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Economic Incentive for Telecom Infrastructure Investment

By Howard Baldwin, Contributing Columnist

In his recent State of the Union address, President Obama identified government investment in infrastructure as a key antidote to the U.S. economic doldrums. This is not a new concept. During the Great Depression, the Works Progress Administration spent $7 billion over a three year period to construct buildings, roads, parks, and bridges, bringing short-term jobs and long-term competitive advantage.

Nor is it strictly a U.S. strategy. During the recent downturn, multiple countries have started taking the same tack, but instead of dams and highways, they’re funding telecommunications network infrastructure.

According to a 2009 speech by Taylor Reynolds, an economist with the Organization for Economic Cooperation and Development (OECD), the numbers are impressive for countries both large and small:

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Cisco Simplicity Videos

A few weeks ago, at the 2011 Consumer Electronics Show, we introduced Videoscape – our vision and product portfolio for re-inventing television in a way that bridges broadcast, Pay TV, online, on-demand, social media, and communications.

What does that really mean? Check out this series of four shorts , created to add depth and context to the notion of television, re-invented. It’s all about what Videoscape can do for service providers, to dramatically improve how people consume television.

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Honoring Cisco Certified Network Professionals

When we started the “Connected Life Exchange” project I mentioned that we intend to honor all the key stakeholders that help conceive, build and maintain the important communication network assets of service providers.

Today, I will recognize the contributions of Cisco Certified Network Professionals, Experts and Architects. I also offer my encouragement to all the students who have chosen to aspire to attain this respected distinction in our industry.

As I’ve said before, during my career I’ve worked for trailblazing wireline and wireless telecommunication service providers. On numerous occasions I’ve participated in groundbreaking projects that were built on a foundation of Cisco Systems technology and networking products.

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Two Sides Are Better Than One

If there’s one thing that service providers are familiar with, it’s change. There’s been nothing but change -- wave after wave of disruptive change -- from the industry deregulation of the 1980s, the convergence of voice, data, and video of the past couple of decades, to the current era of digital media, which devours SP capacity without contributing equivalent revenue. But if you see change as opportunity, the projections of overwhelming future video growth is the potential “mother lode.”

The challenge is finding ways to monetize video traffic. This can be done by breaking out of traditional mindsets and adopting a two-sided business model -- serving consumers as well as customers and business partners.


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Walk with Me into the Video Future

Profound changes are upon us – and especially how we consume television, use the Internet, and communicate with each other.

The entire video eco-system is in an extraordinary state of change – from the studios that create content, to the wired and wireless broadband networks that carry it, to the many types of Internet-connected screens that display it. Read More »

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