search engine optimization

March 6, 2013

DIGITAL AND SOCIAL

Optimize Social Profiles for Better Search Engine Results

4 min read

Social Media Optimization (SMO) is the practice of building and maintaining social network profiles and activity in ways that are most likely to have a positive effect on one’s search engine rankings, increase brand awareness, drive traffic to web sites, and generate sales and leads. SMO starts with optimized profiles. Public social network profiles tend […]

February 26, 2013

DIGITAL AND SOCIAL

The Social Media Play on Search Engines

This post is included  as part of a series related to social media training efforts underway at Cisco.  I sat down with Mark Traphagen  and Phil Buckley of Virante to ask a few specific questions around social media and how social media interacts with search engine  marketing and optimization.  This is the first of two parts for this […]