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Location-Based Services & Monetization for Service Providers

Location Based Services in the Service Provider (SP) world is a very hot topic at present, with many SP’s looking for monetization opportunities for Wi-Fi.

Cisco has been working with our service provider customers to help deliver monetization capabilities; one way of opening new revenue opportunities is by using our new Connected Mobile Experiences (CMX) Solution.

Dr. Brendan O’Brien, Director of Product Marketing for Cisco Connected Mobile Experiences, continues his thought leadership blog series to tackle the trend towards location-based services in the Service Provider space. Brendan takes a brief look at some of the drivers for Wi-Fi in the SP world and some steps along the value chain, then dives into the emerging models where SP’s are beginning to focus their attentions on monetization and new, additional revenue opportunities. Read more at http://blogs.cisco.com/sp/location-based-services-monetization-for-service-providers 

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Mobile Broadband – the Blueprint for Progress in 2013

I’m very upbeat, regarding the current outlook for the Global Networked Economy in 2013. In particular, I see a tremendous opportunity to further explore the many benefits of readily-available wireless access to the internet.

Numerous events occurred during the course of 2012 that indicate we’re getting closer to a mobile broadband nirvana scenario – whereby network deployment has a positive impact on economic growth and potentially results in a higher living standard for those that take advantage of this valuable resource.

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Wired or Wireless: Will the Distinction Matter?

Howard Baldwin - Photograph

By Howard Baldwin, Contributing Columnist

How symbiotic is the relationship between wired and wireless technologies? Simple answer: very. Increasingly, the perceived gap between traditional cellular (3G, 4G), Wi-Fi, and wired technologies is narrowing.

There’s no question that the gap between wireless technologies is narrowing. Tiago Rodrigues, project director for the Wireless Business Alliance (WBA), sees venues such as sports stadiums, shopping malls, and even universities combining cellular and Wi-Fi coverage.

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Webinar Thursday: Sneak Peek on #ConnectedMobile

This Thursday at 10a.m. PST, we have a fabulous webinar where we’ll discuss a new wi-fi solution that can help businesses more effectively engage and better understand their customers.  What’s cool is that this new wi-fi solution will help businesses offer personalized and enhanced mobile experiences for their end users – even based on where they are or how long they’ve been at a particular spot.  A great part of this webcast will be the discussion on how businesses who’ve deployed it are using this new tech.  Click on the image to the right to register. 

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The Cloudbook Advantage in a Multi-Device World

At work, I read a lot of material, online and offline — seriously, it’s like a constant in my workflow. That being said, when I’m not reading I’m likely writing something or thinking about what I’m going to write.

When I’m pondering the type of story I’ll work on next, I’m often in front of my notebook computer and widescreen monitor (like I am right now, as I write this paragraph), with hands resting on the keyboard — in hopeful anticipation, for the epiphany that might appear.

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