2013 was the year I started working on SDN -- specifically in the area of devising professional services for Cisco ONE and Application Centric Infrastructure, ACI. A few months ago, I used a compendium to summarize my Cisco Domain TenSM blogs. This was well received, so I thought it would be a good idea to wrap up the year with a summary of my 2013 journey into the SDN world, and in particular the adoption challenges I learned about along the way, some of which are illustrated in the diagram below.
Throughout 2013, I’ve had the opportunity to meet with services provider leaders from around the globe. Whether they are large or small, focused on consumer services or business, or engaged in video or mobility, their ambitions are very much in line with our strategy: To help them monetize and optimize their networks, while accelerating their ability to deliver their services.
- Monetize: From innovative new managed security services, to video, cloud and new machine driven (M2M) services to enable the Internet of Everything (IoE), there are a number of new incremental revenue opportunities for service providers which sit at the very center of these trends estimated at over $2.9 Trillion over the next 10 years.
- Optimize: Delivery of these new services has to be less than the cost to deploy and operate them. At the end of the day, the SP is a business, and, as all businesses, they need to be profitable. New ways to deliver these services as economically as possible are key to their success.
- Accelerate: In this dynamic marketplace, service providers need to move quickly to seize these new opportunities. Gone are the days when service rollouts can take months or quarters Instead, they need to operate at “web speed” shortening the time to provision new services from months to minutes and do it in a cost-effective way. Read More »
The other week I attended the “Software Defined Networking 2013” conference in London. This is a UK-based event for the discussion of SDN, OpenFlow and Network Virtualisation Solutions from a strategic perspective. There were quite a few interesting perspective s I picked up at this conference. In particular, the conference for me reinforced the potential of SDN – but if you apply it to the wrong problem, you may not get the return you hope for!
Top of mind for me, then, coming out of this conference was a demo of “What SDN Can Do For You” from one of our competitors. At best, the phrase “using a sledge hammer to crack a nut” comes to mind.
The demo came from our friends in Palo Alto, who once (boldly but incorrectly!) predicted that “Cisco UCS would be dead a year after launch”. They gave a SDN-focused demo that, when I “peeled back the onion”, didn’t demonstrate a compelling SDN use case. Rather, it convinced me that if you have this particular problem as illustrated in their demo, you don’t need SDN: you need a new vendor!
Tags: ACI, application centric infrastructure, architectural approach, Cisco collaboration, Cisco Services, Cisco WebEx, jabber, Jabber Video, network virtualization, onePK, SDN, software defined network
Why are these qualities a necessity for a thriving programmable infrastructure? Simply, it will allow enterprises to be ready for today’s business needs and tomorrow’s new business models.
Organizations must be able to quickly, intelligently and securely leverage their infrastructure to keep pace with business transformation driven by emerging cloud and mobile technology.
Today’s world is dominated by what Gartner Vice President David Cearley calls the “four powerful forces: social, mobile, cloud and information.” An infrastructure must increasingly demonstrate it can add value to the business, by rapidly and securely rolling out new services, apps and capabilities in a connected world.
As the saying goes, the constants in life are death and taxes. We all know there are more than those two, including change and its counterpart, disruption. Business success will result from responsiveness and adaptation that will happen at a rate and with intelligence that we’ve only begun to get our heads around. And, most CIOs I speak with are asking about how they can adapt and scale their infrastructure to be prepared as the Internet of Things evolves into the Internet of Everything.
This change brings big implications for IT. The role of IT is changing, in the face of cloud and mobile apps, and the growing understanding that every company is a technology company. From the consumerization of IT to what Gartner Vice President David Cearley calls the “four powerful forces: social, mobile, cloud and information,” IT must increasingly demonstrate it can add value to the business, by rapidly and securely rolling out new services, apps and capabilities in a connected world.