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Cisco Live 2015, San Diego – A Week of non-stop technology showcase and excitement

sandiego

Cisco Live US 2015, Cisco’s premier education and training destination for IT professionals worldwide, kicks off next week at San Diego. More than 25000 customers and partners converge to network and share their experiences, and potentially meet new peers onsite. This year is particularly special as John Chambers introduces new Cisco CEO Chuck Robbins on stage to co-host the keynote.

JCkeynote

Like you, I am eagerly awaiting the keynote set for Monday June 8, 3 PM local time. John and Chuck will discuss emerging technology and business trends and their implications for Cisco, its customers, and its solutions. .

There are several other keynotes in addition, such as Industry keynote by Cisco Exec Karen walker, Guest keynote by Mike Rowe, Luminary keynote by Dr. Peter Diamandis, so prepare your agenda in advance to get a broad exposure.

For the remainder of this blog I will focus on Application Centric Infrastructure (ACI) and the ACI highlights. The logical place to start is with Soni Jiandani’s Innovation Talk on topic “Fast Track to Fast IT: Cisco’s Application Centric Infrastructure” scheduled for June 10, 9 AM. Soni hosts Symantec CIO Sheila Jordan and both discuss how ACI helps deliver a simple, secure and smart solution that delivers on the promise of Fast IT.  Soni will also have new updates about the ACI ecosystem but we cannot give away the surprise here – you will have to attend her session to find out. Soni’s session always sets the tone for the rest of the ACI presence at the show.

Let me now segue into ACI Breakout sessions. ACI breakouts feature prominently among a large collection of 600 plus breakout sessions this year with several experts addressing hot topics in Operations, deployment, and eco-system. I will recommend a few breakouts that I consider relevant to current Data Center trends and ACI deployments. First and foremost, let me talk about Cisco Exec Shashi Kiran’s breakout session on Data Center and Cloud Strategy, slated for June 10, 10 AM. Shashi will provide excerpts of how with acceleration of digital business, CIOs and LOB owners map their DC and cloud strategy to deliver better business outcomes. Shashi is a phenomenal speaker and will cover such exciting topics as SDN, Big Data, IOE and how these come together to create a compelling architectural play. So, mark this as a must-attend session.

Many customers have expressed their interest in hearing how ACI helps operationally from application provisioning and trouble-shooting standpoint. Harry Petty, Director of Marketing, Cisco systems brings you exactly that perspective in his breakout session. Harry will give a detailed view of simplifying Day-0,1,2 operations in Application centric Data centers, and in particular focuses on how Cisco ACI addresses the challenges of service quality, secure and reliable application delivery, agility and simplified operations of cloud infrastructure. Harry’s session also covers policy based automation of tenant on-boarding, application containers, self-service catalogs, application monitoring and trouble-shooting among other things.  If you are unable to attend the breakout, Harry also is hosting a panel session on building Data Centers with ACI on June 9, featuring Cisco Subject matter experts Chad, Cesar and Eric and discuss their ACI deployment experiences across industry segments. I also would recommend Craig Huitema’s breakout that brings how businesses can be sped up simplifying Data Center with ACI and Nexus. Craig will discuss the Nexus portfolio and clarify how ACI simplifies these elements resulting in a faster, more flexible and responsive IT that better aligns with the business needs of today’s rapidly shifting environment.

Most of you by now will be raring to make a beeline to the world of solutions as it is where exhibitors and subject matter experts from various partners and customers of cisco throng to gather insights on what’s new and exciting.

WOS

This year, we are showcasing a big collection of solution demos spanning multiple architectures including Data Center, IOE, Security etc. It will take me several blogs to cover them all, so I will stick to ACI my focus area. Solutions from more than 250 cisco partners are on display in the world of solutions. Here’s your opportunity to explore the broader Cisco Partner eco-system, find answers to your specific networking challenges, and hear the unique perspective of cisco engineers and partners.

Our ACI solutions and demo showcase focuses on typical customer care-abouts. The demos include securing and scaling applications with ACI, Cloud orchestration with ACI, Role of policy in automation, Multi-Hypervisor Data center operations, actionable analytics and visibility with ACI among others. Please stop by our Cisco booth for a detailed engagement with one of our subject matter experts. If you happen to have some time, please do plan to have in your agenda the Theater presentations that run every 15 minutes. These short duration presentations give you an overview on key topics such as how ACI’s open API has enabled a broad L4-L& eco-system with Citrix, F5, A10, Radware, et al. The session titled “Broad L4-L7 eco-system with ACI”  runs on Tuesday 11.30 am, and I also recommend you attend the session titled “Security with ACI” on Wednesday 4.45 PM. These are very highly sought after topics in most of our customer engagements. There are several others you can choose form the agenda planner.

