The energy last week in Barcelona was electric. 61,000 people entered the halls of the Fira for Mobile World Congress 2011, and it was perfect timing for Cisco to unveil its Service Provider Wi-Fi solution. The critical need for offloading cellular data traffic to Wi-Fi is only growing, with Cisco’s Virtual Networking Index predicting global mobile data traffic will increase 26-fold between 2010 and 2015. In fact, Cisco provided free Wi-Fi coverage for approximately 10% of the Fira center, offloading over 1 TB of data to Wi-Fi in four days—and that was only 10% of the venue.
Convergence is everything. There were crowds of people using their smart devices – emailing, blogging, tweeting and texting between meetings. To provide seamless, everywhere connectivity Cisco announced the new Aironet 1550 Series Outdoor Access Point both with 802.11n and CleanAir technology. Interest at the show for this new product was strong. Mobile operators from around the globe stopped by the show floor to understand the solution offerings from Cisco.
Cisco CleanAir technology showcased how service providers could gain visibility into the RF spectrum to manage interference and prevent unexpected downtime. And most importantly, offers new levels of security, performance protection and policy enforcement.
Chances are you’re looking for ways to innovate, differentiate and monetize your offerings —who isn’t? Then look no further than Managed Services—Cisco’s Managed Services Channel Program can help you provide value to your customers, while helping you drive deals.
So how does that work? I got the chance to sit down with Bob Gault, VP of Worldwide Service Provider Channels, and he filled me in on what’s going on with Managed Services and Service Provider Channels as a route to market, and how you can take advantage of more deals out there today.
Here’s what Bob had to say.
Want to learn more about the details? Here’s what you need to know about the big topics and trends in Managed Services right now, and how Cisco can help you capitalize on those trends. Read More »
If you are a service provider, the title of this blog probably has you shaking your head. SPs know only too well that Internet video is costing them money because of the expense of maintaining an infrastructure capable of delivering high-quality online video. The good news is that there is a way to monetize that demanding video traffic.
In 10 to 15 years, Cisco Internet Business Solutions Group (IBSG) estimates that consumers will be watching Internet video as much as 50 percent of their video-watching time. Rather than panicking at the thought of supporting that magnitude of video traffic, SPs should be thinking about how to turn it into profits.
SPs have a strategic advantage over current content delivery network (CDN) providers; traditional CDN services allow content providers to bypass Internet congestion points, but do not allow them to bypass potential congestion points within the SP network that provides Internet access to consumers. CDN services delivered via the SP’s network are delivered by CDN caches placed much closer to the final viewer, reducing the probability of having congestion issues over the delivery path.
“IPv6’s time has come. For a long time considered a satisfactory but too costly technical solution to implement, IPv6 is now an issue that cannot be ignored.” Thus begins the preamble for the V6 World Congress Inaugural Event.
Conference Day One: On Tuesday, February 8th, Mark Townsley, of Cisco opened the meeting with the first keynote presentation: Business Case for IPv6 -- giving an overview of the state of the Internet and the Networking Industry. The central theme of the meeting was how “…as an industry we need to work together to create a network effect, in order to stimulate a virtuous cycle of IPv6 deployment amongst all the players in the industry.”
Erik Kline of Google spoke at the meeting along with distinguished guests. Google, Facebook, Comcast, Akamai and others highlighted what they were working on. Content providers such as YouTube also spoke about their involvement in IPv6. Alexandre Cassen from Free (Iliad Group) made an announcement that they already have more than 490,000 users on IPv6. Free Telecom’s new Freebox gives new subscribers IPv6 by default.
“Free is committed to providing the latest innovations for its customers, including full support today for the IP Next-Generation Network, IPv6. We have chosen the Cisco Series Aggregation Services Routers ASR 1000 router for their support of an integrated high-performance IPv6 Rapid Deployment or 6rd technology, which allows us to supply IPv6 to our users in a remarkably simple and cost-efficient manner.” Maxime Lombardini, chief executive officer, Free (Iliad Group, France)
In case you weren’t able to join us at Mobile World Congress show this week, I wanted to share what we are highlighting at our booth and during my presentation. Thanks to a Cloud delivery model paired with an intelligent end-to-end network, we believe that our SP customers are positioned well to Monetize and Optimize their services over the network from the data center more flexibly while offering richer experiences for their customers versus their OTT competition.
Cisco has the ability to enable a Mobile SP service via the Cloud from multiple angles:
Tested and deployed Cloud-enablement solutions (Hosted Collaboration Solution and Infrastructure as a Service)
Professional design and implementation support from the first-class Cisco Advanced Services group
The industry’s best-of-breed ecosystem partners for orchestration, virtualization, and storage
What follows is the presentation I gave earlier today at Mobile World Cogress during the App Planet Forum Series: