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From Paris with Roaming 2.0 at the Wireless Broadband Alliance

Contributed By Lisa Garza, Cisco Service Provider Marketing, Mobility Solutions

Paris WBAOn the edge of Paris this week, a group of Wi-Fi experts gathered for a historic occasion - one they’ll be able to tell their grandchildren about.

It was the 19th Roundtable Conference of the Wireless Broadband Alliance (WBA).

The occasion was the launch of the Next Generation Hotspot trials.  These trials will set the stage for the future of Wi-Fi, establishing it as a robust, secure technology that will augment and complement 3G and 4G networks for years to come.

Next Generation Hotspot is based on the concept that Wi-Fi networks should be as safe and easy to access as cellular networks.  Some of the base specifications for network discovery (IEEE 802.11u), authentication (IEEE 802.1x), and security (IEEE 802.11i) were well underway.  The cellular example of using SIM cards for user identification and using roaming hubs for inter-carrier negotiation and billing were then applied and the Wi-Fi Alliance (WFA) specification for Hotspot 2.0 was a result.

The trials also represent a historic cooperation between the WBA, WFA, and GSMA.  The WFA will hold a series of test events that will allow vendors to test and certify against the specification, and the WBA will carry out the trials in operator networks.  Twenty-seven operators, vendors and roaming hubs have signed up for the trials. The trial results will be provided to the GSMA for harmonization with 3GPP standards.

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Cisco at Cable Connections

By now, you’re packed and ready to get to Chicago for The Cable Show. Last we saw you, as trade shows go, was six months ago, at the Consumer Electronics Show (CES). That’s when we announced our “Videoscape” strategy.

Quick refresher: Videoscape is our way to describe what happens when service providers integrate cloud, network and client, to deliver a more immersive customer experience.

Since January and CES, we’ve deepened our Videoscape efforts - with a focus on  reducing implementation complexity, while enabling service providers to roll out TV Everywhere style services.  We want to make sure it’s on your list of things to check out!

So, without further ado, here’s what’s going on with Cisco at the Cable Show (at least what’s public):

In the booth (#749):

  • Videoscape Experience: A showcase that unifies linear, on-demand and online content with a full lifecycle content management system that we call Videoscape Media Suite and powered by our CDN network.  Look for the 10-foot user interface (it’s kind of hard to miss) showing IP STB and soft clients running on IOS, Android and PC/Mac environments.
  • Videoscape Cloud: When you can’t put something in the end device, for whatever reasons, put it in a network that can optimize the experience for that end device. Our cloud contains elements of unified computing (UCS), transcoding into right-sized streams for different screens (CTM), and it’s a delivery platform for multi-screen video consumption (CDS). Why do it? To leverage the power of the network enabled cloud to reach your service to multiple end-points (managed and unmanaged) - all from a common back-end while retaining device independence.
  • Video over DOCSIS 3.0: Come see the CMTS that gives 10x the bandwidth at 1/10th the cost of D2 services.  Our CMTS platform can now demonstrate QoS levels for adaptive bit rate (ABR) streaming; also check out our soft client for video playback in non-traditional end devices.
  • Cisco Prime Network Management: “Prime” is the umbrella name for our management and automation solutions for analyzing, designing, fulfilling and assuring network performance. It’s a modular suite of applications, designed to lower the total cost of ownership and to provide A-to-Z management for next-generation packet and transport networks.
  • Healthcare via TelePresence: For so many people, it’s not convenient or near to go visit the doctor. Cisco TelePresence offers person-to-person (and person-to-doctor) communication, unbounded by distance or physical location. As service providers continue to enter new commercial business segments, health care is a leading candidate. It’s ideal for telemedicine applications, it lowers the cost of care, and it provides a new and efficient way for physicians and hospitals to do business.
  • Service Provider Wi-Fi Solutions: Interested in adding carrier-grade Wi-Fi to your services mix? Check out our Next Generation HotSpot technology, which aims to simplify customer authentication and monetize WiFi networks. Also new: Come see our High Density WiFi, designed to provide wireless broadband coverage in sports and entertainment stadium environments.

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M.O.VE on the Move: Mobile Operators Take to Cisco’s New Mobility Strategy

At Mobile World Congress last month we introduced our M.O.VE strategic framework and we’re already seeing the message take off.   We recently announced our relationships with major mobile operators, MegaFon in Russia and Reliance Communications in India.  Both of these operators are taking advantage of solutions within the M.O.VE strategic framework.

M.O.VE, with its targeted approach to helping operators monetize and optimize their mobile networks while enhancing the video experience, appears to be the right framework at the right time, and speaks to operators’ technical, financial, and business needs in a comprehensive and tangible way.

With the introduction of our first three M.O.VE solutions - Mobile Videoscape, Adaptive Intelligent Routing, and Service Provider Wi-Fi - we’re bringing practical innovations to market that can provide mobile operators with real benefits today.

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