One of the key pillars that made Cisco ACI phenomenally successful is the Open and Secure eco-system of 35 plus leading partners that have built joint, integrated solutions with ACI. F5 is a leading ACI partner on the L4-L7 integration front.

F5

In fact, I fondly recollect my last week’s experience at F5 Agility, Scotland, where there were numerous high touch activities from Panel sessions to breakouts and demos and customer interactions. The highlight was Cisco Exec Shashi Kiran joining F5 Exec Calvin Rowland and fellow Cisco Exec Patrick Schmidt in a panel session. For those of you not familiar with ACI, this panel session is a great opportunity to learn how Cisco and F5 are expanding their partnership, how their combined thought leadership is advancing the SDN landscape, and customer successes and momentum experienced by Cisco ACI, F5’s BIG IP & BIG IQ in the marketplace. Watch Panel Video.

F5 has exciting demos and videos featuring Cisco ACI- BIG F5 and BIG IQ. Please check them out. F5’s engineer Vincent Ng is doing a breakout on “Real world deployments with Cisco ACI and F5 LTM”, June 9, 4 PM. It is a fantastic session where Vincent will explain how customers moved the solution all the way from POC to Production detailing best practices along the way. Mark it in your agenda if you are looking for customer deployment experiences. Several F5 execs will be present as well in F5 booth, so you can understand the big picture and strategy behind how the two companies are evolving the SDN landscape. F5’s Vladimir is also speaking in the DevNet Zone on the topic of deploying applications with F5 iApps and Cisco ACI. Also, checkout the white-board Video featuring ACI working with BIG IQ and BIG IP in real-world deployment scenarios.

Cisco and F5 are hosting a live Q&A panel session focused on developers on June 16, 1 PM PST. This panel session titled “F5 Synthesis & Cisco ACI – Under the Hood: Ask the Experts” will be hosted by Cisco and F5 subject matter experts based on care-abouts of developers from Cisco DevNet and F5 DevCentral community. This is a live Q&A session — get your questions ready! If you’re interested, please head over to the F5 Event Registration site and register to reserve your space. You’ll also be able to pre-submit your questions for a chance to win a T-shirt from F5.

citrix

 

Citrix is another of Cisco’s key ACI eco-system partner and Citrix is lighting up the Partner section with booth demonstrations, speaking opportunities and social media outreach. We are thrilled to be continuing our Strategic Partnership momentum with Citrix after our successful sponsorship at their Synergy event a few weeks back in Orlando!  We demonstrated how we are delivering workspace mobility on a software defined network with a wide spectrum of innovative solutions for virtualization, mobility, networking and cloud services to enthusiastic attendees.  Along with packed attendance for our booth demos and presentations, we had multiple sessions and customer testimonials to underscore our ability to deliver multi-faceted solutions to our mutual customers.

At the Citrix booth, you can see demonstrations of Citrix thought leadership momentum with Cisco ACI (SDN) and Citrix software defined workplace, and elevated joint Citrix and Cisco solution leadership and momentum. Multiple Cisco breakouts on ACI will feature Citrix NetScaler integrated solution with ACI. Check breakouts TECACI-2009, BRKAPP-2032, BRKVIR-2044 for details. Dave Potter a Cisco Live regular attendee is presenting at the Cisco Theater and a breakout both on topic “Citrix and Cisco Alliance: Delivering the Best in Software Defined Networking and ACI Integration”. There are numerous demos planned in the Citrix booth centered around ACI-NetScaler and I strongly encourage you to take a detailed tour of these.

Be sure to visit Citrix at booth #2023 to discover the breadth and depth of our partnership with its best in class solutions across mobility, cloud, data center and software defined networking.

We also want you to have lots of fun amidst your busy schedule. Excited to see Aerosmith at Cisco Live? Get your free personalized and digitally autographed photo from the band. Cisco customers will be celebrated at our annual Customer Appreciation Event. Petco Park, home of the San Diego Padres, will be the setting for this spectacular celebration on Wednesday, June 10, 7:30 p.m.

 

aerosmith

There are several other ACI partners of cisco showcasing their ACI centric solutions and I will exceed the guidelines for a blog if I were to describe each one of them. I hope you will enjoy the event and for those who are new, do not feel overwhelmed and I have been there. Our Cisco ambassadors will meet and greet you and make you feel at home. Do not hesitate to ask one of Cisco staff what you are looking for. Enjoy the show.

