What if cooking worked like video processing? By that I mean, what if every dish you made required separate, dedicated tools and processes just for that dish? So if you’re making a main course for a dinner party, you break out your Main Course knives and kitchen utensils, your Main Course pots and pans, and cook on your dedicated Main Course stove. Adding a vegetable? Grab your Vegetable cutlery, your dedicated Vegetable spices and olive oil, and head over to your dedicated Vegetable stove. Don’t forget dessert. You’ll need a separate set of Dessert mixing bowls, Dessert pots and utensils, and a dedicated Dessert cooktop. (Hope you have a lot of cupboard space.) Thankfully, cooking doesn’t work like this. You can use the same kitchen and cookware to produce every dish you’ll need. Unfortunately, the same can’t be said for traditional video processing. Even though you’re often using the same ingredients (video content), each different video application “workflow”—rendering video to stream to a particular portable device, encoding live TV for video-on-demand consumption, adding a new 4k channel to your lineup— Read More »
Tags: 4k, Cisco V2P, cloud, ETSI standards, HEVC processing, multiscreen, OpenStack, orchestrates, Service Provider, V2P, video application, Video On Demand, virtualized video processing, VOD, workflow
Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
As we wind down 2014 I am preparing to spend some down time with friends and family over the next several days. Since the holiday season is upon us, we will all be taking a break from the Partner Blog starting tomorrow. We will return on January 5.
In the meantime, as always, you can reach out to me directly with comments or questions. I hope each of you are looking forward to some rest and relaxation these next several days. I will see you again in 2015!
Off the Top
Pete Wareham was on hand this week to talk about the latest specializations available from Cisco. The Service Provider Technology Specializations really help partners capture new opportunities and Pete explained just how they do that for you.
Want the full update on these four new specializations? Check out Pete’s blog and let us know what you think.
Don’t Waste Time on Winless Opportunities
Karin Surber continued her excellent sales series with an entry this week on how not to suffer from “cannon fodder syndrome.” Want to know just what that means? Well Karin can explain what it means, why you don’t want it to happen to you and just how you can avoid it. Read Karin’s blog and give your feedback and stories. We welcome your input. Read More »
Tags: Cisco, karin surber, partner, Pete Wareham, sales thought leadership, Service Provider, specializations, Weekly Rewind
The recent release of the Cisco® Universal Wi-Fi solution for service providers is the industry’s first end-to-end solution with HD VoWi-Fi (Voice over Wi-Fi) as a key feature. This focus on Voice signals a significant turning point in the role of Wi-Fi in Mobile Network Operator Networks (MNOs).
Up until now, while Wi-Fi access has widespread acceptance by MNOs globally, its focus has been for low $ yield best-effort traffic. Wi-Fi’s significantly lower cost per bit TCO has made it attractive for taking on the bulk of the insatiable mobile device data demand in recent years. However now we see a shift in this approach, from looking at Wi-Fi as a secondary “best-effort” access only to also being a supplementary access for real-time services i.e. Voice.
The culmination of several enhancements in the Wi-Fi end-to-end solution Read More »
Tags: MNO, mobile, mobile network operator, RAT, Service Provider, solution, user experience, voice signals, VoWifi, wifi
The service provider environment is going through unprecedented change, requiring service providers to respond quickly to new market trends in order to stay competitive, monetize new services and drive optimization while continuing to deliver “carrier class” services ubiquitously.
Additionally, the increased emphasis on cloud computing is placing new demands on the network. For cloud services to be seamless, the underlying network must be intelligent, carrier-class and virtualized.
But as the saying goes, with change comes opportunity, and for partners the evolving service provider market opportunity is huge. Just how big are we talking? Take a look at the figures below.
Source: Infonetics Research
These numbers only address the pure technology opportunities; the Internet of Everything (IoE) is the other key ingredient to this story, an opportunity estimated at $19 trillion. Today, 70 percent of people and 99 percent of things are not connected. As new industries emerge around IoE, the solutions that will be introduced will need service providers to provide the connectivity and often times the value-added services. Read More »
Tags: asr 9000, carrier class, Cisco, cloud, CRS internet of things, epn, esp, InterCloud, IoT, iot specializations, IP NGN, mobility, NCS 2000, NFV, partner, routing, SDN, Service Provider, small cell, SP, sp specializations, SP WiFi, specializations
By Lisa Garza, Cisco Service Provider Marketing, Mobility Solutions Everything old is new again, and that’s true for voice over Wi-Fi. When Apple announced support for Wi-Fi calling on the new iPhone 6 this fall, a new hype cycle was born. In the most extreme cases some industry players are claiming the resulting death of residential licensed small cells. As in most technology introductions, the truth will unfold over time as the technology is applied in the real world. If voice over Wi-Fi were a simple panacea, then we would all Read More »
Tags: 802.11ac, access points, carrier networks, mobility, Service Provider, small cells, UMA, Voice over Carrier, wi-fi