When done properly, blogging is probably one of the best things you can do to engage customers and prospects, positon yourself and your company as a thought leader in your respective industry, and increase the SEO of your web site. But timing matters. Depending upon the goals you’ve associated with your blog, the timing of your posts can go a long way in helping you to achieve your objective.
Let’s say that you want to position yourself as a thought leader in your industry. Getting traffic to your posts is very important in reaching this goal. Based on the data and analysis from Dan Zarrella (@danzarrella) and HubSpot, you may want to make sure that you’re posts are live on Monday.
If you’re looking to drive engagement with your customers and prospect, the number of comments you receive on your posts is one way to measure this. Surprisingly, posting on the weekend may help to drive comments. According to this data, posts done on Saturdays receive the most comments. Clearly, your content has to resonate with your target audience at some level, but if you’re goal is around engagement, why not try posting on the weekend and see if your comments increase?