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Cisco’s Visual Networking Index: Understanding the Evolution of Internet Users, Devices and Connections

Today’s networks are an essential part of business, education, government, and home communications. Many residential, business, and mobile Internet Protocol (IP) networking trends are being driven largely by the combination of video, social networking, and advanced collaboration applications, termed “visual networking.”  In fact, total Internet traffic has experienced dramatic growth in the past decade alone. Take a look at this interactive infographic from Cisco that shows key trends and forecasts the growth of global IP traffic from 2013 to 2018. You can choose a category and filter the geographic regions in the map to view the impact of global IP traffic. According to Cisco’s Visual Networking Index (VNI), globally, there will be 20.6 billion networked devices by 2018, up from 12.4 billion in 2013. VNI is part of Cisco’s ongoing effort to forecast and analyze the growth and use of IP networks worldwide. VNI also forecasts that global Internet Protocol (IP) traffic will increase nearly three-fold over the next five years due to more Internet users and devices, faster broadband speeds and increased video viewing. Global IP traffic for fixed and mobile connections is expected to reach an annual run rate of 1.6 zettabytes – more than one and a half trillion gigabytes per year by 2018.

So who and what are responsible for the projected increase in overall internet traffic?

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Carrier Wi-Fi for the Retail of Tomorrow

By Lisa Garza, Cisco Service Provider Marketing, Mobility Solutions

When we first started developing Cisco Connected Mobile Experiences several years ago, we had a vision that carrier-grade Wi-Fi could change how we interact with public environments.  We knew that the rich information that Wi-Fi provides indoors could enhance our experiences while shopping, watching sports, attending conventions, going to museums, and seeing shows.

It is so exciting to see this vision coming to life all around us.  One of the latest examples is the beautiful Stary Browar Mall in Poznań Poland.  Stary Browar is more than a mall.  It’s designed as a 50/50 combination of art and retail space, and the two come together to provide a unique shopping experience that can’t be found on the Internet.

Stary Browar

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Cashing in on Software Defined Network (SDN)

When it comes to software-defined networking (SDN), much of the buzz is on reducing networking complexity and costs. Those are good but can SDN help you make money along with saving money?

Simply, yes! Here are three ways we can look at achieving that:

  • Repurpose existing services onto a SDN making them more flexible at a lower cost – you can achieve higher margins and/or expand your market reach. Read More »

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It’s a Brave New Virtualized World With InterCloud, 4K, Analytics, Advertising, and So Much More

christelle gentalWritten By Christelle Gental

The IBC (International Broadcasting Conference) opens again in Amsterdam this autumn with Cisco demonstrating advanced solutions that push the envelope of new technologies offering Service Providers new and innovative services to their customers whilst reducing the costs in delivering these advanced services utilizing newer infrastructure architectures.

Cisco’s report on the growth of Internet traffic (the VNI Global IP Traffic and Service Adoption Forecast) declares that by 2018, the world will reach 2.5 trillion Internet video minutes per month.  That’s 5 million years of video will cross the Internet each month. The quality of video is also increasing, with 4K video technology now becoming available. Soon this will become mainstream as video Service Providers are gearing up toward providing HEVC across all delivery platforms – cable, satellite and broadband.

4k demo-Scott Meek

It isn’t just the high resolution services that are changing; the demand from customers to view their content on more and more devices, with differing formats and a more ‘personalized’ experience, is still prevalent. New trends are also starting to emerge. The Internet of Everything (IoE) is an exciting new market for Service Providers to explore and leverage to provide innovative new services outside the traditional delivery of video. Cisco have been at the forefront of the IoE revolution, with John Chambers predicting that IoE will have a significantly greater effect on people’s lives than even the internet has done!

As services provided to customers change, so do infrastructures.  An example is the move from large private data centres to Read More »

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What Did the Olympics, World Cup and CommonWealth Games Have in Common?

We interrupt the 2014 IBC convention with this 10-point bonus question: What do the Olympics, World Cup, and the Commonwealth Games have in common?

Hints: It’s a two-part answer. Both big topics at IBC, and everywhere else; one of them is a word simultaneously associated with both weather and software; it rhymes with “plowed.” The other gives new meaning to “better than your eyes can see.”

One is the cloud, of course, and the other is 4K/UltraHD video. Both showed up strongly at this year’s big sports tickets around the world.

Starting with the Winter Olympic Games in Sochi, where we dispatched to NBC most of our Videoscape suite of next-generation IP video components — from signal acquisition to media distribution and client software, serving both set-top boxes and HTML-5-based devices. Essentially, we sent over everything from contribution video products to the end screens, with a lot in between.

One thing was different this year — Read More »

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