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Fresh Perspectives on Monetization in Programmable Service Provider Networks

bioShot-sWritten By Wayne Cullen, Senior Manager, Service Provider Architectures

Agility. Scalability. Automation. Orchestration. Programmability. Service providers are exploring such an array of new and exciting capabilities these days! You hear a lot about lowering costs by increasing efficiency and decreasing complexity.

But what about monetization? More specifically, do programmable networks help make you money while also saving it? What are the competitive benefits that lead to higher revenues from service agility and faster time-to-market? According to a 2013 Heavy Reading study, that’s a top expectation of service providers when asked about the potential benefits of software-defined networking (SDN). The Open Networking Foundation (ONF) has also promoted monetization opportunities based on SDN through new service creation and the enhancement of existing ones due to faster service creation, easier scalability, and mass customization.

Enhanced Revenue Generation with SDN-enabled Applications and Services Read More »

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Will Software Defined Networking Actually Happen?

As a writer for the IT media, conference speaker, and co-host of the Packet Pushers podcast, I cover emerging networking technologies often. The new tech that comes across my screen ranges in value from “I can’t believe that got funded,” to “Why has no one thought of this before?” and everything in between. As a big idea, software defined networking (SDN) seems to generate about that same range of responses from network engineers. Some networkers think that SDN is an extraordinary technology that’s going to change the world of IT. Others see SDN as yet another in a long string of quirky networking ideas that never gained acceptance. In fact, as I’ve read responses to my SDN-related content over the last few years, I believe that more folks are in that latter camp. SDN is a fad. SDN is a buzzword. SDN will go nowhere useful. SDN will eventually fail to have a universal impact.

I understand the cynicism. After all, for a long time, networking had lapsed in an innovation coma, with nothing especially exciting coming along to really shake things up. Yes, Ethernet’s gotten faster. And that BYOD thing got everyone excited a couple of years ago. But for the most part, we design, build, and operate networks the same way today that we did fifteen or more years ago. The core underlying protocols have grown up or had new knobs and levers added, but generally speaking, if a networker of the past fell out of a time warp and into a design project today, it wouldn’t take them too terribly long to catch up. Read More »

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Service Providers Can Utilize Network Virtualization to Advance Human and Economic Development

With a rapidly increasing number of people, devices, machines and sensors coming online across the Internet of Everything (IoE), global service providers will require new capabilities to lead in the delivery of value-added, cloud-based services and applications. Service providers are recognizing the importance of using intelligent, virtualized networks that efficiently deliver new experiences and expand revenue opportunities. While there are many residential, business and mobile solutions that service providers can offer, network virtualization is also crucial for deployment in developing regions.

CLE Virtualization 800x800final

The IoE aims to bring the world together through technology and empower those who were once isolated, by transforming the ways they communicate. Access to mobile technology varies and may not be as prevalent in developing regions of the world. However, tablets and mobile phones are beginning to transform how these developing regions obtain and relay information. In fact, mobile phone subscriptions have climbed to nearly 5 billion in the Read More »

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The Napkin Dialogues: Nexus Programmability, Part I

I know that I take a different approach to learning new things than most people. At least, I know my approach is different than the way people present them. The good news is that when I get something, I really get it. However, when looking at the juggernaut that is “Software-Defined X,” or even “programmability,” I know that I’m still a long, long way away from feeling like I have a handle on it.

When I wrote the previous blog post on some of the key “Open” terms were in programmability, I was overjoyed to find out that there were a few people who also had difficulty getting a grip on this too.

In other words, I’m not alone!

There is still a bewildering amount of information that I still need to learn, however, and it seems to me that if I resonated with a few people about these high-level topics, there are probably a few more who are curious about what lies beneath as well. Fortunately I work for a company (and with a lot of people) who have been willing to help me. Read More »

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Cisco Evolved Programmable Network: Virtualized Services in an EPN World

nehibBy Greg Nehib, Senior Marketing Manager, Cisco

Part 2 – Virtualized Services in an EPN World?

In part one of this series Gina covered the basic definition of an Evolved Programmable Network or EPN and its linkage to the Cisco Evolved Services Platform (ESP).   Figure 1 offers a quick visual recap.

Figure 1:  Cisco’s Open Network Strategy

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And here’s a link to part one of this blog series if you need to play catch up.

In this segment we Read More »

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