It has been a long winter for many of us. Nevertheless, the snow is finally melting and it’s an entirely new season for Qwest and Cisco.
Qwest has implemented the Cisco Unified Service Delivery (USD) solution across its CyberCenters. Qwest CyberCentersSM provide a highly-secure, reliable, scalable foundation for the delivery of state-of-the-art hosting for mission-critical enterprise application services.
Qwest VP of Product Management and National Network Services, Eric Bozich, talks about how
Cisco Unified Service Delivery brings new flexibility to cloud service delivery.
The Cisco USD solution helps Qwest optimize its CyberCenter network, application, compute and storage resources, while reducing capital, operating, real estate and energy costs. This creates new economies of scale for Qwest and attractive pay-per-use business models for their enterprise customers. The Cisco Unified Service Delivery is helping Qwest to change the game by bringing new levels of service agility to the cloud.
A Game changer occurs when something that is thought about enables competitive advantages that were previously unachievable. Ideas that level the playing field or outpace the competition don’t come along every day. The Cloud is considered a game changer for service providers (SPs) enterprise and consumer customers alike. It’s a solution offering mutual advantage to all participants. There are so many people writing about it that we’re almost all becoming cloud-weary.
But like every good idea, execution is the key. If the Cloud cannot be leveraged by businesses profitably then the scorecard doesn’t go positive - and in the case of service providers the scorecard is based on new revenue generating services, faster ways to get there, new levels of customer satisfaction, new ways to trim costs and new business opportunities.
For enterprises, using an SP or hybrid-Cloud approach offers new ways to cost reduce IT budgets and concentrate limited human capital on their core business offers. Mobile workers and teleworkers, can access resources at their fingertips while branch offices are linked to scalable, virtually unlimited resource pools via the network.
Cloud offers SMBs a way to compete head-to-head with Fortune 1000s using new pay-as-you-go (or a pay-as-you-grow) business models. Applications that were unaffordable are now available on-demand.
Cisco Unified Service Delivery is helping Service Providers change their game when it comes to the Cloud. Service providers need a flexible, dynamic solution that enables on-demand service delivery. They need to integrate pools of resources within, across and beyond the data center and Cisco USD is the industry’s most complete end-to-end solution. The ability to manage a cloud solution from the data center all the way to the end point while applying the right QoS and security and meeting numerous other parameters will be critical metrics for success.
Welcome back to our fourth and final installment of the updated Cisco Connected Life User Experience (CLUE) Index findings. We’ve previously covered residential and business services, and today, mobile services will be in the spotlight. The “On the Move” portion of the CLUE Index grew 19.45 points, from the baseline 100 index points value (based on 2008 global service adoption data) to 119.45 (based on 2009 global service adoption data). On the Move grew more than other segment in our study. Personal mobile devices (smartphones, PCs/laptops, tablets, E-readers, et al.) have become indispensable communications, information and entertainment gear for global wireless consumers. The combination of expanded 3G/4G networks, broader wi-fi access and greater device computing power for advanced mobile broadband applications and services has enabled this segment to flourish in spite of a challenging global economy. Here’s a graphic summary of business services global growth:
We tracked global penetration of the following mobile services as part of our CLUE research:
Mobile text messaging: mobile text-based services, including Short Message Service (SMS) and instant messaging
Mobile Multimedia Service (MMS): mobile services that include multimedia objects such as images, videos, audio, and rich text in addition to text
Mobile email: email on mobile phones
Mobile gaming: downloads of full games as well as online gaming on mobile phones, including single-player and multiplayer online games
Mobile music: full track downloads and music streaming services on mobile phones
Mobile television: scheduled TV content delivered over cellular and broadcast infrastructures
Mobile video: on-demand video content downloaded or streamed to the mobile handset
Mobile social networking: mobile services ranging from simple chat rooms with only texting tools, to multimedia-rich environments and user-generated content (UGC) sharing communities
Mobile LBS: services that include personal navigation, point of interest (POI), friend-finder, and family-tracker services
Mobile commerce: services such as mobile banking, local and remote mobile payments, and domestic and international funds transfer
Yesterday, we discussed the “At Home” or residential services category of our Cisco Connected Life User Experience (CLUE) Index findings. Today, we’ll focus on the “At Work” or business services category of our CLUE research. The At Work portion of the CLUE Index grew 14.17 points, from the baseline 100 index points value (based on 2008 global service adoption data) to 114.17 (based on 2009 global service adoption data). Globally, businesses are supporting telecommuting employees, remote workforces, and improved communication with partners and customers through network systems and resources. As businesses have had to re-evaluate their travel policies and budgets, video conferencing and other web-based collaboration services have been adopted as cost-effective alternatives. Here’s a graphic summary of business services global growth:
We tracked global penetration of the following business services as part of our CLUE research:
Business instant messaging: fixed-line business instant messaging, including all business users of on-premises and hosted email
Business IP telephony: IP telephony lines or end points that are attached to a dedicated IP-enabled or a dedicated IP phone system, not including shared or multitenant solutions
Business audio conferencing: phone-based conferencing with no video
Business web conferencing without video: collaborative sessions that use a standard web browser or downloaded client to share an application or to make a remote presentation over the Internet
Business personal video conferencing: includes client-server PC-software-based desktop conferencing, video telephony, web conferencing with video, and executive video conferencing
Business room-based video conferencing: group video conferencing that includes Cisco TelePresence® systems and multicodec and single codec conferencing systems
Mobile business email: mobile business email for users on an enterprise mobile account; this is considered an extension of office email service
Mobile business messaging: messaging for users on an enterprise mobile account; this is considered an extension of the office messaging service
Mobile business location-based services (LBS): business LBS for mobile employees such as the salesforce, and other location-tracking services for industries such as transportation, health, and security
The At Home portion of the CLUE Index grew 7.56 points, from the baseline 100 index points value (based on 2008 global service adoption data) to 107.56 index (based on 2009 global service adoption data). “That’s great, you may be saying, but what does this really mean, Webster, besides a fun field trip with index numbers?” you may be asking…and good question. The bottom line is that for all the attention on the residential market, this segment demonstrated the smallest growth (compared to At Work [+14.17] and On the Move [+19.45]). As global consumers have collectively tightened their belts during the global economic recession, we believe this comparatively modest increase reflects residential consumers’ careful spending of their disposable household incomes. Here’s a graphic summary of residential services global growth:
We tracked global penetration of the following residential services as part of our CLUE research:
Consumer instant messaging: fixed-line instant messaging for consumers
Consumer VoIP: including both Internet VoIP (e.g., Skype), and dedicated VoIP subscriptions from a broadband service provider or an independent VoIP service provider (e.g., Vonage)
Online gaming: games either downloaded from or played over the Internet, including Internet-connected console gaming
Online music: songs or music tracks downloaded from or streamed over the Internet
Online video: video downloaded from or streamed over the Internet
Social media: social networking (e.g., Facebook or MySpace) and blogging
Next-generation TV: multichannel television including cable TV, Internet Protocol Television (IPTV), satellite TV, and paid digital terrestrial TV.
Time-delayed TV: personal video recorders (PVRs) or digital video recorders (DVRs) that allow recording of TV content to be viewed at a user’s discretion, using a next-generation TV service
VoD: on-demand video programming that is streamed or downloaded through a TV set-top box, using a next-generation TV service