It seems like everything can and is going virtual…including concerts, elections, contests, and more. In this blog post I am going to ruminate on examples that are trying out virtual for the first time or pushing the virtual envelope further than before.
uStream seems to be the winner in the live virtual concert race. Cisco and AT&T just yesterday hosted the Doobie Brothers live as a pre-cursor to their new album release.
My prediction (via my virtual crystal ball) is more of these mega concerts will take place, REO Speedwagon preformed later on the same day as the Doobie Brothers, but the game changer here will be the focus on exposure for smaller/indie bands. This is much like the way MySpace changed the music publishing industry forever by enabling a viable marketing engagement to a large and highly engaged audience of music fans around the globe, difference being this time it will be live ! For example, check out “Stripped Down Live with Curt Smith”. This weekly show, hosted by Curt Smith of Tears for Fears, features a different musician who comes on and shows off their acoustical talent. You can and will see these types of experiences happening on the web as well as immersive virtual worlds such as Second Life, which has launched many an indie musicians career. Take Keiko Takamura who recently debuted her 1st album which she co-financed with Linden Dollars from her Second Life Fans. Check her out below.
I’ll save mobile for a later date as that is a blog post in and of itself