By Tom Ohanian, Cisco Service Provider Sales Business Development Manger
The desire is all around us—being able to consume the type of content we want, wherever and whenever we want it.
It seems simple. A person merely wants to click on a button and have interactive control of content while it plays back on a range of consumer devices. When we click on a song or a film that we’d like to purchase or rent from an online store, we’re looking for content, convenience, and ease of use.
What the consumer probably isn’t aware of—and most certainly shouldn’t be concerned with—is that a complex digital media supply chain exists before that content becomes available across devices. That supply chain starts with raw materials—the video and audio clips that make up the program—through a series of processes that ultimately create a series of content choices for the consumer to download.
In the “good old days” of broadcasting, content was made available in two formats. Today, by adding Read More »
Tags: broadcast, cloud, content provider, media cloud, Service Provider, video, videoscape, virtualization
Mobile video is exploding at a rate unimagined only a few short years ago. Whereas the quick YouTube clip had been a satisfying enough diversion, consumers armed with next-generation devices now demand the latest bandwidth-busting, 2-gigabyte Hollywood opus. The end user wants it on his iPad, and he wants it now.
For the industry at large, this creates no shortage of challenges. According to the Cisco Visual Networking Index, by 2016, 71 percent of global mobile data traffic will be video, placing a heavy burden on the network. But along this next frontier of mobile video there are also unprecedented and exciting opportunities.
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Tags: analytics, business, Cisco, cloud, collaboration, data, digital entertainment, equipment manufacturers, IBSG, media companies, mobile, mobile cloud, models, monetization, network, rich media, Service Provider, service providers, video, visual networking index, web, wi-fi
For many students, this time of the year marks “Spring Break”. (Ah, just the thought of this brings back fun memories…) However, once you get past the stereotypical party imagery, it really is a time of assessment. Mid-term exams complete and we ask ourselves what we need to do to achieve that final grade. Service providers find themselves in similar circumstance with the IPv6 subject as World IPv6 “graduation” day quickly approaches in June.
At the March 20th Light Reading Cable event in Denver, two pioneers in the IPv6 field – our own Fred Baker, a Cisco Fellow and IETF Chair, and John Brzozowski, Chief IPv6 Architect at Comcast — talk candidly about the benefits of IPv6, beyond address widening; how operators are doing, in terms of the upcoming launch; and what happens post-transition. Fred also handles one he hears a lot “When is IPv6 going to be done? Because I’ll deploy it then…”
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Tags: cgv6, Cisco, comcast, Fred Baker, IPv6, John Brzozowski, Service Provider, World IPv6 Day
Cisco has taken a leadership role in driving the industry on the creation of standards associated with IPv6. At recent count we had over 458 RFCs related to IPv6 – over a third of the total!
One example of this is how our technical leaders have taken on the challenge in dual stack (IPv4 and IPv6) networks to reduce user-noticeable delays in when the IPv6 path is broken or slow. We’ve documented a method called “Happy Eyeballs” as described in Internet-Draft “Happy Eyeballs: Trending Towards Success (IPv6 and SCTP”).
Recently Cisco Read More »
Tags: cgv6, Cisco, Dan Wing, Happy Eyeballs, IPv6, Service Provider
The most recent “Megatest” was initiated by Light Reading to assess our CloudVerse architecture. In the second part of the test, Cloud Intelligent Networks, Light Reading sought to validate the performance of Cisco’s IP NGN infrastructure in a world of cloud computing, and so far it’s the industry’s only end-to-end test of public cloud infrastructure.
Key questions which Light Reading sought to answer included:
- Can Cisco deliver on the scale of network needed to connect customers to the cloud?
- How can traffic between clouds (data centers) be delivered most efficiently to optimize network resources?
- How can Data Centers keep up with the amount of traffic between them forecasted in the future, without having to replace long distance fiber infrastructure?
To learn more about how to administer and deploy IPv6-Based Cloud Intelligent Networks, and even have an opportunity to get your own questions answered, please attend a webinar with Sanjeev Mervana, Senior Director with Cisco, Jim Hodges, Senior Analyst with Light Reading, and Carsten Rossenhoevel, the Managing Director of the European Advanced Networking Testing Center.
The webinar will be held on April 4th, 2012 at 11am New York / 4 pm London and you can register at this link here. We look forward to hearing your questions!
Tags: ASR9000, cgse, Cisco, Cloud Intelligent Networks, CRS, DCI, EANTC, IPv6, Jim Hodges, light reading, Megatest, Service Provider