Recently I had the privilege to exchange thoughts at a roundtable discussion about the Future of Managed Services with our strategic partner Presidio. I would like to share some highlights from that dynamic dialogue.
We all agreed, the services industry overall is heading to a tipping point. Managed services are becoming more attractive to IT, and consequently the demand is growing exponentially. Our discussion focused on the key factors driving this demand and what managed service providers can do to stay ahead of customers’ needs.
Business leaders have ever growing expectations for increased IT speed and responsiveness. As the pace of change in business grows ever quicker, IT needs to become “Fast IT” – delivering new solutions at a more rapid pace In order to do that, IT needs to be able to integrate and automate all support interactions that it’s responsible for delivering.
Customer needs can change in a heartbeat. To meet these needs, organizations and service models have to be more fluid in order to adapt to the ebb and flow of the customer’s business. This embodies a new type of relationship between the customer and the managed services provider. Customers may want to use one service model for a few months or for a few years, changing models as the business changes – gone are the rigid, long-term outsource agreements that lock customers into one model for many years. Ryan Jordan, VP of Managed Services at Presidio put it well:
“Customers want more flexibility from their managed services providers. It’s true that just off-loading managed services allows IT to be faster on their feet. But offering a managed service that is also flexible and responsive adds tremendously to the goals of Fast IT.”
A one-size-fits-all approach doesn’t work in an era of ever changing business needs. For instance, rolling out a new application and updating the infrastructure to support the trading desks for a global financial services company requires a different service approach from supporting the operations for a hospital.
A standardized cookie-cutter approach gives you better economies of scale, which supports profitability, but can sacrifice the opportunity to customize offerings by industry or customer. This can affect your competitiveness. The future of managed services is in tailored solutions that meet the specific needs of customers and can adjust as the relationship develops over time.
Presidio and Cisco are working together to implement a new model – built on a foundation of real-time service integration. In this model customers, managed service providers and the technology vendors are all connected in real-time. It creates a new level of transparency and collaboration, speeding resolution times and ensuring all parties have a common view of what’s happening as its happening.
I encourage you to watch the video and read the case study to learn more:
Tags: integration, Managed Service, Servcie Management, Service Provider
As a service provider, whether you are a traditional “mobile network operator” or are a newly emerging operator, you are constantly re-inventing your offering to keep up with the changing demands of the mobile public.
Nowadays, the mobile public is looking for a network that fits them instead of adapting to fit the network. To use an old fast food marketing term, mobile subscribers want to have their network “their way.” Having it their way goes beyond providing information about data limits and providing the occasional targeted advertising. Instead, they seek networks which provide exactly what they need, including Read More »
Tags: Cisco Policy Suite, mobile network operator, mobile subscribers, MVNO, Service Provider, wifi solution
Read some of the press covering digital media today, and you’d think that TV advertising is going the way of the dinosaurs. After all, web and mobile advertising lets you slice and dice your ads to target narrow audiences in a way that hasn’t been possible with TV, where historically, targeting meant finding programs that appeal to a broad demographic.
Here’s a thought: what if you could combine the fine-grained addressability of digital advertising with the reach and impact of linear TV? It’s not just hypothetical anymore. Europe’s largest pay-TV provider, Sky, is working with Cisco to make it happen with Sky AdSmart. At CES 2015 this week Read More »
Tags: advertising, broadcast video, Cisco Videoscape, cloud, linear TV, multiscreen, operator, Service Provider, Sky, tv
In the go-go-go marketplace that is pay television, one of the most important raw ingredients for success is the ability to rapidly respond to competitive interlopers of all stripes — online and over-the-top, in addition to the “known” / traditional video purveyors. This is particularly true for satellite video providers. Their ability to quickly upgrade the installed base of consumer premise equipment (CPE), and all the associated services, is somewhat trickier than their competitors, for many reason reasons.
Most of the installed base of boxes lacks a two-way or “return” channel, and where there is one, it doesn’t necessarily operate in a “managed” environment. Meaning the satellite provider doesn’t control it, and there is no guarantee of connectivity.
So how can satellite-based service providers efficiently build Read More »
Tags: CES, CES2015, Cisco, cloud video, connected devices, CPE, pay television, satellite provider, satellite solutions, Service Provider
My last post reviewed some of the building blocks of SDN (Software Defined Networking) and positioned the protocols and APIs (Application Programming Interface) into categories so that the multitude of technologies associated with SDN can be positioned in a coherent framework. This month I’d like to start looking at some use cases where some of these things are used to deliver benefit in a service provider network.
I will review a consumer oriented offering and next month, one targeted at enterprise services.
As always, it is important to define the business outcome we are trying to affect when making a change to the network infrastructure. This case will consider an operator Read More »
Tags: BNG, CPE, deplpymetns, devices, entererpise services, epn, FMO, ipv4, IPv6, NFV, orchestration, PMO, SDN, Service Provider, virtual layer