Mobility enables the extension of IT resources and application availability to anytime, anyplace, any way. Initially people thought that the “mobility movement” was just hype; however, it is definitely a reality, as it has become ubiquitous with efficiency. All of these new devices and social applications are bringing potential security risks to the enterprise and public sector organizations. The threat landscape ranges from potential data leakage to lost and stolen devices that may contain corporate and private information.
The question now is how can we address the customers’ challenge of enhancing productivity without compromising network security. Cisco’s AnyConnect Secure Mobility Client and the Cisco ASA 5500 Series Adaptive Security Appliances enable desktop and mobile users to connect to the corporate network, giving access to the network from any device based on comprehensive secure access policies. Cisco AnyConnect Secure Mobility Client works in conjunction with Cisco’s IronPort Web security appliance, the Cisco ASA appliance, and also provides integration with ScanSafe, an in-the-cloud Web security solution.
At Cisco, we are focused upon internally and externally sharing social media best practices and lessons learned from individuals who have successfully integrated social media into their day job. We recently sat down with one such social practitioner, Jennifer Halim, a subject matter expert (SME) on the Customer Support Team, to learn more about how she incorporates social media into her job at Cisco.
Jennifer joined the Cisco Technical Assistance Center (TAC) in 2007 and focuses on security products in Australia. In 2010, she became a Technical Account Manager with ScanSafe, Cisco’s cloud-based web security service. Even after the move, she managed to keep up to date with the technology that she used in her previous role by actively participating on the Cisco Support Community. With over 322,000 registered users and 11 years of history, the Cisco Support Community is a platform on which technical experts and Cisco customers can interact with each other by asking and answering questions in the discussion forums, commenting on blogs, rating videos, and more. While spending an average of one to three hours per day contributing to the discussion forums regarding Cisco Security products, she participates completely out of her own will during after business hours. Through her engagements on this website, Jennifer states that she is constantly learning from other contributors to the community, and she enjoys the satisfaction of being able to help customers by answering their questions and resolving their issues.
Community participants like Jennifer who have responded to customers have contributed to Cisco’s $80 million in annual cost savings that is attributed to the Cisco Support Community and is a conservative estimate based on TAC case deflection. Based on the number of customer cases resolved, Jennifer has been one of the top contributors since she joined the community in 2010.
How does she manage to integrate her Support Community activities into her day job?
For years, I rode a Suzuki Hayabusa, a hypersports motorcycle with a very large engine. Felt like Han Solo’s (he shot first, you know) Millenium Falcon when you opened the throttle – instant, strong forward movement regardless of speed or gear. Open throttle and you are heaved down the road. Thus, I had to name the machine something. It was a grotesque bronze color, so for a while I called her the Copper Rhino, but eventually I settled on the name Aluminum Falcon (Hayabusa is the Japanese name for a variant of the Peregrin Falcon) as a good play on the name Hayabusa and also because the intake system set up a resonance in the upper midrange that reminded me of the warbling cry of a Wookie.
Like so many millions of people around the world this week, the passing of Steve Jobs and Apple’s call to “Think Different” has us doing exactly that. His ideas improved the world in innumerable ways, and the best way we can honor his brilliance is to build on it in ways that even Steve might not have imagined.
Each of us in the I.T. world has huge potential to improve the day-to-day existence of our co-workers, partners, and customers, if we just take a few minutes to think differently and approach our traditional challenges with a new mind set. Here are just a few ideas on we might invest in our future together. I’d love to hear yours.
“If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful.”Jeff Bezos
In today’s business climate, any sector that has doubled revenues in the past five years is considered a wonderful outlier to the economic norm – particularly in an industry as big as fashion retailing. How are they doing it? By changing the business model and selling more on-line. In fact, according to the Telegraph, over one third of all consumers have purchased clothing over the Internet in the past year, a 26% increase over the previous one.
So how can savvy retailers build on this momentum and do it again? By taking the on-line experience to the next level. Here’s one likely future of shopping experience solution. And you can see it only at Cisco Live! July 10-14 in Las Vegas:
Imagine being able to shop virtually from anywhere much more quickly and efficiently. No more crowded, clunky dressing rooms, or trawling racks of jumbled clothes in a sprawling megastore. No more changing ten times to find the perfect color combination. Simply scroll through the menu to see an unlimited amount of inventory in one place, and see how it looks on you virtually using the latest augmented reality and network technology.