Cisco Blogs


Cisco Blog > The Platform

Just in time for the holidays: cloud data!

With the emergence of cloud computing, our customers have looked for real-world data that could help them understand the nature and scope of the cloud phenomenon. But that kind of data has not been readily available.

Not satisfied with this lack of information, a research team at Cisco reviewed 30Tb of data each month, more than 45 million speed tests, analyst forecasts, and inputs from our customers.  The result?

Today, Cisco released its first Cisco Global Cloud Index report — a forecast of IP data center and cloud-based traffic growth and trends worldwide, 2010-2015.

Similar to the Cisco Visual Networking Index in purpose and approach, the Global Cloud Index enables organizations to make strategic networking and management decisions and governments to make informed public policy decisions.

Some highlights from the report reveal: (all data global)

1.    Cloud traffic is growing twice as fast as data center traffic, increasing from 130 exabytes in 2010 to 1.6 zettabytes annually by 2015

  • 1.6 zettabytes is approximately equivalent to 22 trillion hours of streaming music
  • 76% of this traffic will remain within the data center itself
  • By 2015, 57% of all data workloads will be processed in the cloud Read More »

Tags: , , , , , , ,

Networking Forecast: Cloudy with Increasing Zettabytes

With the onset of cloud, we’re being asked more and more by our customers about the architectural requirements that result from it.  While the customers have an instinct as to what’s needed, there seems to be less actual data to that effect than what they would like.  When confronted with a similar situation over 5 years ago about the network, we developed the Cisco Visual Networking Index which focuses on the amount of traffic carried across the network to the end user to help gauge the extent of infrastructure needed to support the data deluge.  Now with the network becoming inextricably linked to the data center and cloud, we realized we need to look at the other half of the equation as well to get a truly comprehensive architectural view.  To achieve this, we reviewed 30Tb of data each month, more than 45 million speed tests, analyst forecasts, and inputs from our customers.  The result?  The inaugural Cisco Global Cloud Index, released today.

Here are a few takeaways to consider:

  • Global data center traffic is estimated to grow four-fold to reaching a total of 4.8 zettabytes annually by 2015.
  • The vast majority of the traffic – 76% — surprisingly, doesn’t even hit the network but instead stays within the data center itself, as workloads are constantly being migrated to different virtual servers.
  • Of the total data center traffic, about 11%, or 130 exabytes of annual data center traffic in 2010 is considered part of the cloud  – however that amount is going to grow significantly in the next half decade, reaching more than a third of data center traffic, or 1.6 zettabytes annually, by 2015.

Cloud may be the concept-of-the-day for the industry, but with growth like that, it shouldn’t be discounted as a passing fad but rather a lasting trend whose impact will fundamentally affect network architectures going forward. Read More »

Tags: , , , , , , ,

Measuring Cisco’s Ascendance in the Mobile Market

There is now dramatic evidence that Cisco’s focus on intelligent, efficient, end-to-end services via the IP network is transforming the mobile vendor landscape.  As mobile operators shift more of their expenditures from the RAN to the packet core to unleash innovative new services and to IP backhaul to more efficiently and economically offload data traffic, Cisco is becoming the vendor of choice.

Numbers Tell the Story

According to the Q3 2011 Worldwide Mobile IP Infrastructure report just published by ACG Research, mobile operators in large numbers are embracing the shift from radio-centric to IP-centric investments. That conclusion is based on these findings:

  • Quarterly segment revenue has nearly doubled in three years: Since 2008, the worldwide mobile IP infrastructure market (mobile IP backbone, mobile IP backhaul, and packet core) has gone from $550 million in the first quarter of 2008 to more than $1 billion in the third quarter of 2011
  • Brisk year-over-year growth: The total mobile IP infrastructure market grew 14% year over year -- Q3 2011 vs. Q3 2010. This includes 10% growth in infrastructure for mobile IP backbone, 10% growth in infrastructure for mobile IP backhaul routing and switching, and 20% growth in infrastructure for packet core (which includes Mobile Packet Core covering 2G and 3G and Evolved Packet Core covering 4G) Read More »

Tags: , , , , , ,

Mobility and Me

A few weeks back, I signed off from my old role and spoke of my transition into the big bet of mobility for Cisco.  I’m happy to say that I’m squarely in my new seat and thankfully, it’s one that my predecessors have done a tremendous job at.  The accelerated pace of investment and focus for Cisco in mobility is a major reason for my transition.  This is a role that is to spearhead a company wide marketing effort around a slew of compelling new technologies that will come to market over the next few months.  We have much to crow about at Cisco heading into MWC and I hope we’re able to credibly show our customers why Cisco is a transformational partner for their mobility needs.

The next few months will no doubt be filled with excitement but more importantly, the focus of my attention is to accelerate Cisco’s SP mobility offer  to address customers’ monetization and optimization challenges.  Starting this month our drum-beat begins.

Tags: , ,

Corny Technology: Welcome to Innovative Iowa

By Steven Shepard, Contributing Columnist

A couple of weeks ago I was in the bustling metropolis of Stanton, Iowa (population: 714), one of the most charming towns I have ever had the pleasure to visit. It is the home town of Mrs. Olson, the iconic figure in Folger’s Coffee commercials — which is why their water towers look so unique (see the photo insert below).

I was working with an independent telephone company client, one of about 1,300 in the U.S. — 250 of which are in Iowa. These independents are typically smaller phone companies, often family-owned, and almost always technologically-advanced.

Read More »

Tags: , , , , , , ,