I have a keen interest in the Latin American region because several of my closest friends and my respected colleagues are from this region. Also, internal market forces and global demand are accelerating the rate of data center projects, further heightening my interest. Last year, I visited the region where I got to see data center build outs and realized the extent of the “greenfield” opportunity. I very recently got acquainted with Daniel Garcia, a 12-year Cisco veteran and Security Specialist sales engineer covering the Latin American region. I found his insights most valuable and different to what I usually hear.
For Daniel the greatest difference between the Latin American Region and other regions is the number of Greenfield data center projects. But Daniel finds that many customers are looking for “cookie cutter” solutions that they implement into their environments without much customizing. This was something I hadn’t heard before but which makes excellent sense. The reason for this approach is that many customers lack in-house IT expertise and require proven solutions. The benefits of this approach mean less risk, less cost and with any validated solutions, far less time in production and testing. The downside is that each organization has distinct needs according to their business line and size, and their risk tolerance will vary. Daniel works with his customers to tweak data center reference architectures to provide customers with a tailored and secure data center environment. Read More »