Congress 2014, we are expanding the software suite in several ways:
Cisco Quantum SON for Small Cells
We’re taking the industry’s most deployed and proven SON solution for multi-vendor, multi-technology macro radio and extending that to multi-vendor Small Cells. This is an industry first.
As the industry evolves, Small cells -- 3G, 4G and Wi-Fi -- will far outnumber macro base stations and are quickly becoming a requirement for broad coverage and capacity at the lowest cost per bit. But some of these benefits are wasted if small cells are not seamlessly coordinated with the rest of the radio network.
By supporting small cells, Cisco Quantum SON now enables true heterogeneous access and seamless experience. And being multi-vendor, operators can include their existing small cell investments, unifying the entire radio network into a single intelligent entity.
In fact, Read More »
Tags: cisco quantum, network function virtualization, QSB, quantum services bus, Service Provider, small cell, SON, virtualization
A few years ago at Mobile World Congress (well more than a few, perhaps…), I was speaking with the CTO of a top tier Mobile Operator about a newly emerging technology called IMS. It seemed that every vendor was promising how IMS was going to change the world. This very wise CTO stated that he needs to see a tangible benefit or value from a new technology to be interested. “I will only buy a new technology if you can show me how it can (a) do something I cannot do today, or (b) improve the way I am doing something today. I will not buy technology for the sake of technology.” This simple axiom is a great lens to look through as one views all new technologies – and that is certainly the case for the current industry discussion around Virtualization – or more accurately from Cisco’s perspective on the topic, Virtualization and Orchestration.
But instead of joining in with the multitudes talking about the wonders of the technology, arguing around technical specs or nomenclature, the lesson from the CTO instead guides me to talk about what it can do for the service provider business.
That’s why our announcement today of the Cisco Evolved Services Platform has a decidedly business bent. Yes, it is a Read More »
Tags: 21st century learning environment, cisco quantum, cloud dvr, esp, evolved services platform, mobile cloud, Service Provider, videoscape, virtualization