Related Links

https://www.youtube.com/watch?v=m_Jy8_-O5nc

https://www.youtube.com/watch?v=ibVWF__fPf0

http://www.cisco.com/c/en/us/solutions/data-center-virtualization/dc-partner-f5-networks/index.html

http://link.brightcove.com/services/player/bcpid2162812892001?&bctid=4258209600001

www.cisco.com/go/aci

http://www.ciscolive.com/us/

http://blogs.citrix.com/2015/05/20/synergy-indeed-sdn-delivered-by-cisco-and-citrix-at-citrix-synergy-2015/

 

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Service Provider Takes Stage at Cisco Live San Diego

Igor-DayenGuest Blog by Igor Dayen, SP Product and Solutions Marketing

We have been enabling service providers to transform the experience, transform the business and transform the architecture with cloud-based capabilities. Service providers now have more options to achieve business outcomes such as increasing revenue, decreasing operating expenses and enhancing agility when implementing Cisco strategy.  Using the Cisco Open Network Strategy for service providers, you as a service provider can take full advantage of your untapped network value, improve business agility, and simplify operations.

SP CLUS

This year at Cisco Live San Diego 2015, we have prepared a great collection of demos Read More »

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Software Defined Wide Area Network Orchestration: Take Control of your Network

The WAN: Then and Now

The Wide Area Network (WAN) has been at the foundation of enterprise networks for decades: responsible Untitledfor connecting people, applications and data across a large number of locations.  Traditionally, the WAN was relatively static and a “set it and forget it” configuration methodology was acceptable and effective. Management tools were simple and straightforward, yet limited. As an example, while studying for my Routing and Switching CCIE lab exam 15 years ago, I had to become proficient in command line interface, node-by-node configuration and WAN troubleshooting.  In order to ensure timely completion of the exam, the use of notepad (scripts) and CLI shortcuts was imperative.

15 years later, many of us still manage our WAN’s in the same way: using text files, simple automation tools and scripting engines on a node-by-node basis.  While this is reasonably effective on a small-scale network, similar to Metcalfe’s Law, the complexity of the network is equal to the number of nodes on the network, squared.

Today, application, cloud, security and other imperatives require the WAN to be dynamic and flexible to meet business needs.  The agility and frequency of change the WAN requires is increasing exponentially.  In addition, the price/performance of broadband relative to private lines (MPLS/Frame Relay) and the availability of cellular (3G/4G/LTE) has encouraged the adoption of hybrid architectures reducing cost, but increasing complexity.  The business is asking IT to do more with less, leverage existing hardware to contain costs, support past and future applications, and be more agile. In order to keep up with these transitions and business requirements, the enterprise needs better tools.  Read More »

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Bringing Software-Defined Networking to the WAN

Today, I am pleased to announce that we will be showcasing the  Cisco Intelligent WAN (IWAN) Application for the APIC-EM controller with early adopter customers at Cisco Live San Diego next week. For those of you familiar with Cisco’s SDN solutions, the APIC-EM builds on Cisco’s ACI architecture to extend Software Defined Networking from the Data Center to the WAN and Access areas of your network.

Before diving into the IWAN App, you might be wondering what is “Software Defined Networking for the WAN” or “SD-WAN” is. The simple answer is that the same benefits that SDN brings to the Data Center can be applied to the Wide Area Network. SDN for the WAN is all about moving from feature by feature configuration to policy and intent driven management. Benefits achieved include reduced costs to operate the WAN and optimize bandwidth. It’s about improving your application experience, enabling digital experiences in your remote branches, and enabling you to move to cloud based applications without giving up on application performance. Finally, it’s about WAN resiliency. Crucially, you must achieve all of this while maintaining end-to-end security and this requires enhancing security capabilities.

Sounds like a lot? It is, and that’s why we (and most of the industry) are so excited about the changes happening in the WAN. To boil it down, as I talk to customers about evolving their WAN architecture to meet the growing bandwidth and performance demands generated by mobile devices, digital stores, cloud based applications, and IoT sensors – to name a few – customers are focused on a short list of business outcomes:

  • Greater business agility with faster application delivery
  • Reducing costs with simplified operations and management
  • Improving business continuity with high availability and resiliency

If these business outcomes sound familiar it is because we are addressing them today with our Intelligent WAN Solution (IWAN) and have been talking about them for the past few years. What’s unique about Cisco is that we have built IWAN to be integrated with our industry leading ISR and ASR 1000 routers while many others have chosen to go with a pure overlay. By combining the strengths of IOS XE software with rock solid hardware to provide detailed visibility across all layers of the network, the Cisco IWAN solution has a much more intimate understanding of network conditions and can make better and faster decisions about how to direct traffic over the WAN. IWAN also retains all of the inherent resiliency, security, and self-healing aspects that routing protocols were developed to provide. Combine this with Cisco’s industry-leading security portfolio as well as our end-to-end vision for policy based infrastructure (ACI) and we have a solution is pretty hard to beat. Read More »

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How We Migrate Hundreds of Applications to the New ACI Platform

I am in the trenches of our migration to an Application Centric Infrastructure (ACI) platform, helping my team transition hundreds of applications. Cisco IT has broken down the migration process into nine steps: Read More »

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