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What is a Channel Partner?

I’ve been with Cisco 11 years.  Sometimes I forget that companies, much like families have their own language.  I can look at my husband at any time and say “Baxter, you ate a whole wheel of cheese?  I’m not even angry I’m impressed!” and he laughs.  He not only knows I’m trying to break the tension, but it takes us back to our first date (It’s a quote from Anchorman, the Legend of Ron Burgandy). Within my Cisco family I can say SBCS and people know exactly what products I am talking about and which products I’m not talking about.  Truth is, those four letters are a complex communication and sometimes we forget as Cisco-ites that we have our own language.

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